Vetrina Meer presents: Frédéric Lescellier – a new voice in French luxury

Betrina Meer presents: Frédéric Lescellier – A new voice in French luxury ​ Vetrina Mia Limited Press Release: July 14, 2025 Attention Media Betrina Meer presents: Frédéric Lescellier – A new voice in French luxury The first in a new series introducing independent designers who are redefining fashion with their entrepreneurial spirit and artistry. Paris, France – July 14, 2025 – At Betrina Meer, we believe that “luxury is not about pedigree, it’s about vision.” In a world where prestigious fashion houses still influence the industry, we want to shine a light on designers who are unique in their own way, with their own name and their own aesthetic. The first in this series is Paris-based designer Frédéric Lescellier, whose work embodies the spirit of Betrina Meer: craftsmanship, beauty and true independence. Frédéric Lescellier has been working behind the scenes for many years for some of the most prestigious luxury brands in the industry. He has provided training and workshops on
leatherworking, precision sewing and structural design for prestigious fashion houses that make bags worth hundreds of millions of yen, sometimes even over 15 million yen. His role has been to be the technical backbone for these brands to maintain their outstanding quality. “Throughout my career, I have always been expected to achieve the highest level. But to me, level doesn’t mean fame. It means the ability to use beautiful materials and create things born from passion with precision,” says Lecellier. While supporting the legacies of others, he increasingly yearned for a more personal, poetic
expression, a space with room for reinvention.
https://prcdn.freetls.fastly.net/release_image/157109/27/157109-27-93a65597106d286ed50ea956058bc4e3-1800×2700.jpg White Beaumont bag made in Florence. 100% Made in Italy “Luxury tends to be a kind of worship of the past. Although there is respect for the Maison, the creative spontaneity is suppressed by clinging too much to status and tradition. I wanted to propose a different kind of French luxury that resonates more with the soul.” His collection was born from that belief. It is not a rehash of the archives, nor is it a trend-driven product. His creations are stories woven from years of training, study and a sincere desire for self-expression. Inspired by French Baroque, his collections pay homage to the architecture, gardens and decorative arts of the 17th and 18th centuries without ever being imitative. His signature Beaumont bag features an 18-karat rose clasp inspired by the gardens of Versailles, while other pieces reinterpret classic French pouches for modern urban living. The design is a perfect balance between structure and flexibility, modernity and nostalgia. “Creation is a very personal and intimate journey. For me it is a way to connect different worlds and to get in touch with my inner thoughts. It cannot be left to someone else or reproduced with a template, it has to come from within me.” This brand is not about nostalgia. This is a powerful attempt to redefine the meaning of French design, not by hierarchy, but by “heart, craft and freedom”. At the same time, it is a story of entrepreneurship for the arts. In collaboration with Betrina Mier, Lescellier designs in France and works closely with artisan ateliers in Florence and Abruzzo, Italy. The calf leather is carefully selected from the best tanneries in Vicenza, combining a smooth, silky feel with excellent durability. Each piece of raw leather is inspected by the discerning eye of our artisans before it is manufactured. All hardware (including clasps and decorative parts) are also made in Italy and are galvanically plated and coated with a protective coating to ensure strength and shine that can withstand humid climates. From the materials to the assembly, everything is completed by the meticulous handwork of designers and craftsmen. In recent months, as voices have been spreading that question the true meaning of “Made in Italy,” awareness of the production background of luxury products has increased. We are not in a position to comment on the authenticity of other brands, but at Vetrina Mia, we practice “authenticity” every day. Our designers personally visit the local workshops and work with the artisans to ensure that every element is of the intended quality and finish. That’s why Vetrina Mia products come with a “Certificate of Italian Origin” issued by the Italian Chamber of Commerce, which embodies the authentic roots and craftsmanship of the products. Betrina Meer will continue to tell the stories of talented designers from all over Europe. To convey the voices of designers who live according to their own principles and passion, without relying on companies. And as a first step, we interviewed Frédéric Letcellier. He is a powerful reminder that true luxury resides in authorship, not status. More information about this release *This email has been sent
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