First in Japan “airoff” is a backpack for summer made with Toray’s high-performance materials

【Japan’s first】Airoff, a backpack for summer made with Toray’s high-performance material ​ Image
URL: Hobby Co., Ltd. Press release: July 17, 2025 To those concerned [First in Japan] “Airoff” backpack for summer made with Toray’s
high-performance material Proven to be able to withstand temperatures as low as -9.9℃! The bag brand airoff, which has a concept of a “wearable parasol,” will begin pre-sales of Japan’s first backpack with heat-blocking, light-blocking, and cooling functions on July 17th at up to 30% off!
https://prcdn.freetls.fastly.net/release_image/106755/5/106755-5-31604dd2fe91e90f1f0d702b19a9db43-1600×900.jpg Project overview ・Pre-sale period: July 17th to August 30th, 2025 ・Platform: Makuake ・Project URL:
https://www.makuake.com/project/airoff/ ・Limited quantity Product overview
https://prcdn.freetls.fastly.net/release_image/106755/5/106755-5-2f71740697d83df55fd04d6619abf38b-1600×1003.jpg
A new backpack that keeps your back cool, with a maximum temperature of -9.9℃ 【airoff】is a backpack with heat insulation and cooling functions developed to solve the problem of “stuffiness and heat on the back” when going out in the summer, such as commuting to work or school, walking around town, etc. This is the first time in Japan that a backpack has been made using Summer Shield(R), a high-performance heat-shielding material developed by Toray for use in parasols.
https://prcdn.freetls.fastly.net/release_image/106755/5/106755-5-8da7ec4d2030cccefdde3d295cc7e113-1600×900.jpg This special material prevents the temperature inside the bag from rising, protecting your back and the contents even in the hot sun. In addition, the back is equipped with a heat control pocket where you can store ice packs.
https://prcdn.freetls.fastly.net/release_image/106755/5/106755-5-aba72003485855bf5a2b9f0b5a0b23ca-1600×900.jpg In an actual test conducted in an environment of 35°C, it was confirmed that the water temperature of a plastic bottle placed inside the bag remained up to 9.9°C lower than that of a bottle placed outside.
https://prcdn.freetls.fastly.net/release_image/106755/5/106755-5-68a7f9006cd11161b036b00d5c090f66-1600×1448.jpg ※Actual results of cooling test under 35℃ hot sun High functionality and minimalist design make it comfortable for everyday use [airoff] is not only functional but also easy to use in everyday life. Various storage pockets and expansion zippers allow you to flexibly adjust the capacity of the bag according to the amount of luggage, and you can smartly store a laptop, lunch box, mobile peripherals, etc. Image
URL: https://prcdn.freetls.fastly.net/release_image/106755/5/106755-5-b86335f87e177b55cf782fd716cdc228-1600×1068.jpg
https://prcdn.freetls.fastly.net/release_image/106755/5/106755-5-41fa84003ec695e5994a1220c171730c-1600×900.jpg In addition, the main body fabric is made of water-repellent material, and the inside of the ice pack pocket is coated with EVA to prevent water from condensation. It protects your luggage from sudden rain and temperature changes.
https://prcdn.freetls.fastly.net/release_image/106755/5/106755-5-2ee923a0bf9962c0438fdd331110675f-1600×900.jpg The chest strap is equipped with a buckle with a disaster prevention whistle, so you can be prepared for any emergency. This is a new-generation “summer backpack” that combines a minimalist appearance and multi-functional structure that suits both business and casual occasions.
https://prcdn.freetls.fastly.net/release_image/106755/5/106755-5-81c0c322e5b5856c492273f7309e983c-1600×900.jpg Product specifications
https://prcdn.freetls.fastly.net/release_image/106755/5/106755-5-89868bcc6899040f0559d3ab2a4b263a-1600×2014.jpg Brand introduction
https://prcdn.freetls.fastly.net/release_image/106755/5/106755-5-d7651108353e862e0f9b3d4a872cb193-1500×676.jpg A Japanese bag brand born from the idea of a “wearing parasol.” Airoff offers a new style that prevents heat-shielding properties of parasol material into bags, preventing heat from sticking to your back and luggage, making it comfortable to carry around even in the middle of summer. We deliver innovative products that combine design and practicality for modern people who want to look smart regardless of the season or occasion. Company Name: Hobby Co., Ltd. Representative: Nobuyuki Takahashi Head Office: 1-20-1 Shibuya, Shibuya-ku, Tokyo 150-0002 Imon Mitake Building 3F Business: Wholesale and sale of men’s and women’s clothing and accessories
Pre-sales have started on Makuake with limited quantities and up to 30% off. – Pre-sale period: July 17th to August 30th, 2025 – Platform: Makuake – Project URL: https://www.makuake.com/project/airoff/ Details about this release *This email was sent automatically, so please do not reply.