A savior for breasts that have lost their firmness! The long-awaited new color, blue, has been released for the anti-aging bra “Shin-Chest Fujiko Bra,” which transforms aged breasts into youthful, three-dimensional breasts with a perky, firm shape.

The savior for breasts that have lost their firmness!? The
long-awaited new color, blue, is now available for the anti-aging bra “Shin-Chest Fujiko Bra,” which transforms aged breasts into a youthful, three-dimensional bust with a perky, upturned look. ​
HEAVENJapan Co., Ltd. Press release: July 17, 2025 To members of the press The savior for breasts that have lost their firmness! ? The long-awaited new color, blue, is now available for the anti-aging bra “Shin Chest Fujiko Bra,” which transforms aged breasts into a youthful, three-dimensional bust with a pointed, upward curve. This popular bra has been extremely popular since its launch in 2022, with some sizes even selling out at one point. With the design techniques of a veteran craftsman with over 45 years of experience, even breasts that have lost firmness with age can be transformed into a youthful, three-dimensional bust with a pointed, upward curve. HEAVEN Co., Ltd. develops and sells “Proper Underwear(R)” that is tailored to the mind and body of each and every woman. Japan (Headquarters: Kawachinagano City, Osaka Prefecture, CEO: Takashi Matsuda) has started selling the new color blue of the anti-aging bra “Shin-Chest Fujiko Bra” on its official online store from July 16th.
https://prcdn.freetls.fastly.net/release_image/32203/348/32203-348-5cc29c6c6cfcaf9bb6cb42ed6682f71a-1280×720.jpg As we age, our body shape loses definition, our chest becomes thinner and our bust sags, our breasts shrink and lose firmness after breastfeeding, the shape of our bust changes and the cups of the bra we’ve been wearing float up… The worries about our bust, which is easily affected by gravity, continue to increase as we get older. The “Shin Fujiko Chest Bra” is an anti-aging bra that specializes in busts that have aged. As we age, the soft flesh of our bust escapes to our sides and back, but this bra firmly catches such flesh and creates a youthful, three-dimensional bust with “clean sides and a pointed upward” look, and with a stylish design that you wouldn’t expect from a corrective underwear, it has become very popular since its release in July 2022, with many sizes selling out. Our previous big hit product, the Fujiko Chest Bra, was well-received for its ability to lift sagging breasts, but after five years of listening to customer feedback that said, “I want more power to hold the side fat in place!”, we have strengthened the correction power to gather the fat around the sides and back more than ever before. By firmly lifting the fat from the sides and back, the position of the bust is raised, and the troublesome sides and back are given a clean, sharp silhouette. Now is the chance to transform into a beautiful bust, as the flesh has become softer with age.
https://prcdn.freetls.fastly.net/release_image/32203/348/32203-348-d22c15f3ab1105267ef362ce03c226c6-2479×1219.png Difference between normal bra and “Shin-Chest Fujiko Bra” There are five main secrets to how the “Shin-Chest Fujiko Bra” gives you a youthful, three-dimensional bust. The unique three-dimensional design and power net lift the bust to the center! Heaven Japan’s unique 4-piece 3D design, which connects 4 pieces of fabric, brings the bust to the center for a sleek look. It creates a natural and beautiful 3D effect that cannot be achieved with ordinary bras made of 2 to 3 pieces.
https://prcdn.freetls.fastly.net/release_image/32203/348/32203-348-94f14dee3a11851e99cc9ba46b4ec853-960×500.jpg Heaven Japan’s unique 4-piece jointed 3D design In addition, by inserting a power net between the cup and the surface lace, it firmly suppresses the spread of the bust for a long time.
https://prcdn.freetls.fastly.net/release_image/32203/348/32203-348-126ee96d6ebbe2729d485fecd902657b-1068×355.jpg Power net keeps your bust in place for a long time A special shape that makes your sides and back look slimmer. The underbelt has a high side design that is synonymous with Heaven Japan. The two bones built into the belt catch the flesh that flows to the sides and back. The back is U-shaped to fit the bone structure of the back, which makes it easier to straighten the back and improve posture. The three rows of three hooks hold down any excess flesh that may be sticking out from the sides or back.
