ANTEPRIMA JAPAN Co., Ltd. ANTEPRIMA/WIREBAG POP UP STORE to be held at The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” 1F

[ANTEPRIMA JAPAN Co., Ltd.] ANTEPRIMA/WIREBAG POP UP STORE to be held on the 1st floor of The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” ​
ANTEPRIMA JAPAN Co., Ltd. Press release: July 17, 2025 ANTEPRIMA/WIREBAG POP UP STORE will be held at The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” 1F An
ANTEPRIMA/Wirebag pop-up store will be open on the 1st floor of The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” from Friday, July 25th to Thursday, August 7th, 2025.
https://prcdn.freetls.fastly.net/release_image/7477/124/7477-124-f63f1fdbbf329f2462f45622d8f2a83c-800×495.jpg Model: KIM CHAEWON of LE SSERAFIM ANTEPRIMA JAPAN Co., Ltd.
(Headquarters: Minato-ku, Tokyo; CEO: Anthony Keung) will open an ANTEPRIMA/WIREBAG pop-up store on the 1st floor of The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” from Friday, July 25th to Thursday, August 7th, 2025. Popular items such as the classic mini bag STANDARD MINIATURA and LUCCHETTO, PERLA GLITTER with its luxurious sparkle of beads and pearls, and the uniquely shaped TWIST are available. The first part, from Friday, July 25th to Thursday, July 31st, will welcome you with visuals featuring KIM CHAEWON, a member of LE SSERAFIM, and will sell the popular “HELLO KITTY COLLECTION”. The HELLO KITTY COLLECTION will include a cute pochette with a round shape that looks like Hello Kitty’s face, and a mini pouch that can also be used as a bag charm. In addition, we will also have a selection of HELLO KITTY COLLECTION designs that are not normally available at ANTEPRIMA/WIREBAG stores. In the second part from August 1st (Friday) to August 7th (Thursday), we will introduce new products that will be released from August 1st, and welcome you to a new store with a changed product lineup. During the POP UP period, customers who purchase ANTEPRIMA/WIREBAG products will receive an original ANTEPRIMA hair clip on a first-come, first-served basis. (Limited quantity. While stocks last.) Please stop by our limited-time POP UP STORE, where you can find special items. ＜POP UP STORE information＞ ●Location: The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” 1F 4-30-3 Jingumae, Shibuya-ku, 150-0001 OPEN／11:00、CLOSE／20:00 ● Period: Friday, July 25, 2025 to Thursday, August 7, 2025 ● Novelty: Anteprima original hair clip During the period, a gift will be given on a first-come, first-served basis to those who purchase ANTEPRIMA/WIREBAG products. *Available in two colors: Light Pink and Light Green. Please note that you cannot choose the color. *Limited quantity. Offer ends when stock runs out.
https://prcdn.freetls.fastly.net/release_image/7477/124/7477-124-de7c8db32fcc051430516fd2ee35485c-600×200.jpg ANTEPRIMA Original Hair Clip ＜POP UP STORE Special Items＞ Image
URL: https://prcdn.freetls.fastly.net/release_image/7477/124/7477-124-abc2fc9c95dc2c80b7527540760b744f-800×250.jpg HELLO KITTY (Hello Kitty) [Round] Product number: Product number: PB22F096W6 Price: ¥55,000 (tax included) Size: W: 15 H: 17 cm Color: LATTE OPACO (Matte White) [Face] Product number: PB24F090KQ Price: ¥89,100 (tax included) Size: W: 17.5 H: 23 cm Color: LATTE OPACO (matte white) [Pouch] Product number: PL22F09630 Price: ¥33,000 (tax included) Size: W: 12 H: 8 cm Color: LATTE OPACO (matte white), OROGENTO (silver gold)
https://prcdn.freetls.fastly.net/release_image/7477/124/7477-124-08a93c7d63a6bf6b15987d6110a93ef8-800×250.jpg HELLO KITTY [Small] Product number: Product number: PB22F090EZ Price: ¥55,000 (tax included) Size: W: 18.5 H: 16 cm [Large] Product number: PB22F090EB Price: ¥88,000 (tax included) Size: W: 32 H: 27 cm Color: OROGENTO (silver gold), ORO CIPRIA (powdery pink gold) [Contact information] ・The SHEL’TTER TOKYO TEL: 03-5785-1695 ・ANTEPRIMA JAPAN Co., Ltd. TEL. 0120-03-6962
■ABOUT The SHEL’TTER TOKYO
https://prcdn.freetls.fastly.net/release_image/7477/124/7477-124-f974f7256b180fc05879640acbf74d42-3900×2776.jpg SHEL’TTER OFFICIAL INSTAGRAM: @sheltter_official The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” store opened in 2012 as our flagship store, which appeals not only to Japan but also to the world, with the brand “MOUSSY” representing Baroque Japan Limited at its core. It will reopen on March 3, 2023, and will be reconstructed as a new global flagship store that combines collaboration with different industries, dissemination of culture, and digital and real. It has been reborn as a branding base for the next generation. The brand will propose creative content and collaborations that go beyond fashion, and will disseminate the brand’s worldview from its store, The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado”, located in the heart of Harajuku. ■ABOUT KIM CHAEWON KIM CHAEWON is a member of the five-member girl group LE SSERAFIM, which is active around the world, and serves as the group’s leader. LE SSERAFIM is a girl group produced by SOURCE MUSIC, a label of HYBE MUSIC GROUP, which has produced many global artists such as BTS. The group name “LE SSERAFIM” was created as an anagram of “IM FEARLESS”. As “IM FEARLESS” means, it contains the self-confidence and strong will to move forward without being shaken or afraid by the gaze of the world.
https://prcdn.freetls.fastly.net/release_image/7477/124/7477-124-4f205b729c318dc3f68b6de41da116cb-501×501.png Anteprima Japan Co., Ltd. https://jp.anteprima.com/ “Smart, Precious with ANTEPRIMA is a brand that aims to support women who enjoy the modern age with grace and strength, and live beautifully and with strength, with the concept of “Smart, Precious with Love”. It was launched in 1993, and has been an official participant in the Milan Collection since 1998. The wire bag, which can be said to be ANTEPRIMA’s signature, debuted in 1998. Based on the concept of “Smart, Precious with Love”, more than 600 styles and 100 colors have been released to date, and the variations are becoming more and more abundant with each passing season. The bags that sparkle in the light are made by artisans who carefully hand-weave wire cord with a prism-like luster. One of its characteristics is that it has moderate elasticity, and changes shape when items are placed inside. The basic form that suits any style fits a woman’s lifestyle, blends into any scene, and brings lively fun. *This email was sent automatically, so please do not reply.