To celebrate its first arrival in Japan, British running brand “hylo ATHLETICS” will hold a launch event at Runtrip Base Yoyogi Park on Saturday, July 26, 2025.

To celebrate the first arrival of the British running brand “hylo ATHLETICS” in Japan, a launch event will be held at Runtrip Base Yoyogi Park on Saturday, July 26, 2025. ​ Sakura Co., Ltd. Press Release: July 16, 2025 Attention Media To celebrate its first appearance in Japan, the British running brand “hylo ATHLETICS” will hold a launch event at Runtrip Base Yoyogi Park on Saturday, July 26, 2025. – Hylo ATHLETICS, a sustainable performance running brand from the UK, is officially launching in the Japanese market. (Sakura Co., Ltd., the sole distributor in Japan) The British sustainable performance running brand “hylo ATHLETICS” is officially launching in the Japanese market (Sakura Co., Ltd., the sole distributor in Japan). As the first step, the high-performance running model “hylo IMPACT” is scheduled to go on sale from August 26, 2025.
https://prcdn.freetls.fastly.net/release_image/161407/8/161407-8-5522ab86b2c900b0d37bec003fbab043-1042×413.png
https://prcdn.freetls.fastly.net/release_image/161407/8/161407-8-20582439a2f5a48b2c0a120f4318b6f2-528×353.png This product is attracting attention around the world as a
next-generation running shoe that combines “highly elastic running” and “environmental friendliness.” A launch event will be held on Saturday, July 26, 2025 at Runtrip Base Yoyogi Park in Yoyogi, Tokyo to commemorate the brand’s first arrival in Japan. In addition to a brand explanation by Jorma Seabourne, co-founder and Chief Product Officer of hylo ATHLETICS, there will also be a product explanation and fitting experience session by hylo Japan Footwear Meister. [About hylo ATHLETICS] Founded in the UK in 2019 by former Premier Leaguer Michael Doughty, Jacob Green, a Cambridge University graduate who was active in the field of sustainability, and Jorma Seaborn, who had experience in the shoe industry. Under the mission of “changing the present to keep running into the future,” the company pursues “performance that is kind to the earth and the body.” Currently, there are about 300 stores mainly in Europe. From 2025, the company will begin full-scale entry into the Japanese market, following Hong Kong and Macau.
https://prcdn.freetls.fastly.net/release_image/161407/8/161407-8-7f746255aa2d8573008b627a754b9e01-3900×2446.png ・【About hylo IMPACT】 hylo IMPACT is a high-performance and sustainable running shoe that embodies “MORE BOUNCE. LESS IMPACT”. ・TREADLIGHT(TM) outsole: Designed with inspiration from F1 tire technology to provide exceptional grip and propulsion.
https://prcdn.freetls.fastly.net/release_image/161407/8/161407-8-c765995f5aeee739efd0e99b2ae51834-901×389.jpg – HYPERBOLT(TM) midsole: A lightweight, highly resilient material injected with bio-based supercritical foaming nitrogen achieves a rebound rate of 70%. Achieves a soft landing and quick kick-off.
https://prcdn.freetls.fastly.net/release_image/161407/8/161407-8-7ba0257bf7f6e81e7f00bd9ffdb39a98-420×449.png
https://prcdn.freetls.fastly.net/release_image/161407/8/161407-8-a69b5e43d6899cf6de5d84c3c20f0fb0-3900×2600.jpg – Environmentally conscious design: Reduces CO2 emissions during manufacturing by approximately 40% compared to normal. The upper material is made of 100% bio-based materials, and we are working to reduce the environmental impact of the entire product.
https://prcdn.freetls.fastly.net/release_image/161407/8/161407-8-47d5cead87023c1d5be2eccc35b0fbe0-757×505.jpg 【Target Users】 The unisex design is primarily targeted at lifestyle runners who want to enjoy jogging and running in a sustainable way that suits them, and is also widely supported by Gen Z to millennials living in urban areas. These shoes are perfect for those who make running a part of their daily lives and prioritize continuity and comfort over records.
https://prcdn.freetls.fastly.net/release_image/161407/8/161407-8-e03837cd200794f8924818193c2d977f-477×715.jpg
https://prcdn.freetls.fastly.net/release_image/161407/8/161407-8-74c963bab145ab15268a5aa39d2e8b60-479×717.jpg 【Commitment to Sustainability】 Since its inception, hylo ATHLETICS has placed environmental awareness at the heart of the brand. It has obtained B Corporation certification, and the product structure itself is designed with environmental considerations in mind, which clearly differentiates it from other high-performance shoes in the same price range. 【Release Information】 ・Release date: Scheduled for Tuesday, August 26, 2025 ・Sales channel: Mega Sports Co., Ltd. (OUTSIDE THE BOX planned) hylo Japan official website: https://hylo.jp/ – Price: 21,780 yen (tax included) – Sizes: 23.0cm to 28.5cm (unisex) – Colors: 5 colors (Undyed, Sand, Triple Black, Black-White, Blue)
https://prcdn.freetls.fastly.net/release_image/161407/8/161407-8-cf4dae20820c89b7b16aca7f6769693d-2074×444.jpg 【Launch event overview】 ・Date and time: Saturday, July 26, 2025, 8:30-12:00 (scheduled) ・Venue: Runtrip Base Yoyogi Park (Shibuya-ku, Tokyo) ・Content: Brand introduction by Jorma Seabourne, General Manager of Product Development, Product explanation by HILO Japan Footwear Meister, fitting experience, test run in Yoyogi Park, etc. ・How to participate as a media representative: Please contact the following address. ━━━━━━━━━━━ ■Contact information for this matter Sakura Co., Ltd. (hylo ATHLETICS General agent in Japan) 310 Hansho-cho, Shimogyo-ku, Kyoto-shi, Kyoto 600-8433 PR person: JOYEUX TEL: 03-4361-4464 E-mail: info@joyeuxsr.com Official website: https://www.hylo.jp ━━━━━━━━━━━━━━━━━━━━━━ ━━━━━━━━━━━━━━━━━ *This email was sent automatically, so please do not reply.