【Baroque Japan Limited】An “ANTEPRIMA / WIREBAG” POP UP STORE opens on the 1st floor of The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” store!
Baroque Japan Limited Co., Ltd. Press release: July 17, 2025 To the media The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” store will open a “ANTEPRIMA / WIREBAG” POP UP STORE on the 1st floor! From Friday, July 25th, we will open a pop-up store for ANTEPRIMA/WIREBAG. Baroque Japan Limited (Head Office: Meguro-ku, Tokyo, CEO: Hiroyuki Murai) operates a select shop called SHEL’TTER, and the flagship store, “The SHEL’TTER TOKYO” ANTEPRIMA/WIREBAG will open a pop-up store at the Omokado Tokyu Plaza Omotesando store on Friday, July 25th.
https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-a466e9dcd0df4775af87fc168880d79e-842×1191.jpg During this period, we will have not only best-selling items, but also POP UP items in collaboration with HELLO KITTY. In addition, collaboration items with POKEMON will be available from Friday, August 1st. Please take this opportunity to visit The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” store. ■ About “ANTEPRIMA” “Smart, Precious with LOVE” ANTEPRIMA is a brand that aims to provide a service to women who enjoy the modern era with grace and live freely, beautifully and strongly. It was launched in 1993 and has been participating in the Milan Collection since 1998. The wire bag, which can be said to be the signature of ANTEPRIMA, debuted in 1998. With the theme of Fun & Joy, more than 600 styles and more than 100 colors have been released to date, and the variations are becoming more and more abundant with each passing season. The bags, which sparkle in the light, are made by craftsmen who carefully hand-weave wire cords with a prism-like luster. One of their features is that they have moderate elasticity and change shape when items are placed inside. The basic form is suitable for any style, fits into any woman’s lifestyle, and blends into any scene, bringing a lively and fun feel. “ANTEPRIMA” OFFICIAL HP: https://jp.anteprima.com/ “ANTEPRIMA” OFFICIAL INSTAGRAM: https://www.instagram.com/anteprima_japan/ ■ POP UP advance item from HELLO KITTY | ANTEPRIMA/WIREBAG
https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-19e8f676b1e39ea69ef65637cb6230c0-1080×1350.jpg
https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-d129299e15583aa7f58ae93b6854cc63-1200×851.jpg *POP UP advance item NAME:HELLO KITTY FACE PRICE: ¥89,100 (tax in)
https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-bd93e7f4c9c056cfa7bbe8652d511171-1200×1200.jpg *POP UP advance item NAME:HELLO KITTY POUCH PRICE: ¥33,000 (tax in) COLOR:M/WHT, M/GLD
https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-13a492c16e0d2fcf243c2cf0959ade66-1200×1200.jpg *POP UP advance item NAME:HELLO KITTY ROUND PRICE: ¥55,000 (tax in) ■Best seller 【 “STANDARD” series】 Wire bags made from exclusive materials and individually hand-woven.
https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-2eb36b24dac8dc3fba0017598b52f570-1807×2143.jpg NAME:STANDARD MINIATURA PRICE: ¥36,300 (tax in) NAME: STANDARD SQUARE M PRICE: ¥47,300 (tax in) NAME:STANDARD SQUARE L PRICE: ¥53,900 (tax in) 【 “LUCCHETTO” series】 A classically designed chain bag with a twist lock on the flap.
https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-0c891f7443b96ba6c6babe2190f5a00d-1807×2143.jpg NAME:LUCCHETTO MINIATURA PRICE: ¥35,200 (tax in) NAME:LUCCHETTO PRICE: ¥47,300 (tax in) ■POKEMON | ANTEPRIMA/WIREBAG 8/1 (Friday) sales start
https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-43f4abc245d08f3793e1db5a488673c6-1080×1350.jpg Sales start on 8/1 (Friday)
https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-dc4131785db9245add922ed4165be93e-800×500.jpg NAME: Various POKEMON BAG PRICE: ¥94,600 (tax in) DITTO only, ¥85,800 (tax in)
https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-5781decb01809b79448306f6c322a2c6-800×300.jpg NAME:POKEMON BAG CHARM PRICE: ¥38,500 (tax in) ■Limited edition Customers who purchase “ANTEPRIMA/WIREBAG” products during the period will receive an “ANTEPRIMA original hair clip” as a gift. Image
URL: https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-691c60cef1f6ce1ad7a9658977e7d426-1200×1200.jpg
https://prcdn.freetls.fastly.net/release_image/14511/997/14511-997-384736c3b322dd0731ac749f124dce9d-1200×1200.jpg *Colors are random and cannot be selected. *Novelties will end as soon as they run out. Thank you for your understanding. ■ Store overview 4-30-3 Jingumae, Shibuya-ku, Tokyo 150-0001 The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” 1F 4 minutes walk from JR Yamanote Line Harajuku Station 1 minute walk from Tokyo Metro Chiyoda
Line/Fukutoshin Line Meiji-Jingumae Station 7 minutes walk from Tokyo Metro Chiyoda Line/Hanzomon Line/Ginza Line Omotesando Station OPEN/11:00 CLOSE/20:00 ■ About “The SHEL’TTER TOKYO” The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” store opened in 2012 as our flagship store, centered on Baroque Japan Limited’s representative brand “MOUSSY”, appealing not only to Japan but also to the world. It will reopen on March 3, 2023, and will be reconstructed as a new global flagship store that combines collaboration with different industries, dissemination of culture, and digital and real. It has been reborn as a branding base for the next generation. We will propose creative content and collaborations that go beyond fashion, and will communicate the brand’s worldview from “The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” store” located in the heart of Harajuku. SHEL’TTER OFFICIAL INSTAGRAM @sheltter_official ・ Name: Baroque Japan Limited (Tokyo Stock Exchange Prime, Stock Code 3548) ・ Established: 2000 March ・ Representative: President and CEO, Hiroyuki Murai ・ Location: Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo 153-0042 (Company website): https://www.baroque-global.com/ (Official mail order site): https://www.ec-store.net/sws/r/rSWS *This email was sent automatically, so please do not reply.

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