World’s first Sustainer Gene Co., Ltd. has developed 100% vegetable-based leather. A pop-up store will open at “Ethical Living LAB” (Yurakucho Marui 6F) on Friday, July 11th. This is the only place you can get your hands on it.

[World’s first] Sustenagene Co., Ltd. develops 100% vegetable-based leather. A pop-up store will open at “Ethical Living LAB” (Yurakucho Marui 6F) on Friday, July 11th. This is the only place you can get your hands on it. ​
Sustenagene Co., Ltd. Press release: July 10, 2025 To media and sustainability representatives [World’s first] Sustenagene Co., Ltd. develops 100% vegetable-based leather. A pop-up store will open at “Ethical Living LAB” (Yurakucho Marui 6F) from Friday, July 11th. This is the only place you can get your hands on these items. Fashion items made with “Pelliqua”, a 100% vegetable-based leather developed by Sustenagene, will be available at Yurakucho Marui’s “Ethical Living LAB”. This is the world’s first public appearance and the only place you can get your hands on these items. Sustenagene Inc. (Headquarters: Ginza, Chuo-ku, Tokyo; Representative Director: Yoshihiko Inui; hereinafter referred to as “our company”) has developed “Pelliqua(R)”, the world’s first 100% plant-based, animal-free, and plastic-free plant-based leather made by microbial fermentation. A pop-up store for the fashion brand BHOPE, which uses this innovative material, will be held at the “Ethical Living LAB” on the 6th floor of Yurakucho Marui from Friday, July 11, 2025. ■Plant-based raw materials x fermentation = the birth of “Pelliqua(R)”, a leather material for the sustainable era The fashion industry is now said to be the industry with the largest environmental impact after the oil industry (*1). Our company’s mission is to “deliver the ‘genes’ that foster a sustainable future to society,” and as a material development company that brings innovation to the fashion industry, we have developed “Pelliqua(R),” a 100% plant-based, animal-free, and plastic-free plant-based leather. Pelliqua is a registered trademark of Sustenagene Co., Ltd. *1“What if fashion were good for the planet? 』European Parliament Image
URL: https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-c38934472a6c479ee760d4d14c784c29-3445×2297.jpg 100% plant-based, animal-free, plastic-free plant-based leather “Pelliqua”
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-40a8b88c5f6ada77428cb51545f94d7c-3445×2297.jpg It features a unique texture that is semi-transparent, light, thin and soft.
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-1f7699d06d171f89c1ea57e3fc83f2ee-3445×2297.jpg Manufactured using unique microbial fermentation technology from plants.
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-b0ec919964488d6b48533ffa3c47fb24-3445×2297.jpg 100% plant-based, animal-free and plastic-free Pelliqua is a next-generation sustainable material made by turning plant-based raw materials into leather using a unique microbial fermentation technology. As an alternative to traditional animal leather and synthetic leather, it has the following characteristics: • 100% plant-based, animal-free, plastic-free • This is the world’s first 100% vegetable leather produced using our technology of microbial fermentation (according to our research) • Compared to manufacturing genuine leather, CO2 emissions are 1/8 and water usage is 1/6 (according to our research) • Biodegradable and extremely low impact on the environment • We are currently applying for the following international certifications (expected to be obtained within 2025) • USDA BioPreferred Certified (United States Department of Agriculture, Plastic Free) • PETA-Approved Vegan Certified (People for the Ethical Treatment of Animals (PETA) – Animal-derived ingredients, animal testing free) Pelliqua is light, thin, and soft, with a smooth texture like high-quality leather. In addition, its slightly translucent nature allows it to express depth and three-dimensionality that leather does not have. In the future, we will start supplying materials to fashion brands that seek sustainability. ■Pop-up event for fashion brand “BHOPE” using Pelliqua This pop-up will sell two items that will be BHOPE’s first products. Both items feature a minimalist and functional design that makes the most of Pelliqua. ■Our original fashion brand BHOPE A fashion brand launched by our company that makes the most of Pelliqua, with the brand concept of “Botanical Origins.” Through products that are both beautiful and functional, we aim for a future where environmental consideration and lifestyles are naturally in harmony. BHOPE brand site: https://bhope.life BHOPE Instagram: https://www.instagram.com/bhope.life *Online sales of each product are scheduled to begin in the fall of 2025.
