Yohji Yamamoto Co., Ltd. Aloha shirts by Y’s and SUN SURF

[Yohji Yamamoto Co., Ltd.] Aloha shirts by Y’s and SUN SURF ​
Yohji Yamamoto Co., Ltd. Press release: July 17, 2025 Aloha shirt by Y’s and SUN SURF
https://prcdn.freetls.fastly.net/release_image/34350/841/34350-841-372be50dda0329d485c75b2935938825-1837×2700.jpg Y’s ALOHASHIRT Masaru Kasamatsu 01 From the Y’s 2025-26 A/W
collection, a collaboration with Toyo Enterprise’s aloha shirt brand “SUN SURF” “Y’s “ALOHASHIRT” will be released on Friday, July 18th. A dynamic depiction of a dragon swimming through thunderclouds with Mt. Fuji in the background. Simple yet with a texture that has depth. Classic yet somehow modern. A one-of-a-kind piece that combines traditional Japanese beauty with Hawaiian culture. Aloha shirts by Y’s and SUN SURF. Actor Masaru Kasamatsu wears the latest collaboration item with Toyo Enterprises, following the Sukajan and Suka shirts.
https://prcdn.freetls.fastly.net/release_image/34350/841/34350-841-415de0c6bbf8fc96841a08eff9312090-1893×2700.jpg Y’s ALOHASHIRT Masaru Kasamatsu 02
https://prcdn.freetls.fastly.net/release_image/34350/841/34350-841-8e2b1468f034ab89f86e37266ec00e7a-1837×2700.jpg Y’s ALOHASHIRT Kasamatsu Masaru 03 The fabric is made of rayon wall crepe, which was developed for Japanese clothing. The natural texture creates a three-dimensional effect, and the rich texture changes depending on the viewing angle. It feels smooth and cool to the touch, and has a refreshing feel that is perfect for summer wear. The print uses the “overprint” technique. By layering dark colors on a pale background, beautiful gradations and shadows are created, and Mount Fuji and the dragon are expressed realistically and delicately, just like a painting. The large number of colors and the multi-layered color overlap give depth to the design, resulting in a highly artistic finish. The designs are so-called “Japanese patterns” and “oriental designs”. This style symbolizes the deep historical connection between Hawaii and Japan, and is influenced by the long-standing Japanese immigrant culture, and incorporates Japanese aesthetics into the tropical item of the aloha shirt. The design, which is a perfect harmony of Japanese and Western, traditional and modern, has a unique presence. This aloha shirt, which incorporates traditional techniques, the beauty of materials, and cultural background, is a piece of “wearable art” that brings out the sensibility and individuality of the wearer. “Y’s ALOHASHIRT” will be available for purchase at all stores in Japan and the official online boutique from Friday, July 18th.
https://prcdn.freetls.fastly.net/release_image/34350/841/34350-841-2c623ef0d67fbd080067390204d063ac-1300×1800.jpg Aloha shirt front
https://prcdn.freetls.fastly.net/release_image/34350/841/34350-841-6c58b6215a8a824d60fa57117fcf3ccb-1300×1800.jpg Aloha shirt back SUN SURF “SUN SURF” is an aloha shirt brand of Toyo Enterprises. It mainly sells vintage rayon aloha shirts. It was founded in the 1970s and has been collecting thousands of vintage aloha shirts since its founding. The designs and specifications of aloha shirts made in Hawaii in the 1930s to 1950s are meticulously reproduced based on the materials from that time, including the patterns, color usage, and materials. In particular, the fineness and craftsmanship unique to Japanese people are utilized. In aloha shirts, where the print design is the main focus, in order to express the vivid color and deep color, which are the greatest features of the shirt, the time-consuming process of hand printing is used to create a tasteful piece that faithfully reproduces even the delicate parts. “SUN SURF” aloha shirts can be said to be works of art wrapped in history and culture. Y’s ALOHA Shirt Price: ￥88,000 (tax included) Size: 02 M/03 L/04 XL/05 XXL Release date: Friday, July 18, 2025 / All Y’s stores in Japan, Customer Inquiries: Y’s stores are accepting inquiries. Please contact your nearest store. Y’s Y’s is the first brand created by Yohji Yamamoto in 1972, and it is also his thoughts and philosophy on clothing design. Its origins lie in the concept of women wearing men’s clothes, and in creating clothes for independent women with values that are not swayed by the times. Functional and elegant everyday wear. Y’s creations are made with universal values and unique pattern making within their own categories. They are particular about the cutting and silhouette, making use of the texture of the material, and creating clothes that value the atmosphere, volume and balance that is created between the wearer’s body and the clothes when worn. The current atelier team, who have inherited the philosophy, express the brand’s identity, and the collection offers functional, high-quality ready-to-wear.
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