Officially launched at Paris Fashion Week, Tokyo-based global media outlet “NOTHINGNESS” begins operations

Officially launched at Paris Fashion Week, Tokyo-based global media “NOTHINGNESS” begins ​
Seeds of Time Co., Ltd. Press release: July 10, 2025 Officially launched at Paris Fashion Week, Tokyo-based global media “NOTHINGNESS” begins From Japan to the world–A new platform that conveys the latest in culture with an “alternative perspective” at its core Seeds of Time Co., Ltd. has launched a new online media called “Nothingness” that specializes in fashion and culture. “Nothingness” is not just a “Japanese language media for Japanese people,” but a platform written entirely in English from Japan to readers around the world.
https://prcdn.freetls.fastly.net/release_image/165610/2/165610-2-c14a1799bac50373e21b7d2f4e2de88e-1280×350.png Mission: As a “full-fledged global media from Japan” in the
fashion/culture field, we disseminate information to the world from an alternative perspective. Main Focus: Share Japan’s creativity and passion with the world and cultivate the soil in which new cultural icons are born. 4 core axes 1. Online site ・Target: 18-44 years old (70% male, 30% female) ・ Articles are organized into 4 unique perspectives: Era-defining, Visionary, Timeless, and Insight, instead of traditional categories (fashion, art, music, etc.)
https://prcdn.freetls.fastly.net/release_image/165610/2/165610-2-df19ec29d928d3443f38905d5f5c40ca-2977×1982.png The visuals for the site were created by modesign inc., a design studio known for its work on Fragment. 2. Social media ・ Approximately 70% of Instagram followers, which have been in operation since January, are outside Japan (America, Hong Kong, Korea, Indonesia, etc.)
https://prcdn.freetls.fastly.net/release_image/165610/2/165610-2-6bb7648214f6480dd38577bff1a63d99-1206×2230.png During launch week, we uploaded one feature per day, including interviews with Jun Takahashi of Undercover, Kunichi Nomura of Tripster, and Madsaki. 3. Offline events ・ Pop-ups, exhibitions, club events, workshops, etc. will be held in conjunction with international cultural events such as Paris Fashion Week 4. Merchandise ・ Develop products linked to feature articles ・In addition to selling items, we also produce tabloids for distribution. Example of activation at launch. “Nothingness” was officially launched in time for Paris Fashion Week in June 2025, and the following activations were carried out during the period (June 24th to 29th). ・ Media unveiling held at showroom in the Marais district of Paris
https://prcdn.freetls.fastly.net/release_image/165610/2/165610-2-2210963f69fe65fa229f9da5d5cc71dd-1800×2700.jpg
https://prcdn.freetls.fastly.net/release_image/165610/2/165610-2-4786f774521364ba3ff90e7abebf2487-1800×2700.jpg
https://prcdn.freetls.fastly.net/release_image/165610/2/165610-2-432f50394f7ee4ff56cd9961f08ca7a4-1800×2700.jpg Shinsuke Takizawa from Neighborhood also attended ・ Soho House A launch event was held in Paris (attended by hundreds of industry professionals, athletes, and artists from around the world Image
URL: https://prcdn.freetls.fastly.net/release_image/165610/2/165610-2-320ad5e5b436cbbdad1e1ca1a2f3bb5c-2000×1333.jpg
https://prcdn.freetls.fastly.net/release_image/165610/2/165610-2-8a3d2e3057a336d88fd0c950ab19ccdc-2000×1333.jpg
https://prcdn.freetls.fastly.net/release_image/165610/2/165610-2-9e8867d6829a2537972ffe94e4ab4705-2000×1333.jpg ・ Released merchandise using artwork by artist Madsaki (after the Paris Fashion Week period, the company’s ownOnline StoreAvailable
https://prcdn.freetls.fastly.net/release_image/165610/2/165610-2-bef258b3a2ea29c22685e258f40e5a6f-1600×2000.jpg ・ Released the song “Prime Audio” by rapper Shing02 under the “Nothingness” label (currently available on Spotify, etc.) Image
URL: https://prcdn.freetls.fastly.net/release_image/165610/2/165610-2-c00cf22eccfd8cd5fb3347b4c1a6e4fb-3900×3900.jpg ⸻ In the future, we plan to hold a launch event in Japan in the second half of 2025, and from 2026 onwards, we plan to collaborate with various brands and artists, and hold a variety of activations both domestically and internationally. NOTHINGNESS
https://nothingness-fer.com/ https://www.instagram.com/nothingnessfer/ https://shop.nothingness-fer.com/ *This email was sent automatically, so please do not reply.