“Edo chic” revived in the Reiwa era with “Tokyo National Museum” x “Wamonoya Kaya” collaboration items on sale July 19th

“Edo chic” revived in the Reiwa era with “Tokyo National Museum” x “Wamonoya Kaya” collaboration items on sale from July 19th ​
Amina Collection Co., Ltd. Press release: July 15, 2025 “Edo chic” revived in the Reiwa era with “Tokyo National Museum” x “Wamonoya Kaya” collaboration items on sale from July 19th Wear traditional Japanese beauty and Kabuki patterns in your modern life. Special exhibition “Edo Ooku”
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-53c3789a55b16c22c3cc947b51ed25fb-750×543.jpg Wamonoya Kaya (operated by Amina Collection Co., Ltd.), which brings the worldview of Japan to the modern age, will be releasing
collaboration products with the special exhibition “Edo☆Ooku” to be held at the Heiseikan of the Tokyo National Museum (Ueno Park, Taito-ku, Tokyo) from Saturday, July 19, 2025, at its directly managed stores nationwide. In addition, limited items will be available at the special shop at the exhibition venue. Yamatoya Kaya National Shop List ​ The formal beauty of Edo to the attire of Reiwa This exhibition focuses on the Ooku of the Edo Shogunate, which lasted for 265 years, and is a valuable exhibition that introduces the attire and lifestyle of samurai women from a different perspective than the drama. style=”text-decoration:underline;color:#428ac9;word-break:break-all;” target=”_blank” rel=”nofollow ugc noopener”>Exhibition. This collaboration apparel is a series that reinterprets the dyed and woven material “Kitsuke Shirogoroji Ryuhato Moyo” (White Goroji Dragon Wave Pattern) in the collection of the Tokyo National Museum as modern fashion.
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-e6407470aed87d227fde790dd5bd7c88-620×364.jpg This costume, made in the 19th century during the Edo period, is a dignified design of white goro (woolen fabric) with a powerfully flapping dragon and fantastical waves and clouds embroidered on it, and is said to have been used in the kabuki play “Kotobuki Soga no Taimen.” The aesthetic sense embodied in the patterns has been incorporated into modern items that can be worn casually in everyday life. This is a fashion collection unique to Wamono and Kaya that proposes the “Edo chic” as an outfit for people living in the present era. ◆ Wamonoya Kaya limited product lineup 1. Reversible Haori (BLACK / Wamono yakaya exclusive) This haori features a long silhouette like a kimono, and is reversible so you can enjoy both sides, a powerful dragon pattern and a simple plain pattern. It can be worn in different ways depending on your outfit and mood, and is useful in any situation. It has a loose fit and a unisex design that can be worn by both men and women.
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-f3016bec4ba2e03b2bc81ee33225edf7-1080×1350.jpg
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-771640bb1aa31e41b0834c87b9ee2ba3-1080×1350.jpg Wamonoya Kaya limited items (black)
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-a7f81a56a55e55d059afb55726486373-1500×1875.jpg Price including tax: 15,070 yen 2. Open-collar shirt (BLACK, BLUE (2 colors / Wamono yakaya exclusive) A Japanese-style aloha shirt that is smooth and comfortable to wear. It comes in a loose fit and can be worn as a haori jacket, making it suitable for both men and women.
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-5ca49a5a0b351fb7f8871add0dda49db-1500×1125.jpg Wamonoya Kaya limited item (blue)
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-3b679c67a723eaa105dc857dbd5d9626-1080×1350.jpg Wamonoya Kaya limited edition products (black)
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-8a37b80f70410dd1a3ac796a8a6504bf-1080×1350.jpg Price including tax: 8,250 yen 3. Tote bag (3 colors available / Wamonoya Kaya exclusive) Despite its flat silhouette, it has excellent storage capacity. It is a large size that can easily fit A4 size documents. The long handles allow you to hang it securely over your shoulder.
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-4723fc033b0b3db09d3af135c80d72f0-1080×1350.jpg Wamonoya Kaya limited items
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-fe7d292e5a32cd94cbe4957467f4c4e1-1080×1350.jpg Price including tax: 2,750 yen ■Sales information 【Sales start date】From Saturday, July 19, 2025 [Sales location] Yamatoya Kaya directly managed stores nationwide * Not available for online purchase. Yamatoya Kaya National Shop List ​ ◆ Special Exhibition “Edo☆Ooku” Tokyo National Museum Venue-limited Product Lineup Special Exhibition “Edo☆Ooku” Dates: Saturday, July 19, 2025 – Sunday, September 21, 2025 Venue: Heiseikan, Tokyo National Museum13-9 Ueno Park, Taito-ku, Tokyo 110-8712 Tokyo National Museum
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-5e6513f31e5c69f4eb981a6b088d27c7-1500×1125.jpg Open-collar shirt (2 designs/limited to the Tokyo National Museum special shop)
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-0206ca6d9f1f85e0a06daf971fa53212-1500×685.jpg Haori (WHITE/Tokyo National Museum (Limited to special shops) Image
URL: https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-3fbd858fb71962b7a0326e43c328dd84-1788×686.jpg Tabi socks (3 designs, 2 sizes available / Tokyo National Museum (Limited to special shops)
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-c9fc5bc28ef437ff387d4ddcb0d0eae3-1500×1076.jpg Furisode Haori (Tokyo National Museum Special Shop Limited) For details on venue-exclusive merchandise, please visit the Special Exhibition “Edo Ooku” Official Website. https://ooku2025.jp/goods.html Wamonoya Kaya Overview
https://prcdn.freetls.fastly.net/release_image/6166/492/6166-492-6bcab330ce19ddcfa8e6194c03002439-1754×1240.jpg A Japanese goods brand with the concept of “ NIPPON DNA,” which conveys the strong spirit cultivated by the Japanese people while evolving and inheriting it. Instagram: @wamonoya_kaya X (old Twitter): @Wamonoya_Kaya Yamatoya Kaya Official Online Shop ​ Ooku collaboration items are only sold in stores, not online. Directly managed stores of Japanese goods and Kaya throughout Japan Yokohama Chinatown Main Store (Kanagawa Prefecture), Yokohama World Porters store (Kanagawa Prefecture), Kamakura Komachi store (Kanagawa Prefecture), Kagurazaka store (Tokyo), Kawagoe store [Tsubaki no Kura] (Saitama Prefecture), AEON Mall Narita store (Chiba Prefecture), Narita Airport Terminal 1 store (Chiba Prefecture), Narita Airport Terminal 2 store (Chiba Prefecture), NEOPASA Shimizu store (Shizuoka Prefecture), AEON Mall Otaka store (Aichi Prefecture), Chubu Centrair International Airport store (Aichi Prefecture), AEON Mall Sendai Natori (Miyagi Prefecture), Kyoto Teramachi store (Kyoto Prefecture), Kobe Harborland store (Hyogo Prefecture), AEON Mall Kobe Kita store (Hyogo Prefecture), Kurashiki store (Okayama Prefecture), Yufuin store (Oita Prefecture), AMU Plaza Kumamoto store (Kumamoto Prefecture) *This email has been sent automatically, so please do not reply.