Feiler Japan Co., Ltd. German chenille brand “Feiler” FEILER MOMENT HEIDI DAY 8.12 #Heidi Day 2025 Introducing the new August products of Feiler’s popular design “HEIDI”.

[FEILER JAPAN Co., Ltd.] German chenille brand “FEILER” FEILER MOMENT HEIDI DAY 8.12#Introducing the new August products of FEILER’s popular design “HEIDI” for Heidi Day 2025 ​
Feiler Japan Co., Ltd. Press release: July 14, 2025 German chenille brand “Feiler” FEILER MOMENT HEIDI DAY 8.12#Heidi Day 2025 Introducing the new August products of Feiler’s popular design “HEIDI” products Applications will open tomorrow, July 15th (Tuesday) at 12:00 noon for products that can be won in stores or via the web!
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-5ab5a0c3d9a26527eb29ee65ad2da464-1600×1200.jpg Feiler Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Naohisa Yagi) will be holding FEILER MOMENT HEIDI DAY8.12 Heidi Day at Feiler shops nationwide and the official Feiler online shop (https://feiler.jp) in preparation for #HeidiDay2025 on Tuesday, August 12th this year. August 12th is #HeidiDay2025. This is a commemorative day created by Feiler fans who love Feiler’s popular design “HEIDI” because August 12th can be read as 812 (Heidi). This year, we will be offering a wide variety of new “HEIDI” products with different styles to liven up #HeidiDay2025 on August 12th. As #HeidiDay2025 approaches in August, HEIDI items that will make you want to go out with them will be available! We will also introduce new collaboration products that will allow you to enjoy the charm of HEIDI’s designs even more. From 12:00 noon on Tuesday, July 15th to 16:59 on Tuesday, July 22nd, we will also be holding a lottery for products in stores and online, so look forward to it! Applications accepted from 12:00 noon on Tuesday, July 15th to 16:59 on Tuesday, July 22nd [Store and online lottery items] Special collaboration items ■Feiler Made with Liberty Fabric “HEIDI FEILER GARDEN” Small creatures such as ducks and ladybugs from Feiler’s popular design “HEIDI” have come to play in the world of Liberty’s design “Ing-Blitz Garden”. The word “flower” in the original design has been replaced with “feiler” to create a playful special design to commemorate “Heidi Day” on August 12th. “HEIDI” means “hurry, hurry” in German. Ladybugs, butterflies, little birds, and small flowers…the image of small creatures chasing each other in the fields of Germany.
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-06928584eb52a03a18e9b58cead47b20-2160×1080.jpg ■Brigitte Tanaka x Feiler These are organza embroidered mini shoulder bags and bags in collaboration with BRIGITTE TANAKA. BRIGITTE TANAKA is a duo group consisting of French BRIGITTE and Japanese TANAKA. With two opposing themes in design, Japan and France, antique and contemporary, the brand breathes new life into everything with a playful and poetic sensibility. BRIGITTE TANAKA’s organza bags were inspired by “good old French shops” such as fishmongers, bakeries, and cheese shops, and were created from an ecological perspective, not using plastic bags when shopping. They may look delicate, but they can withstand a considerable amount of weight.
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-aeb5bb475358527c2041b8717a7c3f14-2160×1080.jpg Product list
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-dd183d9f3813333a0dd399995e3602fa-1240×1755.jpg
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-884cd70d9da2352351bf1c7b161cafd9-1240×1755.jpg Sales method ■Sales method Store and WEB lottery Feiler Ginza Main Store, Feiler Tenjin Underground Mall Store, Feiler Tokyo Midtown Hibiya Store, Department store Feiler shop, Feiler official online shop ■Sales Schedule ●Lottery application period: July 15, 2025 (Tuesday) 12:00 noon to July 22 (Tuesday) 16:59 ※Membership
registration is required to apply for the lottery. If you wish to pick up your order at the store, you will need to download the Feiler app (hereafter referred to as the app) and register as a member. ●Announcement of winners: August 4th (Monday) 15:00 to August 5th (Tuesday), 2025 ※Only successful customers will be notified by email. If you are not successful, you will not be notified by email, but you can check the results from the lottery history on your My Page. *Winners will only be notified by email. We cannot inform you of the results by contacting us. *Winners will not be resent if the email is not sent, deleted, or due to fraudulent actions by a third party, or for any other reason. *If you have restrictions on receiving emails due to spam filters, etc., please make sure you can receive emails from feiler-ec@feiler.co.jp. ▼Click here to find out how to apply for the lottery. https://feiler.jp/shop/pages/lotteryapplication.aspx [Please note] – Membership registration is required to apply for the lottery. If you wish to pick up your order at the store, you will need to register as a member after downloading the app. *Even if you are a registered member, you will need to download the app. – Only one item per person may be ordered. – Simultaneous ordering or bundling with regular products/pre-order products, novelty campaigns, and various coupons cannot be used. ・The amount you pay may change as a result of the lottery. ・Please refrain from purchasing for the purpose of resale. If a purchase for the purpose of resale or any fraudulent activity is discovered, your application for the lottery sale will be refused. ・If you have applied for the lottery, please do not cancel your membership until the lottery results are announced and the product arrives. ・We cannot accept cancellations, changes, or returns due to customer reasons. ・If you win multiple products, you can only exchange the winning products at once. We do not accept partial redemptions or partial cancellations. ●Product shipping from the official online shop: From Friday, August 8, 2025 Customers who selected “Shipping from online shop” when applying for the lottery ・If you choose to ship from the online shop, the only payment method available is “credit card”. ・Debit cards and prepaid cards cannot be used. ・Credit card cannot be changed after lottery application. Please use a credit card that is valid until Saturday, August 9th.