https://prcdn.freetls.fastly.net/release_image/32203/348/32203-348-ea62b0fc7e005365a40792f8e54b10a5-960×500.jpg Two bones in the belt and a U-shaped back design The side panels create a three-dimensional, pointy, upward-facing bust! In addition, the cup sides have double panels to greatly increase the lifting effect. It doesn’t just bring the bust together, it creates a beautiful, pointy, upward-facing three-dimensional bust.
https://prcdn.freetls.fastly.net/release_image/32203/348/32203-348-8f5e34387853bd124585075cfdb038f4-960×770.jpg Side panels create a three-dimensional, pointed, upward-facing bust. With the design techniques of veteran craftsmen, you can create a three-dimensional bust without padding! The three-dimensional design is packed with the knowledge of veteran craftsmen who have been making underwear for over 45 years, so you can get this three-dimensional look and fit even when laid flat! Instead of forcing your bust together or lifting it with pads that put a strain on your bust, the thin three-dimensional cups give you a natural volume. (Thin pads are included to adjust for left and right differences)
https://prcdn.freetls.fastly.net/release_image/32203/348/32203-348-86defa1c5f73148f481dd82ad217e9b7-960×500.jpg 3D bust without padding Comfortable fit We also paid special attention to creating a comfortable fit that puts no strain on the body and makes you want to keep wearing it. The wire used in the cups is Heaven Japan’s unique 3D wire, which is less likely to cause pain. Care instructions are printed on tags printed directly on the fabric to make them soft and not itchy against the skin.
https://prcdn.freetls.fastly.net/release_image/32203/348/32203-348-b56ece31db7e2a9a6eed34701e17698b-1462×655.png Heaven Japan’s unique 3D wire and printed tags printed directly on the fabric Due to many requests from our customers, we now offer 62 sizes from C65 to M90. Previously, we only had 50 sizes from C65 to K90, but after receiving many requests from SNS, we have added 12 sizes from L65 to M90, bringing the total to 62 sizes. Choosing underwear that fits you perfectly is very important for underwear to perform its natural function of supporting the bust, but we want people of all body types to be able to find underwear that fits them perfectly, so we keep the price the same for all sizes, including larger sizes that use more fabric.
https://prcdn.freetls.fastly.net/release_image/32203/348/32203-348-66daafcd34fcbdeac811fd4b36ab9c19-928×696.jpg “Shin-Chest Fujiko Bra” New Color: Blue A refreshing blue that you’ll want to wear in the summer A refreshing and elegant new color, blue. The base is pale blue, with delicate white lace embroidery. Wear this light and cool color to cool your mind and get through the hot summer.
https://prcdn.freetls.fastly.net/release_image/32203/348/32203-348-3948691871101a24260e9dbec57a79f9-3006×2000.jpg HEAVEN Japan’s underwear, which fulfills all of the requirements of “comfortable wear,” “function to shape the bust,” and
“three-dimensional feeling when wearing clothes,” is packed with the knowledge of pattern makers who have been making underwear for over 45 years, as mentioned above. We deliver only products that we are satisfied with by repeatedly making prototypes and having our staff try them on. We want to continue to support the mind and body of each individual through our “Proper Underwear(R)” that is tailored to women’s lifestyles. ＜Product Information＞ Product name: Shin-Chest Fujiko Bra Price: 7,480 yen (tax included) Size: Cup C-D, Underbust 65-80 cm Cup E-K, Underbust 65-90 cm Cup L-M, underbust 65-90cm *Blue and navy only Color: Blue, baby pink, milk tea, ruby, navy URL: https://shop.heaven-jp.co.jp/products/3057-bl *Matching shorts are sold separately. Standard shorts Price: 1,650 yen (tax included) Sizes: M, L, LL, 3L Colors: Blue, baby pink, milk tea, ruby, navy URL: https://shop.heaven-jp.co.jp/products/5081-bl T-back shorts Price: 1,980 yen (tax included) Sizes: M, L, LL Colors: Blue, baby pink, milk tea, ruby, navy URL: https://shop.heaven-jp.co.jp/products/5120-bl HEAVEN Japan Online Shop https://shop.heaven-jp.co.jp/ HEAVEN Japan Co., Ltd. (corporate website) https://heaven-jp.co.jp/ automatically, so please do not reply.