【Adastria Co., Ltd.】 BAYFLOW collaborates with talent Takeda BBQ and outdoor brand Coleman! Pre-orders start on Friday, July 18
Adastria Co., Ltd. Press release: July 17, 2025 To the Press BAYFLOW has collaborated with talent Takeda BBQ and outdoor brand Coleman! Pre-orders start on Friday, July 18th A lineup of five fun, functional items that are also great for those new to outdoor activities.
https://prcdn.freetls.fastly.net/release_image/1304/2707/1304-2707-9aedfe2596e17c9c21a1625cfc5c26bd-1920×1080.jpg BAYFLOW, a lifestyle brand developed by Adastria Co., Ltd.
(Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo; President and CEO: Osamu Kimura), has realized a triple collaboration with Takeda Barbecue, a talent affiliated with Yoshimoto Kogyo, and the popular outdoor brand Coleman. Based on the ideas of Takeda Barbecue, who loves barbecues and the outdoors, a lineup of five items packed with fashionability that is easy for even outdoor beginners to pick up and functionality that is essential for the outdoor scene. Pre-orders will begin on Friday, July 18, 2025 at the official online store and ST. Regular sales will also begin on Friday, July 25, 2025 at all BAYFLOW stores, the official online store and ST, and ZOZOTOWN. BAYFLOW has a new concept of “adult life that goes back and forth between the city and nature”, and values a relaxed and relaxed lifestyle. It proposes a lifestyle for adults that combines “healthiness that allows you to enjoy nature with an active mind” and “urbanity that suits the time, place, and occasion of the city”. This collaboration was developed with the desire to develop outdoor items that are easy for beginners to pick up, even for adults who love to enjoy nature, and with the talent Takeda Barbecue, who introduces many barbecue recipes and techniques that even beginners can enjoy in various media and on his own YouTube channel, and the outdoor brand “Coleman”, which is supported by a wide range of customers from beginners to advanced users. The design is packed with the functionality that Takeda Barbecue wanted while barbecuing, and the material is the functional material “ZERO-TEX (R)”, which is also used for cut-and-sew with moisture-absorbing and quick-drying functions and “Coleman” staff shirts. The design is designed to be worn as city wear, but also allows you to spend a variety of outdoor scenes comfortably. ■Overview Pre-order release date July 18, 2025 (Friday) 10:00~Sequentially Book release date July 25, 2025 (Friday) 10:00~Sequentially Stores where the product is available All “BAYFLOW” stores Official WEB store and ST, Rakuten, ZOZO TOWN *To be released sequentially Special site https://www.dot-st.com/bayflow/concept/?dispNo=013001338 ■Product details
https://prcdn.freetls.fastly.net/release_image/1304/2707/1304-2707-254527cf87966d73b5bf7cf5f06ba178-3900×3900.jpg Product name: Lantern print T-shirt Price: 5,490 yen (tax included) Available colors: White, charcoal gray, red Size: M, L Based on the popular lantern graphic from Coleman, we created a playful print T-shirt with a lantern cut in half vertically, which is a unique design! I use a Coleman lantern on a daily basis, and it’s cute to use it as an icon.
https://prcdn.freetls.fastly.net/release_image/1304/2707/1304-2707-5f74f3a8272974dbc5ccdefaa08cb166-3900×3900.jpg Product name: Front print T-shirt Price: 5,490 Yen (tax included) Available colors: White, Black Size: M, L I arranged and paid homage to the graphics in the Coleman archives! Two of the five original photos I used were photos I had, one was from when my dad went camping in the car I had when I was little, and the other was a commemorative photo I took with locals in Las Vegas (lol) I asked them to combine my catchphrase “BARBELOUS”, which I made from “barbecue” and “marvelous”!