・Regardless of whether you win or lose, we will check your credit card credit limit from the time you apply for the lottery until the announcement of the winners, so you may receive a confirmation message from your credit card company. Please be aware of this in advance. ・The shipping fee for lottery items from the online shop is a flat rate of 440 yen. ・Please note that if your orders are split, they cannot be shipped together. ・After the lottery, the winning customers will be shipped as soon as the product is ready. We will notify you by email when it has been shipped. ・Please note that we cannot accept requests for specific product arrival dates. ・The position of the pattern on the product you receive may differ from that in the photo. We cannot accept requests for pattern placement. ■In-store product exchange period: Friday, August 8, 2025 to Thursday, August 14, 2025 Customers who selected “Pick up at store” when applying for the lottery – Please be sure to download the app and register as a member before applying for the lottery. *Even if you are a registered member, you will still need to download the app. Please note that if you do not download the app before applying for the lottery, your entry will be invalid even if you win. ▼Click here to download the app
https://www.feiler-jp.com/members/ ・If you select “Pick up at store”, you will need to present the coupon after visiting the store. Payment methods available will be based on the payment methods available at the specified store. – Winners are requested to redeem their prize at the winning store during the period below. Redemption period: Friday, August 8, 2025 to Thursday, August 14, 2025 *The “winning coupon” displayed on the membership card screen of the app will be displayed on the membership card screen of the app on Wednesday, August 6, 2025. The displayed winning coupon can be used at the time of redemption from Friday, August 8th. *Please do not press the “Use Coupon” button yourself. If you have already used it, your winning will be invalid and you will not be able to redeem it for a purchase. *Winners must redeem their coupon at the winning store within the specified period. Please note that you will not be able to redeem your coupon if you visit the store outside the applicable period. *Please note that you cannot exchange your prize at a store other than the store where you won the prize. *If you win multiple prizes, you can only exchange your prizes in one lump sum. We do not accept partial exchanges or cancellations. – To exchange your prize at a store, you will need the “winning coupon” displayed on the membership card screen of the app. *Please note that if you do not download the app before applying for the lottery, you will not be able to see the “winning coupon” displayed at the store even if you win. *Please be sure to log in to the app before coming to the store. *Only those who have the app can redeem the coupon, as it will be processed as used. We cannot accept proxy redemption or screenshot redemption. *After the redemption period ends, your winnings will be invalidated and you will no longer be able to redeem your prize. *Please note that if you do not redeem your prize during the period, your winnings will be automatically cancelled and you may not be able to apply for the lottery again. *It is expected that each store will be crowded on August 8th (Friday), 9th (Saturday), 10th (Sunday), and 11th (Monday, holiday) immediately after the exchange starts. We ask for your cooperation in spreading out your visits. *You cannot choose the pattern. *We do not accept reservations or cash on delivery. *There are no plans to produce more of this product, but if there are any remaining winning items, they may be resold at a later date. [Lottery (product pick-up available) store] Feiler Official Online Shop ★Hokkaido and Tohoku Daimaru Sapporo Store ★Tokyo Feiler Ginza Main Store/Feiler Tokyo Midtown Hibiya Store/Isetan Shinjuku Store/Isetan Tachikawa Store/Odakyu Department Store Shinjuku Store/Odakyu Department Store Machida Store/Mitsukoshi Ginza Store/Keio Department Store Shinjuku
Store/Takashimaya Shinjuku Store/Takashimaya Tamagawa
