Aoyama Shoji: The biggest challenge for businesspeople in the summer is “temperature management” Women feel that the air conditioning in the office is “too strong and cold,” while men feel that the air conditioning is “too weak and hot.”
Aoyama Shoji Press release: July 17, 2025 The biggest challenge for business people in the summer is
“temperature management.” Women feel that the air conditioning in the office is “too strong and cold,” while men feel that the air conditioning is “too weak and hot.” While discomfort caused by “sweat” when wearing a suit or jacket ranks high, 76.4% of women always carry a light jacket to protect themselves from the cold in the office during the summer.
https://prcdn.freetls.fastly.net/release_image/115161/301/115161-301-3aa8381b732e75ca9143d33c44ed72a1-3900×2519.jpg In recent years, the demand for various summer items has increased due to the diversification of fashion styles and the prolonged summer, which has led to a trend toward lighter clothing for business wear sold by “Yokohama Clothing,” a brand developed by Aoyama Shoji Co., Ltd. (Head office: Fukuyama City, Hiroshima Prefecture / President and CEO: Yasuzo Endo). Last summer was a record-breaking heatwave, and this year, too, temperatures have risen above 30°C in various regions, with forecasts predicting similar heat levels. In response to this, Aoyama Clothing has increased the number of summer items with cooling functions compared to last year. We conducted a survey of 824 businesspeople nationwide on their awareness of the office environment and clothing during the summer, which revealed issues for comfortably getting through the business world in the summer, such as sweating during commuting and the temperature difference between men and women regarding the air conditioning in the office. Survey Topics [Survey on Attitudes towards Office Environment and Clothing in Summer] – Currently, 78.9% of people go to the office 5 days a week. – The biggest enemy when wearing business wear in the summer is “sweat”! “Discomfort due to sweat (53.5%)” and “Conspicuous sweat stains (24.4%)” are ranked high as problems related to “sweat”. Ease of washing and maintenance is also a big point when choosing business wear! – The part of the body that is most likely to sweat during commuting is the “armpits”, regardless of gender. – Is there a big difference between men and women in the areas of dissatisfaction with the office environment in the summer? While 40.0% of women feel cold when the air conditioning is “too strong,” 30.8% of men feel hot when the air conditioning is “too weak.” ・To protect themselves from the cold in the office, 76.4% of women always keep a cardigan or light jacket or other outerwear on hand, even in summer. 8.5% of women and 28.6% of men feel cold but do not take any special measures. ■Currently, 78.9% of people go to the office 5 days a week. Image
URL: https://prcdn.freetls.fastly.net/release_image/115161/301/115161-301-7414e84294b9dfed6891e56f49996940-2247×1821.png “Work style reform” and “establishment of remote work” have been called for for a long time, but the movement of business people returning to the office is accelerating. The results of the “Awareness Survey on Summer Office Environment and Clothing” conducted by our company this time showed that 78.9% of people go to the office five days a week, and it was confirmed that working styles that involve going to the office are now mainstream. With these changes in working styles, new needs and challenges for summer business wear may be emerging. ■The biggest enemy when wearing business wear in the summer is “sweat”! “Discomfort due to sweat (53.5%)” and “Conspicuous sweat stains (24.4%)” were ranked high on the list of “sweat”-related concerns. Ease of washing and maintenance is also a major point when choosing business wear! Now that most people work in the office, the majority of respondents cited “discomfort due to sweat (53.5%)” as a concern when wearing business wear in the summer, with “sweat stains being noticeable (24.4%)” also ranking highly, revealing that “sweat” is a major concern when wearing business wear in the summer. Additionally, when asked about dissatisfaction with business wear, “the hassle of washing and maintenance (29.1%)” ranked highly, while the effect people most hope for in business wear was “machine washable/easy to care for (17.8%).” This suggests that there is a growing need to reduce the burden of daily care when choosing business wear.