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https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-ce9b70de8bef6c8f4b7dc40452e121bf-300×300.png BHOPE brand site
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-03d9c26e12ca6742f394201d42312a4c-300×300.png BHOPE Instagram ■Pop-up store event overview Date: Friday, July 11, 2025 – Tuesday, August 26, 2025 Location: Yurakucho Marui 6th floor “Ethical Living LAB” Products: Editor’s clutch (33,000 yen), business card case (27,500 yen) Operated: Gab Co., Ltd. ■Editor’s Clutch 33,000 yen (tax included) Editor’s Clutch is a bag that combines
functionality and style, designed with an actual professional editor as a model. Based on the 13-inch MacBook Air, this bag is designed to be used daily by editors who run from desk work to photo shoots, and has a wide opening to accommodate everyday items. Its minimalism brings out the best in BHOPE’s unique material, but it can also be folded over to become a clutch bag, making it a design that fits in outside of work situations as well.
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-7d69403162740c24e5f3e90ff478231b-3445×2297.jpg Editor’s Clutch
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-5e04f205a16af08f2056ffc2dae7e46b-3445×2297.jpg Based on the 13-inch MacBook Air
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-20dfd57138fc6557d085b696f17e3ff5-3445×2297.jpg Wide design to accommodate everyday items
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-0dfabfb7ac0c1a190b1a95f5cbd51aff-3445×2297.jpg As a laptop bag
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-fcd3c3d36fc6da0817ad101192195c3b-3445×2297.jpg Fold it up and use it as a clutch bag Size:W 35 × H 28 × D 0.5 cm Weight:Approx. 180g Color:Natural beige, white Material: Surface: Pelliqua(R) Lining: Cotton Zipper: Metal/Gold ■Business card case 27,500 yen (tax included) A business card case with a simple design. It can hold about 30 business cards. It can also be used as a card case. This is a minimalist and simple business card case that brings out the best in BHOPE’s unique material.
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https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-2050e0d27e5a92040d6948891f94e990-3233×2425.jpg
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https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-bf00208b3caa6ce15c76e25e65750536-3464×2598.jpg Size:W 11 × H 7.5 × D 1 cm Weight:Approx. 50g Color:Natural beige Material:Outer: Pelliqua(R) Lining: Cotton
Through Pelliqua, a 100% plant-based, animal-free, plastic-free plant-based leather, we will create a future fashion standard with less environmental impact and realize the next generation of fashion that combines beauty and sustainability.
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-795ec3168209ac277590b2c16082c989-3445×2297.jpg Sustaina Gene Co., Ltd. Representative Director/Founder Yoshihiko Inui ■Company profile Company name: Sustainagene Inc. Location: 7F N&E BLD. 1-12-4 Ginza, Chuo-ku, Tokyo 104-0061 Representative: CEO Yoshihiko Inui Business content: Development of new sustainable materials for fashion derived from plants Corporate website: https://sustainagene.jp Founder development
note:https://note.com/_bhope_
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-034744b54a90c5289712e00675e881e5-300×300.png Corporate Web
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-c5218c56049a707ab1dec966872efff4-300×300.png Founder development note ■Sustenagene Co., Ltd. CEO Yoshihiko Inui Biography After graduating from the Graduate School of Agriculture at Hokkaido University (majoring in applied life sciences), he joined Japan Business Systems Co., Ltd., a systems integrator, in 2003 and worked as a systems engineer and business developer. Since 2018, he has worked at Mitemo Co., Ltd., a company that provides human resource development consulting and regional revitalization projects. He is the business manager for human resource development and training for corporations and e-learning business. He will establish Sustenagene Co., Ltd. in 2022 and start developing Pelliqua. ■Inquiries regarding this matter Sustainagene Co., Ltd. Public Relations Office E-mail: pr@sustainagene.jp USDA BioPreferred Certification:
https://www.biopreferred.gov PETA-Approved Vegan Certification: https://petaapprovedvegan.peta.org
https://prcdn.freetls.fastly.net/release_image/165863/1/165863-1-f6978b6faf4be7b23ddc8aa6bcb86f58-1500×1500.png *This email has been sent automatically, so please do not reply.