Adastria Co., Ltd. First store in Southeast Asia Grand opening of “GLOBAL WORK The Mall Life Store Ngamwongwan”, the first store in a popular suburban shopping mall in Thailand!

【Adastria Co., Ltd.】 【First store in Southeast Asia】Grand opening of “GLOBAL WORK The Mall Life Store Ngamwongwan”, the first store in a popular suburban shopping mall in Thailand! ! ​
Adastria Co., Ltd. Press release: July 17, 2025 To the media [First store in Southeast Asia] Grand opening of “GLOBAL WORK The Mall Life Store Ngamwongwan”, the first store in a popular suburban shopping mall in Thailand! ! The balance of quality, design and price has been well received in Thailand, and the product is off to a good start.
https://prcdn.freetls.fastly.net/release_image/1304/2708/1304-2708-b7a7faff4f197f3f618e4e8aa2aa02f3-3900×2600.jpg GLOBAL WORK, a casual brand developed by Adastria Co., Ltd.
(Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura), opened its first store in Southeast Asia, GLOBAL WORK The Mall Life Store Ngamwongwan, in Nonthaburi City, the northern gateway to Bangkok, Thailand, on Friday, July 4, 2025. GLOBAL WORK has steadily expanded since opening its first stores in Taiwan and Hong Kong in 2012, and currently operates 21 stores in both countries (including the web store as of the end of June 2024). As in Japan, the brand has gained support overseas, mainly for its core products designed with the customer in mind (People First), which is the brand’s strength. Last year marked the 30th anniversary of the brand, and as one of its key strategies, the company announced that it aims to achieve 10 billion yen in overseas sales by 2030, which is about four times the current amount. In order to achieve this goal, it is essential to grow its business in Southeast Asia, which is
experiencing economic growth and a growing population, which is why it decided to open a store there. “GLOBAL WORK The Mall Life Store Ngamwongwan” is located in Nonthaburi City, the northern gateway to Bangkok, Thailand, and is located in the largest suburban mall property of “THE MALL GROUP,” a major Thai developer. Nonthaburi City is easily accessible from central Bangkok and has good transportation access for commuting, making it a popular residential area with many condominiums and detached houses being built in recent years. The facility is frequented by men and women in their 30s and 40s, the main target of GLOBAL WORK, and offers a full range of categories for MEN, WOMEN, and KIDS. The key message for the opening is “TOKYO GOOD FEELING”. This represents our desire to deliver “GOOD FEELING WEAR”, which is functional, fashionable and likeable, from Tokyo to Thailand, which is what GLOBAL WORK values. On the day of the opening, we had the opening event, where we invited Popetorn, a very popular singer and actor in Thailand, and his family to cut the ribbon and hold a talk show. During the talk show, Popetorn himself spoke to customers about the merits of GLOBALWORK’s products, and it was a grand opening that was excited by many fans. ■Store overview Opening day Friday, July 4, 2025 Location Bang Khen, Mueang Nonthaburi District, Nonthaburi11000 Business hours 10:00-21:00 (10:00-22:00 on holidays) Categories handled Men’s, women’s, kids’ Sales floor area 400 square meters (121 tsubo) Instagram https://www.instagram.com/globalwork_th/ [Women’s department]
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https://prcdn.freetls.fastly.net/release_image/1304/2708/1304-2708-cd9f6a5e92ef85a64afa8e1d9797f70b-3900×2600.jpg [Men’s Department]
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https://prcdn.freetls.fastly.net/release_image/1304/2708/1304-2708-677d42efdc0cbd1d1c96b28a5311ca8c-3900×2600.jpg [Kids section]
https://prcdn.freetls.fastly.net/release_image/1304/2708/1304-2708-90586dd83487c161bce3efa715d04668-3900×2600.jpg ■Opening Event/Grand Opening On the day of the opening, the family of Popetorn, a popular Thai singer and actor, came to the store for a ribbon-cutting ceremony and talk show. During the talk show, the whole family wore GLOBAL WORK clothes and shared their impressions of wearing them, their preferences for everyday clothes, and their impressions of the store. As a product that caught their eye, they introduced the Rich Clean Tee, a staple summer item from GLOBAL WORK. After the talk show, we had our grand opening, and the store was unveiled to the customers who had been waiting for it, and it was a great success.
