Mr. & Mrs. Abe LLC Mr. & Mrs. Abe is holding a special campaign to celebrate the brand’s second anniversary.

【Mr. & Mrs. Abe LLC】 Mr. & Mrs. Abe will hold a special campaign to celebrate the brand’s second anniversary ​
Mr. & Mrs. Abe LLC Press release: July 13, 2025 Mr. & Mrs. Abe will hold a special campaign to celebrate the brand’s second anniversary. Receive a free Blossomflake Necklace with any purchase of 100,000 yen or more. A fragile yet strong “crystal of meaning” where snow and flowers meet. Limited time offer until the end of October. Two years have passed since the brand was born. Mr. & Mrs. Abe has been facing individual sensibilities and values through each and every piece of work, based on the philosophy of “jewelry based on meaning”. Be the Origin of Meaning. Rather than leaving “meaning” to others or brands, create it from your own choice. That is our starting point and the shared land with the many people who have walked together with us up to now. To mark our second anniversary, we would like to present you with our iconic piece from the brand’s early days, the Blossomflake Necklace, as a small token of our gratitude. This piece quietly crystallizes the beauty that is born between snow and eternity. [Campaign overview] During this period, customers who make a purchase of 100,000 yen or more (tax included) will receive a free gift of the brand’s iconic piece, the
《Blossomflake Necklace》, which has been loved since the brand’s early days.
https://prcdn.freetls.fastly.net/release_image/130076/8/130076-8-14bc9c7f0e9cc5c42ef5ccfa281975dd-1080×1080.png
https://prcdn.freetls.fastly.net/release_image/130076/8/130076-8-77bab361c709f34d64d64ccedaa8e225-1080×1080.png This necklace crystallizes the fleetingness of snow and the eternity of flowers, and embodies our philosophy, which encompasses the duality of “transience” and “rebirth.” 【Applicable period】 Orders placed by 23:59 on Thursday, October 31, 2025 *Regardless of the amount of your order, we limit each person to one item. Be the Origin of Meaning Let’s share the story of the past two years and the story to come. Mr. & Mrs. Abe ーーーーー [About Mr. & Mrs. Abe] Evaluation of our brand Mr. & Mrs. Abe have attracted attention for their unique design philosophy and innovative approach. We will introduce the appeal of the brand, which can be seen from the works they have produced and interviews with their creators, along with their evaluation in the market. 1. Fusion of tradition and modernity Reinterpretation of Japanese aesthetics Mr. & Mrs. Abe has created a design that gives a sense of both nostalgia and newness by incorporating the traditional Japanese motif of “plum” into a modern form. Traditional elements are combined with modern lines and sophisticated finishes to create a timeless and universal piece. Storytelling and Emotional Expression The background and story embedded in the design itself (for example, a feeling for one’s hometown or a dialogue with nature) give it a meaning that goes beyond mere ornamentation. The aspect of art pieces that evokes emotions in the viewer is strong, and each piece of jewelry is evaluated for its deep narrative nature. 2. Excellent craftsmanship and attention to materials Ultimate attention to detail Each part is precisely crafted, and the smoothness of the curves, the sharpness of the edges, and the surface finish (such as the contrast between matte and polished) are the result of skilled craftsmanship. The minute details give the whole design a sense of weight and quality. Carefully Selected High-Quality Materials The materials are carefully selected, and the texture, shine, and color balance of the metals and stones used enhance the completeness of the design. This creates timeless jewelry that can be worn for a long time and is highly valued by its owner. 3. A sense of balance as an aesthetic Harmony between straight lines and curves Mr. & Mrs. Abe The design of is very sophisticated with a balance of straight lines and curves, silhouettes and patterns, and positive and negative space. By incorporating subtle curves and sharp straight lines into simple shapes, the brand simultaneously achieves a sense of movement, stillness, and stability. Visual impact and universality The brand’s design is harmonious from any angle, and is dotted with iconic elements that make it instantly recognizable as “Mr. & Mrs. Abe” even from a distance. This can be said to be the result of pursuing universal beauty that is not simply influenced by trends. 4. Innovation and originality Innovative design approach Not only does it express traditional Japanese motifs, but it also adds bold designs and new interpretations, showing a constant evolutionary attitude. This creates a unique design world where classic elements and modern innovation coexist. Individuality and customizability In addition to the basic design, there are also personalizable elements and limited edition collections that allow owners to reflect their own stories and personalities. This makes them valuable not only as individual products, but also as art pieces that encourage self-expression among users. 【Summary】 Mr. & Mrs. Abe’s designs are not just beautiful in form and high-quality materials, but also in their fusion of tradition and modernity, their strict attention to craftsmanship, their balanced aesthetics, and their expression of innovation and individuality. These combine to create timeless yet fresh jewelry that evokes deep emotional resonance in the viewer. Every element is firmly rooted in the design framework (the ratio of straight lines and curves, silhouettes and patterns, and overall balance), and this wholeness highlights the appeal of Mr. & Mrs. Abe’s designs. [Art-related Initiatives] For our Maison, art and creativity have always been important values. Creativity and art are at the heart of our Maison, even in our manufacturing, which respects Japanese craftsmanship and uses the plum blossom as our icon, a symbol of learning, culture, and art. Our “Project Pranas Mume” is an initiative to create new value and images on the cultural history of plums, with the keyword “the next page of plum cultural history”. And as part of our new activities, we have held a contest called “Mr. & Mrs. Abe Arts & Culture Prize” from 2024.