Store/Takashimaya Nihonbashi Store/Daimaru Tokyo Store/Tokyu Department Store Kichijoji Store/Tobu Department Store Ikebukuro Store/Mitsukoshi Nihonbashi Main Store/Matsuzakaya Ueno Store/Matsuya Ginza ★Kanto SOGO Yokohama Store/Takashimaya Yokohama Store/Tokyu Department Store Tama Plaza Store/Isetan Urawa Store/SOGO Omiya Store/SOGO Chiba Store/Tobu Department Store Funabashi
Store/Takashimaya Kashiwa Store/Tobu Utsunomiya Department Store ★Tokai, Hokuriku, Shinetsu JR Nagoya Takashimaya/Nagoya Mitsukoshi Sakae Store/Nagoya Mitsukoshi Hoshigaoka Store/Matsuzakaya Nagoya Store/Meitetsu Department Store/Entetsu Department Store/Shizuoka Isetan/Matsuzakaya Shizuoka Store/Niigata Isetan ★Kinki Takashimaya Osaka Store/Abeno Harukas Kintetsu Main Store/Daimaru Umeda
Store/Hankyu Umeda Main Store /Daimaru Shinsaibashi Store/Senri Hankyu/Hanshin Umeda Main Store/Kawanishi Hankyu/Kobe Hankyu/Sanyo Department Store/Daimaru Ashiya Store/Daimaru Kobe Store/Nishinomiya Hankyu/JR Kyoto Isetan/Takashimaya Kyoto Store/Daimaru Kyoto Store ★Shikoku, Chugoku, Kyushu Feiler Tenjin Underground Mall Store/Sogo Hiroshima Store/Okayama Takashimaya/Tenmaya Okayama Main
Store/Iyotetsu Takashimaya/Iwataya/Kokura Izutsuya/Hakata
Daimaru/Hakata Hankyu/Tsuruya Department Store/Yamagataya Kagoshima Products released on Friday, August 1st
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-d52091817dfd9a1d8111899200a03bf9-1600×1200.jpg From “Heidi Paisley”, color items are now available only at flagship stores and the official Feiler online shop! And this summer, we have prepared “HEIDI” products that you’ll want to take with you on the go. The trolley bag, with the HEIDI design scattered all over it, is a FEILER original model that is also focused on functionality. It is available in two colors, ivory and navy. The canvas bag that you should have with it is a natural canvas with the HEIDI design that stands out. The popular garment case, which can be used for travel or to store handkerchiefs at home, is available in two sizes, M and L. The drawstring bag, made of cotton fabric and embroidered with the duck, a popular character from HEIDI, comes in a set of two, large and small, and can be used in a variety of situations, such as separating small items when traveling or storing snacks for children when going out. The bandana printed with the new design “Heidi Paisley” for #HeidiDay2025 is made of 100% cotton, has good water absorption, and can be attached to the handle of a bag or wrapped around the neck, making it a useful item for the coming season. The blow bottle, which was well received last year, now comes with a bottle cover, making it even easier to carry. The new mesh pouch has a D-ring, so we recommend attaching the “Lepiyan Ribbon x Feiler” shoulder strap and using it like a sacoche. We also have special collaboration products available. Special collaboration products ■Repiyan Ribbon x Failer This shoulder strap is a collaboration between the Tirol ribbon brand “Repiyan Ribbon” and Feiler. Lepiyan Ribbon is a brand born from Matsukawa Lepiyan, a weaving name factory founded in 1925, and produces many nostalgic, colorful original ribbons. This time, we have woven a HEIDI design on the Tirol ribbon. It can be used in a variety of situations, such as combining it with a mesh pouch from HEIDI, which will be released at the same time, or using it as a smartphone shoulder bag.
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-549e6800bd90c1f25de17cf39ece848b-2160×1080.jpg ■Chikazawa Race Store x Failer A lace-equipped product featuring original lace produced by Chikazawa Lace Store, a long-established lace specialty store in Motomachi, Yokohama, is now available in Failer’s popular design, “HEIDI”! From HEIDI, which is based on the motif of small creatures in the fields of Germany, we have created beautiful lace with ducks, ladybugs, small flowers and the FEILER logo using the outstanding techniques unique to the Chikazawa Lace Shop. This year, we will be introducing a new pink color to the popular lace handkerchief, as well as a Heidi Paisley tissue pouch and side pouch! *The online store of Chikazawa Race store will also be available for sale at 12:00 noon on Friday, August 1st.