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https://prcdn.freetls.fastly.net/release_image/1304/2708/1304-2708-e0b056d5fdf3d2d87be722e86f8b2f36-3900×2600.jpg Popetorn Soonthornyanakij is a top Thai artist who brings happiness to his audience with his warm voice and unique singing technique. His representative songs include “Puut Tammai (Why do you say it?)”, “Teedem Nai Huachai (Same place in my heart)”, “Ploot Ya Ma Songsaan (Don’t pity me)”, “Tahak (What if)”, and many other hits that are loved by many people. Born on December 25, 1980. Graduated from the Academy of Entertainment in California, USA, majoring in computer animation. Although he was fascinated by music from an early age, he never imagined a professional career. However, a part-time singing experience at a Thai restaurant paved the way for him to pursue music, and he was later discovered by renowned music producer Boy Kosiyapong as a backup singer. He was soon featured on Boy’s album, and his talent blossomed. His debut album Two’s hits such as “Plot Ya Ma Songsaan (Don’t Pity Me)” and “Tha Haak (What If)” garnered him a lot of attention, and he quickly became one of the most highly regarded artists in the music industry. Not only is he a singer, but he is also a presenter and actor, and his diverse talents continue to fascinate his fans. In his private life, he is surrounded by his loving wife and two adorable daughters, and has built a warm family that many people envy. ■About the GLOBAL WORK business in Thailand For our overseas business, Southeast Asia is a key area with a large young population and is expected to see economic growth. In January 2013, we
established a subsidiary in Thailand, and in the same year, Niko and opened its first store, and we have now expanded to three stores. Thailand is one of Southeast Asia’s most urbanized areas, with Bangkok at the center, and the fashion market is mature, especially among young people. We felt that there was potential in Thailand, and that it is a fertile soil for accepting diverse styles, so we decided to open our first ASEAN store for GLOBAL WORK. In the future, we will deepen our understanding of Thai customers through actual store operations, and will proceed with localization by planning about 30% of our products as bespoke products, especially during the autumn and winter seasons, when there is a seasonal difference with Japan. Our main strategy is to practice GLOBAL WORK’s core value of “People First” overseas, and we hope to grow as a brand that is trusted. In addition, there are many large shopping malls in each area of Thailand, and GLOBAL WORK plans to continue to actively promote store openings in the future. ■About GLOBAL WORK
https://prcdn.freetls.fastly.net/release_image/1304/2708/1304-2708-f4e8c0fd3ebcb65ae10e3e5c8ce0a5ba-1723×1007.jpg GLOBAL WORK is a brand that believes that the “connections” with the various things that surround us enrich our lives and bring smiles to our hearts. We offer “Good Feeling Wear,” clothes that make you want to meet the people you want to meet more, and clothes that make you smile more with your loved ones, with a focus on comfort and likeability, at a higher quality and reasonable price. 223 stores in Japan and 21 stores overseas (as of the end of June 2025, including the WEB store). https://www.dot-st.com/globalwork/
https://www.globalwork.jp/ Official:
https://www.instagram.com/globalwork_official/ Kids:
https://www.instagram.com/globalwork_kids_official/ Men:
https://www.instagram.com/globalwork_men_official/ ■About Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2708/1304-2708-a8bd51a2707b7eb54f03068d9d7b38e5-850×213.jpg Adastria Group has 45 It is a multi-company with the above apparel, miscellaneous goods, and food brands “Adastria Co., Ltd.”, “Element Rule Co., Ltd.”, “BUZZWIT Co., Ltd.”, and “Zetton Co., Ltd.”, “And S.T. Co., Ltd.”, which operates mall and media businesses, “Adastria Logistics Co., Ltd.”, which handles the group’s logistics, and special subsidiary “WeOur Co., Ltd.” in its group. We aim to become a “Play fashion! platformer” that strengthens connections with various stakeholders and spreads the excitement of fashion both domestically and internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
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