PINK-latte The brand’s official character “Faby” is back with a Heisei retro revival! Sales start on Monday, July 14th!

[PINK-latte] Official brand mascot “Faby” returns in a Heisei retro revival! Sales start on Monday, July 14th! ​
World Co., Ltd. Press release: July 11, 2025 To the Press [PINK-latte] The brand’s official mascot “Faby” is back with a Heisei retro revival! Sales start from Monday, July 14th! PINK-latte, a teen brand developed by Pink Latte Co., Ltd. of the World Group, will be selling items that revive the official Pink Latte character “Faby”, which was popular in the Heisei era in the early 2000s, from Monday, July 14th.
https://prcdn.freetls.fastly.net/release_image/2439/1618/2439-1618-44f04c475e1d28d65a4385890ff96f3c-750×565.jpg Pink Latte, which is available mainly in shopping centers across the country, is a brand that fulfills the “I want it now!” desires of fashion-conscious teens, who are supported mainly by elementary and junior high school girls.
This time, pink As the era changes from Heisei to Reiwa, Latte will be developing a project with the theme of “Heisei Retro” that combines the nostalgia of the Heisei era with the newness. “Faby” is an official character that appeared in various Pink Latte items in the 2000s and became popular among teens. Not only was it developed into many products due to its adorable expression and cute design, but it also appeared on LINE stamps and SNS accounts, attracting a lot of attention at the time. T-shirts and miscellaneous goods with a design of “Faby” will be on sale from Monday, July 14th. To commemorate this revival, we will be releasing the first 6-color Faby on T-shirts, mascots, scrunchies, carabiners, and more. Fabby will continue to appear in Pink Latte items! In addition, we are planning content that will please our fans on social media and other platforms.
https://prcdn.freetls.fastly.net/release_image/2439/1618/2439-1618-8d41516c662a5eedebbf5f670eee85db-1592×1133.jpg [Faby T-shirt] Price: 2,750 yen (tax included) Color: White, Black Size: XS, S, M, L
https://prcdn.freetls.fastly.net/release_image/2439/1618/2439-1618-f686d9975b1d618f891a89e1b093bfe2-2892×1929.jpg [Faby Mascot] Price: 1,490 yen (tax included) Color: White, Yellow, Blue, Pink, Purple, Gray
https://prcdn.freetls.fastly.net/release_image/2439/1618/2439-1618-9860e6a0883d8b8aa51cfcc05574b023-2892×1929.jpg [Fabby Scrunchie] Price: 1,100 yen (tax included) Color: White, Yellow, Blue, Pink, Purple, Gray
https://prcdn.freetls.fastly.net/release_image/2439/1618/2439-1618-f7b7ae52c6af59b0a8acd3b4b0de6bca-2892×1929.jpg [Fabbie Carabiner] Price: 990 yen (tax included) Color: White, yellow, blue, pink, purple, gray
[Fabby Profile]
https://prcdn.freetls.fastly.net/release_image/2439/1618/2439-1618-40104c7937178d83b6555fbaad96a894-800×1024.jpg ★Name: Faby ★Birthday: July 8th ★Birthplace: PLT Town ★Personality: Talkative ★Charming point: Fluffy ★Specialty: Rolling around while curled up ★Favorite food: Cotton candy View product
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【Product handling】 ■ Nationwide stores
https://store.world.co.jp/real-store-search?pref=&br=BR319&pcf=1&so=1,3&page=1 ■ Online store https://store.world.co.jp/s/brand/pink-latte/ 【Social Media】 ■ Instagram @_pink_latte ■ TikTok @pinklatte_official ■ X (old Twitter) @_pink_latte 【 Brand Concept 】 From clothing to cosmetics and stationery, A select shop that fulfills the “I want it now!” desires of fashion- and trend-conscious teens. We promote and propose LATTE’S trend style from HARAJUKU.
・Name: Pink Latte Co., Ltd. (100% subsidiary of World Co., Ltd.)
・Representative: Takeshi Ikeda ・Location: 6th floor, Shiba Park Building B, 2-4-1 Shiba Koen, Minato-ku, Tokyo 150-0011 3-5-10 Kita-Aoyama, Minato-ku, Tokyo 107-8526 World Corporate Website: https://corp.world.co.jp/ World Group Official Online Store: https://store.world.co.jp *This email has been sent automatically, so please do not reply.