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-3883b03e65dcc4a9abc3e9c86edd4cef-2160×1080.jpg Product List
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-5a3ff00a1477b87919afddc80c4d5474-1240×1755.jpg
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-43d1280efe0a19c34d6ee41107de849f-1240×1755.jpg
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-7ba72e41406385868c5cdb04d2ff2ac2-1240×1755.jpg
https://prcdn.freetls.fastly.net/release_image/30941/158/30941-158-f97ea7c37eff91b1430d32014a34eea8-1240×1755.jpg Sales method ■Target products “Hygi Paisley” exclusive to the flagship store and Failer’s official online shop only available at Heidi Paisley ■Release date Friday, August 1st, 2025 *Failor’s official online shop is scheduled to be released at 12:00 noon on Friday, August 1, 2025. *Reservations are not accepted. *We do not accept reservations or cash on delivery after the product has been released in a physical store. In addition, the cancellation may be made without notice after a certain period has passed. *In physical stores, entry tickets or purchase exchange tickets may be distributed on the release date. (Some stores may have pre-orders and reservations for advance admission.) As the service varies depending on the store, please check the respective store’s Instagram for Failer Ginza Main Store, Failer Tenjin Underground Mall Store, and Takashimaya Osaka Store. *Please follow the instructions of our staff on the release date to prevent accidents. *The release times for the official Failer online shop may vary slightly. *In the online shop, if there is a large number of access even before the sales start time, we will guide you to the online “virtual waiting room” and take you to the site in order. If you have disabled “cookie settings” on your browser, please enable it and wait. The number of people waiting and the waiting time will be displayed, and you will be able to enter the venue in sequence, but we do not guarantee that you will purchase the item upon entry, so please understand this. *You cannot choose the pattern. ■Retailer Failer Ginza Main Store, Takashimaya Osaka Store Failer Shop, Failer Tenjin Underground Mall Store, Failer Official Online Shop *Products exclusive to Failer’s official online shop and products exclusive to flagship stores are not available at other stores. ■Purchase Point Limit There is no limit to the number of items purchased for handkerchiefs, and up to one item per person can purchase other items. *The purchase point limit may be lifted without notice after a certain period of time has passed.
■Target products “Heidi” “Hygi Paisley” “Cham Cham Heidi Day” Lepiyan Ribbon x Failer Chikazawa Race Store x Failer ■Release date Friday, August 1st, 2025 *Failor’s official online shop is scheduled to be released at 12:00 noon on Friday, August 1, 2025. *Reservations are not accepted. *We do not accept reservations or cash on delivery after the product has been released in a physical store. In addition, the cancellation may be made without notice after a certain period has passed. *In physical stores, entry tickets or purchase exchange tickets may be distributed on the release date. (Some stores may have pre-orders and reservations for advance admission.) As the responses vary depending on the store, please check the Instagram of Failer Ginza Main Store, Failer Tenjin Underground Mall Store, Takashimaya Osaka Store, Failer Shop, Failer Tokyo Midtown Hibiya Store, and JR Nagoya Takashimaya. For other stores, please visit the website of each department store or contact the store. *Please follow the instructions of our staff on the release date to prevent accidents. *The release times for the official Failer online shop may vary slightly. *In the online shop, if there is a large number of access even before the sales start time, we will guide you to the online “virtual waiting room” and take you to the site in order. If you have disabled “cookie settings” on your browser, please enable it and wait. The number of people waiting and the waiting time will be displayed, and you will be able to enter the venue in sequence, but we do not guarantee that you will purchase the item upon entry, so please understand this. *You cannot choose the pattern. ■Retailer Failer Ginza Main Store, Failer Tenjin Underground Mall Store, Failer Tokyo Midtown Hibiya Store, Department Store Failer Shop, Failer Official Online Shop *We do not sell at stores other than those listed above. ■Purchase Point Limit Up to one item per person will be purchased. *The purchase point limit may be lifted without notice after a certain period of time has passed. [FEILER] Brand introduction Feiler (founded in 1948, Hohenberg, Germany / founded in 1948) is a lifestyle brand that represents Chenille weave, which has a rich ingenuity and offers a wide range of products that will add color to your quality life, including handkerchiefs, interior cloths, pouches and bags, with beautiful colors and patterns, and is made with a wide range of products that will add color to your lifestyle. The quality of Failer products is kept close to and passed down in the history of our family, and as a gift to our loved ones, it continues to be loved across generations and times. And what’s the feeling when choosing a handkerchief from over 200 different colorful designs. My heart pounds when I suddenly hold a pouch that feels soft to the touch in my everyday life. It is a Failer that can be carried anywhere, and it is always possible to evoke the excitement that everyone has. The brand’s message, “The Heart Can Always Dance” is based on the desire to bring color to the lives of many people through the “drive of
sensibilities.” ◆Failer Brand Site https://www.feiler-jp.com/ ◆Failer Official Online Shop https://feiler.jp ◆Official Instagram/X @feiler_jp Details about this release *This email will be sent automatically, so please refrain from replying.