Aoyama Trading 99.9% UV protection! A suit that acts like a “wearable parasol” has arrived. It provides triple protection against UV rays, heat, and sweat to help with the harsh summer environment.

[Aoyama Shoji] UV protection rate of 99.9%! Introducing a suit that acts like a “wearable parasol” – triple protection against UV rays, heat, and sweat to help you with the harsh summer environment ​
Aoyama Shoji Press release: July 9, 2025 UV cut rate 99.9%! Introducing a suit that’s like a “wearable parasol” that provides triple protection against UV rays, heat, and sweat to help you endure the harsh summer conditions. ～Cool to the touch, sweat-wicking, quick-drying, washable, and other summer-friendly features～ Aoyama Trading Co., Ltd. (Head office: Fukuyama City, Hiroshima Prefecture / CEO: Yasuzo Endo) is selling a suit set with the same level of shielding as a parasol as business wear to get through the summer at 250 major Aoyama Clothing stores and the online store. ◎Product page: https://tinyurl.com/3rnpcsx2
https://prcdn.freetls.fastly.net/release_image/115161/298/115161-298-0bda75e639ad66bb7f9abd4d8f1beb67-3900×2599.jpg This June saw the highest average temperature ever recorded, and heatstroke alerts were issued in various regions. This year’s rainy season has seen less rain than usual and hotter days, but the end of the rainy season is forecast nationwide in early July, and from now on, it will be even more important to take measures against heat and ultraviolet rays. Recently, the demand for parasols has increased for both men and women as a way to protect against strong sunlight, but customers have also said things like, “I can’t use a parasol when I’m heading to a business meeting because I have a lot of luggage,” and “It’s difficult to use a parasol in crowded places like sidewalks.” So this time, we have designed a set-up suit with the same level of UV protection as a parasol as a “wearable parasol.” This set-up suit is characterized by its high heat-shielding properties, and in addition to using special threads that prevent light from passing through, it has a double structure that layers two pieces of fabric to make one piece. This cuts out heat rays and UV rays, achieving a UV shielding rate of 99.9%, the same as a parasol, which is the highest level for our company. In addition, it uses fabric with high thermal
conductivity, and has a cooling touch function that feels cool when worn, as well as a sweat-absorbing and quick-drying function that instantly absorbs sweat and releases heat to the outside, so you can wear it cool and comfortably without increasing the temperature inside the clothing. The items are available in three types: jacket, pants, and skirt. The silhouette is not too tight and the size is roomy, but the fabric has a moderate thickness, creating an elegant impression. This highly functional suit set is perfect for business wear as well as special occasions, making it a great choice for the summer. [Product Overview] Product name: 1. V-neck jacket (31JV5519-C) 2. Tapered pants (31PT5519-C) 3. Wrap-style tight skirt (31ST5519-C) Color and pattern: Navy solid color Material: 100% polyester Size: 3 to 21 Sale price: 1. 20,790 yen (tax included) 2. 11,000 yen (tax included) 3. 9,900 yen (tax included) Sales locations: 250 major Aoyama clothing stores, official online store *The information provided is current as of the time of release. ■Product Features ＜7 Functions＞ 1. Heat insulation Insulates against heat and reduces temperature rise inside clothing 2. UV protection Blocks UV rays and prevents sunburn and skin aging 3. Sweat-absorbing and quick-drying Quickly absorbs sweat and dries quickly to reduce stickiness 4. Cool to the touch It feels cool when it comes into contact with the skin, so it’s comfortable to wear even in hot weather. 5. Washable If you are concerned about sweat or odor, you can wash it in the washing machine, so it is always clean. 6. Stretching Excellent stretchability reduces stress when worn 7. Wrinkle resistance Resistant to creases from wear, no ironing required after washing
https://prcdn.freetls.fastly.net/release_image/115161/298/115161-298-615794a62f052e83f3e60c7b5d2195bd-1350×1125.jpg Washable in your home washing machine
https://prcdn.freetls.fastly.net/release_image/115161/298/115161-298-8cea11d99b79eda6e8a0268c936e35b0-3900×2600.jpg Excellent stretchability ■Coordination example
https://prcdn.freetls.fastly.net/release_image/115161/298/115161-298-81ebf161e1ee62ac4dd3fb1b24d10304-1767×2474.jpg ＜Pants style＞
https://prcdn.freetls.fastly.net/release_image/115161/298/115161-298-15bc562fcb9195e020ba50b737c561fc-1668×2334.jpg
https://prcdn.freetls.fastly.net/release_image/115161/298/115161-298-6f1f293f941054d770b172680564f168-1619×2266.jpg ■Comments from the person in charge Product Part 1 Saya Takai Image
URL: https://prcdn.freetls.fastly.net/release_image/115161/298/115161-298-ca762ced41bd90c81e8d344c5ddd5df0-255×252.jpg This project is packed with plenty of useful features to make it as comfortable as possible to wear as a measure against the summer, which is getting warmer and longer every year. When wearing a suit, there are times when it is difficult to take off the jacket, such as when meeting with business partners or for special occasions. Based on customer feedback and discussions with the planning team, we have created a suit set that is not only cool and comfortable to wear outside, but also protects the skin from ultraviolet rays, just like a parasol. More information about this release *This email was sent automatically, so please do not reply.