https://prcdn.freetls.fastly.net/release_image/115161/301/115161-301-4205d3eaa94ca6e1956f2ee0e32777eb-1834×1402.png
https://prcdn.freetls.fastly.net/release_image/115161/301/115161-301-00da40e8e95b45594376c1b6cd45d283-1820×1430.png ■The part of the body that people feel sweats most during commuting is “armpits” It has become clear that there is a clear trend in the “sweating during commuting” that troubles business people. In this survey, when asked about the part of the body that they feel sweats most during commuting, “armpits (53.3% of men, 67.9% of women)” was ranked first, followed by “back (48.2% of men, 47.1% of women)”. This trend is the same for both men and women, and suggests that discomfort caused by sweat is concentrated in certain areas, and that
businesspeople may be looking for clothing and items that are suitable for dealing with sweat in these areas.
https://prcdn.freetls.fastly.net/release_image/115161/301/115161-301-60af617ef9c950f15dd6a7093205270b-3261×1458.png ■Are there big differences between men and women in terms of dissatisfaction with the office environment in summer? 40.0% of women feel cold because the air conditioning is too strong, while 30.8% of men feel hot because the air conditioning is too weak. When
businesspeople arrive at the office after struggling with sweat problems on their commute, they are faced with the challenge of the difference in temperature they feel in the office. When asked about dissatisfaction with the office environment in summer, it was found that there is a big difference in perception of air conditioning between men and women. Specifically, the results showed that 40.0% of women feel cold because the air conditioning is too strong, while 30.8% of men feel hot because the air conditioning is too weak. This “perceived temperature gap” between men and women makes choosing clothes for the office in summer even more complicated.
https://prcdn.freetls.fastly.net/release_image/115161/301/115161-301-1e7fe0d0a73d67360ca9c4a0918fab36-3332×1509.png ■To protect themselves from the cold in the office, 76.4% of women keep cardigans, light jackets, and other outerwear on hand even in summer. 8.5% of women and 28.6% of men feel cold but do not take any special measures. The gender difference in perceived temperature in the office in summer is also clearly reflected in the specific countermeasures taken. It was found that 76.4% of women always keep cardigans, light jackets, and other outerwear on hand to protect themselves from the cold in the office, even in summer. On the other hand, 8.5% of women and 28.6% of men feel cold but do not take any special measures, revealing a significant difference between men and women.
https://prcdn.freetls.fastly.net/release_image/115161/301/115161-301-082b9c2260d0d9cfb7375478dab548bc-3323×1436.png ■Questionnaire survey implementation overview Survey method | Internet survey Number of valid responses | 824 people (47 prefectures nationwide) Survey target conditions | Male and female business people aged 20 to 59 years old and above Data collection period | June 4th to June 5th, 2025 *When quoting survey results, please cite “Aoyama Shoji Survey” as the source. ＜Reference information＞Items that Aoyama Shoji recommends to business people this summer [Men’s style]
https://prcdn.freetls.fastly.net/release_image/115161/301/115161-301-4a81dac16b4c93b6c23f2ebc50f5317f-1800×2700.jpg ＜Product＞ 1. Jacket: #Sugo Second Dry Jacket (Part Number: 141211A) 2. Slacks: #Amazing seconds dried slacks (product number: 141311A) 3. Polo shirt: #Amazing seconds dried polo shirt (product number: ACCS5318, 5319) Product page 1.2. URL: https://tinyurl.com/yckxznyk 3. URL: https://tinyurl.com/4ssx4kae Second Dry Series: It provides a refreshing and comfortable fit without stickiness caused by sweat or clinging to the skin. The water absorption and diffusion function is more than three times as powerful as conventional products
(manufacturer’s conventional products), and the drying performance is more than twice as fast, making it a useful function in the long summer.