https://prcdn.freetls.fastly.net/release_image/1304/2707/1304-2707-4869707a9a625c5eddeefbcf2215063e-3900×3900.jpg Product name: Rip parachute pants Price: 9,491 Yen (tax included) Available colors: Black, Khaki Size: M, L When it comes to summer, the pants I always wear are “light, thin, and cool.” This time, I wanted to make pants that are perfect for outdoor scenes in the summer. Not only are they comfortable to wear, but they are also water-repellent, so you don’t have to worry about sudden rain or dirt! There is a smaller pocket inside the larger pocket, so the problem of your phone falling out when you sit down is solved.
https://prcdn.freetls.fastly.net/release_image/1304/2707/1304-2707-a11cefab53514e3d69fd34ad90c199ed-3900×3900.jpg Product name: Lightweight shirt Price: 8,491 Yen (tax included) Available colors: black, beige Size: M, L The biggest point of this is that it solves the problem of “where’s my beer?”! It’s common to lose track of your drink while camping. In such cases, the pocket on the side acts as a can holder so you can store “my beer.” The tag of the fictional company “BARBE inc.”, which was specially made for this collaboration, is also cute.
https://prcdn.freetls.fastly.net/release_image/1304/2707/1304-2707-91ea003b1693bb66f04bba0af69ff82f-3900×3900.jpg Product name: 2WAY apron vest Price: 8,491 Yen (tax included) Available colors: Black denim, beige Size: FREE <Comment from Takeda BBQ> Reprint of the “legendary 2-way apron”! I was so impressed by the 2-way apron that Bayflow used to sell, that I arranged it into my own version. By using the snap buttons on the inside, it can be used as both an apron and a vest! I took inspiration from the apron I love to wear, and added loops for hanging hand towels and towels, and added a slit in the front to make it easier to move your legs when wearing it as an apron. ■About Takeda BBQ He is the biggest outdoor freak in the entertainment industry, loving not only BBQ but also picnics, camping, and eating outdoors. He has qualifications such as meat certification, herb certification, and camping certification, and holds many other titles such as BBQ ambassador for Alberta, Canada. He also has a hunting license, and in the winter he chases prey through the mountains as a “hunting fox.” He also travels abroad every year to learn about BBQ cuisine from around the world.
https://www.instagram.com/takeda_bbq/ https://www.youtube.com/@TBBQTV ■About Coleman A general outdoor goods brand that handles all kinds of camping equipment, founded in the United States in 1900. We cherish the emotional connections that are born when “family,” “friends,” and “nature” come into contact with each other in the outdoors, and we are actively engaged in activities to convey the wonderfulness of spending time in nature and the importance of connections between people. http://www.coleman.co.jp/ https://www.youtube.com/user/ColemanJAPANtv https://instagram.com/coleman_japan/ ■About BAYFLOW
https://prcdn.freetls.fastly.net/release_image/1304/2707/1304-2707-8b35f5d2e6899dce2c4dcc3abcaa3b83-2274×293.jpg BAYFLOW is a lifestyle brand that offers apparel and household goods that are elegant, clean, healthy, and mature for women and men in their 30s and 40s. BAYFLOW proposes a healthy and stylish lifestyle that allows you to experience both the pleasant breeze of nature and the latest trends. https://www.dot-st.com/bayflow/
https://www.bayflow.jp/ https://www.instagram.com/bayflow_inc/ ■About Adastria Group
https://prcdn.freetls.fastly.net/release_image/1304/2707/1304-2707-94bb76194014da807deb69329fd0068e-850×213.jpg Adastria Group has 45 It is a multi-company that has in its group the above apparel, miscellaneous goods, and food brands “Adastria Co., Ltd.”, “Element Rule Co., Ltd.”, “BUZZWIT Co., Ltd.”, and “Zetton Co., Ltd.”, “And S.T. Co., Ltd.”, which operates mall and media businesses, “Adastria Logistics Co., Ltd.”, which handles the group’s logistics, and special subsidiary “WeOur Co., Ltd.”. We aim to become a “Play fashion! platformer” that strengthens connections with various stakeholders and spreads the excitement of fashion throughout Japan. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510
https://www.adastria.co.jp/
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