【icci Inc.】 【Tokyo | Daikanyama】Debut icci Daikanyama “Handmade Pairing Specialty Store” Monthly Survey Results on “Pairing” | First Half of 2025 | What Ring Width and Gemstones are Selected? Announcing Popular Trends for the First Half of the Year
icci Co., Ltd. Press release: July 17, 2025 To members of the press [Tokyo | Daikanyama] Monthly survey results on “pairings” visited by customers at Debut icci Daikanyama “Handmade Pairing Specialty Store” | First half of 2025 | What ring width and gemstones are chosen? Popular trends for the first half of the year announced Results of pairing survey from January to June 2025 announced! Couples mainly in their 20s chose “exclusiveness” and “comfort”. Real trends seen from the numbers are revealed. Debut icci is a handmade pairing specialty store in Daikanyama operated by icci Inc. (Head office: Shibuya-ku, Tokyo, Manager: Yuka Sakata). Daikanyama” (located in Shibuya-ku, Tokyo) has compiled a survey report of customers who visited the store from January to June 2025.
https://prcdn.freetls.fastly.net/release_image/102506/64/102506-64-574f4e9e831a944db3c5f14454cc56fb-808×448.png Age range of customers
https://prcdn.freetls.fastly.net/release_image/102506/64/102506-64-a804e70f7034f2fcdb9e0fa83c3abfcc-1200×748.jpg Customer age group Data summary: ~20 years old: 7% 21-25 years old: 38% 26-30 years old: 35% 31-35 years old: 13% 36-40 years old: 4% 41 years old and over: 3% Investigations based on data analysis According to visitor data for the first half of the year, customers aged 21-30 accounted for approximately 73% of the total, revealing that the pairing experience is popular among couples in their 20s. Among them, the 21-25 (38%) and 26-30 (35%) age groups are the most popular, with most of them coming to the store for weddings and anniversaries. There is also a certain number of 31-35 year olds (13%), showing that the appeal of experience-based services is spreading to more settled generations as well. Overall, it appears that the trend is for the younger generation to choose the experience as a place to “give shape to their dreams.” Your place of residence
https://prcdn.freetls.fastly.net/release_image/102506/64/102506-64-6731e1dd0490f81962a01cd336b66caf-1200×748.jpg Your Location Data Summary: Tokyo and three prefectures (Kanto area): 41% Outside Tokyo and three prefectures: 13% 23 wards of Tokyo: 40% Outside the 23 wards of Tokyo: 6% Observations from Data Analysis Among those who visited the store for pairing experiences in the first half of 2025, the majority were residents of the 23 wards of Tokyo, accounting for about 40% of the total. Approximately 46% of visitors came from the Kanto region (outside the 23 wards of Tokyo and the Tokyo metropolitan area and three prefectures), making the store’s ease of access one of the reasons for its popularity. In addition, more than 10% of customers came from far away (outside the Tokyo metropolitan area and three prefectures), and there were many customers who came to visit on anniversaries or for travel. In addition to its convenient location, it is clear that people from a wide area have chosen it as “a place where special memories can be made.” Popular jewelry ranking TOP5
https://prcdn.freetls.fastly.net/release_image/102506/64/102506-64-036a5df582fb5d6d091dfa02a5bcdc60-1200×748.jpg Top 5 Most Popular Gemstones Data Summary: Diamond: 58% Ice Blue Diamond: 13% Aquamarine: 11% Moonstone: 10% Amethyst: 8% Observations from data analysis In the first half of 2025, diamonds were the overwhelmingly popular choice for pairing, accounting for 58% of all choices. Following this were ice blue diamonds and aquamarines, which tended to be chosen for their transparency and cool colors. Moonstones and amethysts also garnered support for their unique appeal. Overall, gemstones that combine elegance and personal meanings seem to be popular. This trend in popularity is expected to continue into the coming season. Popular ring width
https://prcdn.freetls.fastly.net/release_image/102506/64/102506-64-1b0bed1ecde8155ea822cde584db70c6-1200×748.jpg Popular ring width 2mm: 28% 3mm: 43% 4mm: 18% 5mm: 7% 6mm: 2% 7-10mm: 2% Observations from Data Analysis The most popular ring width in the first half of 2025 was “3mm,” accounting for about 40% of the total. Next were “2mm” and “4mm,” and it seems that slender designs that are easy to use every day are popular. Delicate rings that subtly decorate your hands are also perfect for layering. On the other hand, some people also choose solid rings of 5mm or more, and enjoy different widths to suit their preferences. Overall, there were many voices calling for light and timeless designs. 【Survey Overview】 Survey subjects: Customers who created pairings Survey date: January 1, 2025 to June 30, 2025 Survey implementer: icci Inc. Survey method: In-house survey Target number of people: 1,156 people *When quoting the contents of this press release, please follow the instructions below. ・Statement that the survey was conducted by ICCI Co., Ltd. ・Link to ICCI Co., Ltd. https://www.1-daikanyama.jp/ Company profile Company name: icci Co., Ltd. Location icci Daikanyama (Ichi Daikanyama) 〒150-0034 10-4 Daikanyama-cho, Shibuya-ku, Tokyo ▶︎ Debut icci Daikanyama (Devu Icci Daikanyama) 〒150-0034 1F, 12-3 Daikanyama-cho, Shibuya-ku, Tokyo ▶︎ Established: November 2020 Company HP
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