https://prcdn.freetls.fastly.net/release_image/115161/301/115161-301-d72ea2e56a5d147237297bcc80b37f3a-1800×2700.jpg ＜Product＞ 1. Slacks: Ice Touch Move Pants (Part Number: E2JFB077-11, 91) 2. Cut and sew: Ice touch T-shirt (product number: E2JAC070-01, 09) Product page 1. URL: https://tinyurl.com/4z8anese 2. URL: https://tinyurl.com/4p9kawbp Mizuno joint project: Using Mizuno’s unique special highly thermally conductive yarn “Ice Touch”, you can experience a cool touch with a cool feeling on the skin, and the excellent sweat absorption and quick drying properties prevent sweat from sticking. This project is based on the concept of “combining sports functions and business”, and is a multi-functional product that is essential in the summer, with a cool touch, sweat absorption and quick drying, and washable functions that can be washed in a home washing machine, as well as excellent stretchability. 【Women’s Style】
https://prcdn.freetls.fastly.net/release_image/115161/301/115161-301-867adc40bf852a23700fe662d9f22991-1799×2700.jpg ＜Product＞ 1. Blouse: Band collar blouse (product number: ABL5538-E, ABL5539-C) 2. Skirt: Mermaid flare skirt (product number: ASF5538-E, ASF5539-C) 3. Inner: Opaque cut-and-sew (product number: ACS25319-10, 63) Product page 1.2. URL: https://tinyurl.com/ywh2aeu4 3. URL: https://tinyurl.com/y3yfnfv3 The band collar blouse features a chest panel and a fly front, and is also packed with features that are great for summer, such as sweat absorption, quick drying, UV protection, and deodorization. The smooth fabric makes it suitable for seasonless wear from early spring to early autumn. It can be worn alone, or as a shirt by unbuttoning it, or as a set with a mermaid flare skirt made of the same fabric.
https://prcdn.freetls.fastly.net/release_image/115161/301/115161-301-beb3b1d102367a0390122e725d391323-1799×2700.jpg ＜Product＞ 1. Jacket: Double shirt jacket (product number: AJW5345-E, AJW5346-B) 2. Pants: Denim-style wide pants (product number: APW5533-C) 3. Inner: V-neck piping blouse (product number:
ABL25318-10, 23) Product page 1. URL: https://tinyurl.com/2p9ma8es 2. URL: https://tinyurl.com/5c4449r6 3. URL: https://tinyurl.com/yhmrc6z8 By making the armholes wider than those of a normal jacket, you can wear it over a top with voluminous cuffs without feeling stiff on the shoulders. The fabric is made of a material with just the right thickness and firmness, which not only gives it a neat look, but also uses UV-cut material to block ultraviolet rays, making it a jacket that can also be used to protect against sunburn. ■Comment from person in charge We believe that “how to look comfortable and neat” will be more important than ever for business people. In order to respond to such customer feedback, we have been focusing on developing functional business wear. For example, the “Second Dry Series” is characterized by its overwhelming sweat absorption and quick drying properties that dry quickly even when you sweat, and has been well received with a wide lineup of suit sets, polo shirts, and underwear. This summer, we will also be releasing women’s style suit sets. In addition, the “Mizuno Series”, jointly planned with Mizuno Co., Ltd., is based on the concept of “combining business and sports” and covers all the functions that busy business people want, such as cool touch, stretchability, and washable function that can be washed at home. These series have been highly praised by customers every year, and this year we have newly planned suit sets, T-shirts, and polo shirts. The ladies’ style band collar blouse and flare skirt set is a versatile item that can be worn as a set or combined with various items, as well as worn alone. It is a product equipped with functions that are great for the summer, such as UV protection and washable functions. In addition, the band collar blouse and short-sleeved jacket are items that can be worn casually as a countermeasure against air conditioning in the summer. We have received a great response by launching products that match the needs of the times, such as “Cospa”, which can be used in various scenes at an affordable price range, and “Taipa”, which can be easily coordinated during busy morning hours. The true value of the items offered by Aoyama Clothing, a business wear specialty store, is revealed in the summer, when fashion styles become more diverse. Our highly functional lineup combines a neat appearance with functionality to get through the business world in the middle of summer, and we will continue to provide strong support to business people this summer. automatically, so please do not reply.
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