H&M H&M has announced a collaboration collection with Mia Regan, a young and talented model and content creator, with the theme “Summer Dream Wardrobe.”

【H&M】 H&M has announced a collaboration collection with young and talented model and content creator Mia Regan, themed “Summer Dream Wardrobe” ​
H&M Press release: July 16, 2025 H&M has announced a collaboration collection with the young and talented model and content creator Mia Regan, themed “Summer Dream Wardrobe”. A total of 17 items incorporating Mia’s hand-drawn illustrations and intuitive style, which has a unique sensibility for fashion, beauty, music, and nature, will be available exclusively on the official online store (hm.com) from Thursday, July 17th.
https://prcdn.freetls.fastly.net/release_image/11958/888/11958-888-20dc2bd62d7b3147ed91ae25a726227a-3508×2480.jpg “Mia Regan × H&M” H&M, which provides fashion and quality at the best price in a sustainable manner, has teamed up with Mia Regan, a British model and content creator, to present a collaboration collection to add color to your summer vacation. This collection, which features 17 styles to create a vacation or fun time, will be available exclusively on the online store (hm.com) from Thursday, July 17th. Campaign page: Campaign page ​
https://prcdn.freetls.fastly.net/release_image/11958/888/11958-888-b6ea906fe5e75e57fdf763ff9e02c2fe-602×297.png “Mia Regan × H&M” About collaboration “In this collaboration, I have shaped my own image of a “summer dream wardrobe”. The source of inspiration is a trip to Ibiza, where the free and open bohemian style lives, days spent dancing all night at festivals in the UK, the nostalgic world of retro movies, and above all, a sunny European holiday spent with friends. In addition, the illustrations scattered throughout the collection incorporate film photos taken by me, who loves photography, to express a more personal worldview!” Mia Regan
https://prcdn.freetls.fastly.net/release_image/11958/888/11958-888-b6233dbba134a4acf50cc63ac9373d41-3508×2480.jpg “Mia Regan × H&M” Mia was deeply involved in every step of the design process, from the first concept stage to the final fitting. We carefully shared mood boards, silhouette ideas, design details and color palettes as we proceeded with the production. Her illustrations, based on her travels around the world, not only highlight her creativity but also make this collaboration even more special.
https://prcdn.freetls.fastly.net/release_image/11958/888/11958-888-908751a82a7aef5ff3872fbee6e215bd-602×290.png “Mia Regan × H&M” The collection includes a variety of pieces, including slip dresses, knitted separates, cargo pants, capris, shorts, skirts, swimwear, and tops. In addition, accessories include loose bags, rope belts, and printed scarves. The color palette is based on bright sunny yellow, earth tones, and silver, creating a refreshing and warm atmosphere. In addition, asymmetrical silhouettes and utility elements are added with playful details to create a design that reflects Mia’s favorite wardrobe pieces while also being practical.
https://prcdn.freetls.fastly.net/release_image/11958/888/11958-888-a1ba355aaa85e168ec2c7c32d85de952-602×451.png “Mia Regan × H&M” Highlights include a vibrant yellow bias-cut slip dress with a crisscross back, a silver Lurex knit set with a twisted top and skirt with an asymmetrical hem and tie-up closure, capri pants with asymmetrical cargo pockets and utility details, and a taupe-sleeved maxi dress with tie-up sides and star illustrations on the front.
https://prcdn.freetls.fastly.net/release_image/11958/888/11958-888-170c5fdb8a4469190c3b39d4f9fb32a5-3508×2480.jpg “Mia Regan × H&M” “Mia’s style is eclectic, with a keen sense for detail and a very intuitive mix of styles. We pursued a collection that reflects her own style, which is unpretentious, fun, and full of positive energy, and is easy to wear. It was very inspiring to see her express her creativity throughout the entire design process.” H&M Creative Advisor Ann-Sofie Johansson
https://prcdn.freetls.fastly.net/release_image/11958/888/11958-888-16fb0e1b08e9e23381e9945fd1fa0864-602×304.png “Mia Regan × H&M” “It was a wonderful experience working closely with the talented design team at H&M. I was thrilled and honored when they asked me to design this collection. It was a rare opportunity to bring my vision to life and create something that so many people will love.” Mia Regan
https://prcdn.freetls.fastly.net/release_image/11958/888/11958-888-eb7236de220aa1fec5b13e3a79d9a53b-1800×2700.jpg “Mia Regan × H&M” Collection Details Release date: Thursday, June 5, 2025 Number of product types: 17 types of women’s wear Price range: 2,499 yen to 9,999 yen (tax included) Stores: H&M official online store (hm.com)
https://prcdn.freetls.fastly.net/release_image/11958/888/11958-888-a1e57c42c4fb98058d33ba55b906079e-2603×589.png *This email has been sent automatically, so please do not reply.