Maurice Lacroix “Summer Strap Campaign” Launched

Maurice Lacroix “Summer Strap Campaign” ​
DKSH Market Expansion Services Japan Co., Ltd. Press release: July 17, 2025 Maurice Lacroix “Summer Strap Campaign” ～Add some personality to your hands this summer with Japan-exclusive colors～ DKSH Market Expansion Services Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Yasuo Hayashi) will be holding a limited-time “Summer Strap Campaign” for the Swiss luxury watch brand “Maurice Lacroix” from July 1 to August 31, 2025. In this campaign, customers who purchase “AIKON AUTOMATIC JAPAN LIMITED EDITION” (red or yellow) at participating authorized dealers nationwide will receive a special black rubber strap.
https://prcdn.freetls.fastly.net/release_image/129376/10/129376-10-9c405ec08000c01c229b95f892fa2a87-3900×2929.jpg AIKON AUTOMATIC JAPAN LIMITED EDITION This model was designed as a Japan-only version of Maurice Lacroix’s signature series, “AIKON.” The watch has a sporty and sophisticated design with a smoky red and yellow dial. The dial changes color depending on the angle of the light, so it naturally blends in with a wide range of scenes from everyday use to resort style, adding individuality to your summer outfit. In addition, it is equipped with an “Easy Changeable System” that allows you to change the strap without using tools, and it is easy to replace it with a stainless steel bracelet. The flexibility of being able to enjoy multiple styles with one watch is one of the great attractions of the AIKON series. [Campaign overview] • Period: July 1st (Tuesday) to August 31st (Sunday), 2025 • Applicable product: AIKON AUTOMATIC JAPAN LIMITED EDITION (Red or Yellow) • Bonus: Special black rubber strap (※May be shipped after the campaign ends) 【Notes】 • This campaign is only available at participating authorized retailers. Purchases made through the online store are not eligible. • Please contact each store in advance to check the availability of the target products. • Please note that the bonus strap may not be given to you at the same time as the watch you purchased, but may be shipped after the campaign ends. [List of eligible authorized dealers] • oomiya Shinsaibashi store • oomiya Kyoto store • oomiya Wakayama main store • oomiya Sendai store • Ai Isuzu G-Time Store • Yabuuchi Clock Store • Umeda Daimaru Store 11F Clock Salon • Daimaru Shinsaibashi Store Main Building 6th Floor Watch Salon • Matsuzakaya Nagoya Store North Building 5F Watch Salon • JR Nagoya Takashimaya Watch Maison 2nd floor • Koyanagi Watch Shop • A.M.I Nagoya PARCO store • Watches and Jewelry Kamashima • Hankyu Men’s Tokyo FORTUNE TIME • Daimaru Kyoto Store 6th floor Jewelry and Watch Salon • ISHIDA Shinjuku • Meitetsu Department Store Main Building 6F Watch Salon • Hankyu Men’s Osaka THE TIME HOUSE • Jewelry and Watch Boutique Beau Plus Kochi • Kamine Chronometry store • ISHIDA N43° • TS Horiuchi • Isetan Shinjuku Store Main Building 5F = Watch • Mitsukoshi Ginza 6th floor International Collectors • Wing Revolution Co., Ltd. • WING Aeon Mall Hakusan store • Nagano Tokyu Department Store • Yoshida • Chronotheory Ginza store • Ontime Yokohama Loft Store • Ontime Sendai Loft store • move Yurakucho Marui store • Michimata watch store • Elsakae Watch Gallery Sogawa Felio Store • Jewelry & Watch Watanabe Main Store • Daimaru Fukuoka Tenjin store • Orogio • oomiya Kagoshima store • Long Slow Distance Hiroshima • ReSeT Hiroshima • Tomiya Chrono Factory Omotemachi • Kobayashi Watch Store Uomachi Store • EYE JEWELRY UMAKI Okayama store • Sogo Hiroshima store • TANAKA Watch Gallery Hisaya Odori Store • Nihondo • Hidaka Main Store • Daimaru Shimonoseki store 4th floor Watch Gallery Tempo • Nagasaki Hamaya • Yamashiro Watch Store • Koyo Tennoji Mio Plaza store • Sone watch store *This email was sent automatically, so please do not reply.