Mash Holdings Co., Ltd. CELFORD The Fall 2025 collection themed on “Graceful Royal Trad” worn by Sachi Fujii! Online pre-orders start on Thursday, July 17th

【Mash Holdings Co., Ltd.】 【CELFORD】Fujii Sachi wears the “Graceful Royal Trad” themed Fall 2025 collection! Online pre-orders start on Thursday, July 17 ​
Mash Holdings Co., Ltd. Press release: July 11, 2025 To members of the press [CELFORD] Sachi Fujii wears the “Graceful Royal Trad” themed Fall 2025 collection! Online pre-orders start on Thursday, July 17th A lineup of items with a royal mood that resonates with elegance and classical essence CELFORD, a women’s brand operated by Mash Style Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo / President and CEO: Hiroyuki Kondo), will release its Fall 2025 collection featuring model Sachi Fujii on its official online store and the EC department store USAGI ONLINE from 12:00 (noon) on Friday, July 11, 2025. In addition, prior to the release, pre-orders will begin on Thursday, July 17th at 12:00 (noon) on the official online store and Usagi Online. Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-12d593bc8d770ab7722144db8673944b-1200×800.jpg Graceful Royal Trad We propose a noble traditional style with authentic materials that create unwavering confidence. Made with carefully selected fabrics with just the right amount of cuteness Playful tweed for daily use. Double buttons, collar, pleats, etc. create a traditional impression. Traditional details. Comfortable to wear and gives you a luxurious look that will make you feel confident. High quality material. Visually pleasing balance that beautifully shows off your body lines A timeless, classic silhouette. Brings respect and a good impression to others We are pleased to present the CELFORD 2025 Autumn Collection. LOOK introduction
https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-41da75099bb93498711190927af8e633-862×1150.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-77805c160dc96931d694cdd6265fa7ae-862×1150.jpg Cardigan ¥19,800 Skirt ¥30,800 Earrings ¥8,800 Pumps ¥19,800 Image
URL: https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-864fa398744a13e30085335d3eaafac8-862×1150.jpg Coat ¥46,200 Bag ¥19,800 Shoes ¥25,300
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https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-40138db55f819db0592a45bfd44ced8c-862×1150.jpg Set up ¥25,300 Hair accessory ¥5,940 Earring ¥8,800 Bag ¥22,000 Shoes ¥25,300
https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-0c84954954c3c55b91438c0ba8288542-862×1150.jpg Pumps ¥19,800
https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-19fab1012acf17fb8f0e3a1c18efdaf2-862×1150.jpg Tops ¥19,800 Skirt ¥16,500 Earrings ¥7,700 Bag ¥18,700 Shoes ¥23,100
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https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-ec565eac6843579289917f0f5990bc03-862×1150.jpg Knit ¥19,800 Skirt ¥25,300 Hair accessory ¥7,150 Earrings ¥8,800 Bag ¥19,800 Shoes ¥23,100
https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-b8c5f64580d26ee09cc8e475f4f0c879-862×1150.jpg Coat ¥41,800 Earrings ¥8,800 Bag ¥19,800 Shoes ¥25,300
https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-b29be092c9e775cbcfa0faf87a5c2278-862×1150.jpg
https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-1c83d0b5777d8c7eee6d934f43738642-862×1150.jpg Cardigan ¥19,800 Skirt ¥17,600 Bag ¥19,800 Socks ¥3,960 Pumps ¥19,800
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https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-4b34ef871a6ab1aaccbe2cd7df9fa3fc-862×1150.jpg Jacket ¥26,400 Dress ¥26,400 Earrings ¥7,700 Bag ¥13,200 Shoes ¥25,300 And more… (All prices include tax) About pre-order sales ■Online pre-order release date: Thursday, July 17th, 12:00 (noon) ・CELFORD OFFICIAL ONLINE STORE ・USAGI ONLINE＜ https://usagi-online.com/ ＞ ■Nationwide sales date: Sequentially from late October Fujii Sachi Profile
https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-a46ea50a41f5bd16b2e432d5f072f76e-853×1279.jpg Fujii Sachi Born in Tokyo in 1997. Model and talent. In 2012, she was chosen as “Miss Seventeen 2012” and became an exclusive model for the magazine. Since 2017, she has worked as an exclusive model for the fashion magazine “ViVi” (Kodansha), and is currently working as a regular model for “CLASSY.” Recently, she has appeared as a
commentator on the YouTube channel “ReHacQ,” Kansai TV’s “Shunkan LIVE Toretate!”, ABC’s “news Okaeri,” and TOKYO MX’s “Hori Jun Live Junction.” ＜Comment＞ The second CELFORD shoot was fun because I was able to wear a variety of AW clothes! This time, my favorite is the brown Chester coat. It’s light and has a beautiful line, so it makes you look slimmer. When it gets cold, I’d like to go out with long boots. Also, a cute pink tweed look is one of the coordinations you should try this fall (heart) About CELFORD
https://prcdn.freetls.fastly.net/release_image/18505/3475/18505-3475-3a915d3788c4a2416de5eb008103fb5a-658×842.jpg Debuted in spring 2018. With the concept of “THE FIRST LADY”, the brand offers fashion that captivates adult women with its high-quality silhouettes. We offer dresses that will add color to any woman’s “important occasions,” as well as items that can be worn elegantly and fashionably. We currently operate 19 stores, mainly in department stores and fashion buildings. (Number of stores as of April 11) : https://celford.com/ : https://usagi-online.com/brand/celford/ :https://www.instagram.com/celford_official/ ＜CONCEPT> -THE FIRST LADY- Design, styling, elegance, and message. First lady fashion filled with the originality and pride of each country. The moment you come into contact with the brand, it delivers elegance and splendor. More information about this release *This email was sent automatically, so please do not reply.