SUUTA Co., Ltd. SUUTA has partnered with Sanmatsu, a long-established kimono brand founded 93 years ago, to start renting out 14 types of yukata — from 4,300 yen a day. A convenient plan with no dry cleaning required.

【SUUTA Co., Ltd.】 SUUTA has partnered with Sanmatsu, a
long-established kimono brand founded 93 years ago, to offer 14 types of yukata for rental starting from 4,300 yen per day. Easy plan that doesn’t require cleaning – ​ Image
URL: SUUTA Co., Ltd. Press release: July 18, 2025 To members of the media SUUTA has started renting out 14 types of yukata in collaboration with Sanmatsu, a long-established kimono brand founded 93 years ago – from 4,300 yen per day. Easy plan with no cleaning required- Enjoy a special summer vacation moment casually and beautifully. Proposing a new consumer experience that allows you to easily enjoy high-quality “yukata” SUUTA Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Yosuke Imabuku) has announced that it will open a new store in Tokyo, Japan, in the area of “Sanmatsu Co., Ltd.” (Head office: Shibuya-ku, Tokyo; CEO: Saito We have partnered with SUUTA (R) and have begun offering yukata rentals on the rental platform SUUTA (R) from July 18, 2025. This service allows you to easily rent a yukata online for a day starting at 4,300 yen. It is the perfect outfit for the hot season and can be used for fireworks festivals, walking around town, summer trips, etc. As the sharing economy spreads, we propose a new option of “sharing” for the yukata, a cultural item unique to Japan. Image
URL: https://prcdn.freetls.fastly.net/release_image/158229/4/158229-4-fa3dd9c155607f4a09d614fe6047eb9c-1920×460.jpg ■A new way to enjoy yukata, realized by Sanmatsu x SUUTA As a long-established store that has been in business since 1932, Sanmatsu has been proposing “modern kimono style” with high-quality materials and sophisticated designs. SUUTA, as a rental platform aiming to popularize the “renting and lending” circular consumption model, will create a new experience value through this partnership. This partnership will create the following user value: • You can use expensive brand yukatas casually and only when necessary • No cleaning required, stress-free usage experience • Choose from a rich lineup of 14 types to suit the occasion and mood
https://prcdn.freetls.fastly.net/release_image/158229/4/158229-4-6d5fead879213f9ba91baf5c032f6f58-1920×1080.jpg Pattern: Goldfish *Left Chrysanthemum *Right
https://prcdn.freetls.fastly.net/release_image/158229/4/158229-4-1db4b1846bf48ac99ed6df80b1232b51-1920×1007.jpg Pattern: Asanoha Tsubaki, Yuubi, Hyakka, Kikyo *Left to right ■Yukata rental is recommended for these people • For those who want to wear yukata for various occasions such as summer festivals, fireworks displays, and events. • For those who want to incorporate Japanese clothing into their photo shoots, dates, and travels. • Those who want to wear a yukata but feel that purchasing and maintaining one is a hurdle ■How to use (based on SUUTA’s procedure flow) 1. Select a product from the SUUTA page 2. Specify the date of use and rental period, and confirm your order. 3. Arrive at home on specified date 4. After the event, simply return it (no cleaning required) ■We are also looking for manufacturers to exhibit our products “SUUTA” (R) is always looking for manufacturers and brands to exhibit their products. It is also possible to develop promotions that match the season or event, such as the “yukata” this time. In particular, we have received submissions from companies with the following issues and requests: • I’m interested in the rental business, but I don’t have the resources or know-how to do it myself. • Want to expand sales channels for unused inventory and outdated products • I want to promote new products and increase user contact points. • I want to link with the marketing and content measures of “SUUTA” (R) SUUTA offers effective systems and know-how, from operational support for listing to product promotion and creating customer contact points. We can flexibly accommodate small-scale test implementations, so please feel free to contact us. If you are an interested company, please contact us at the address listed below. ■About “SUUTA” (R) “SUUTA” (R) is a sharing platform that makes the act of “borrowing and lending things” more familiar and more free. A wide range of products, including furniture, home appliances, gadgets, outdoor equipment, and business supplies, can be rented safely and securely between lenders and borrowers. We aim to make the option of rental a new standard in everyday life. • Service site: https://www.suuta.com/ • Official corporate site: https://www.suuta.co.jp/ • SUUTA Magazine：https://magazine.suuta.com/ Company name SUUTA Co., Ltd. Site URL https://www.suuta.co.jp/ Establishment September 2018 President and Representative Director Yosuke Imafuku Business description Development and operation of rental platform “SUUTA” Address Roppongi Hills Mori Tower 34th floor, 6-10-1 Roppongi, Minato-ku, Tokyo Company name Mimatsu Co., Ltd. Site URL https://www.mimatsu-kimono.jp/ Foundation September 1939 President and Representative Director Saito Toru Business Contents A
comprehensive fashion company that proposes and creates high-grade, high-quality fashion in total Address 3-60-5 Sendagaya, Shibuya-ku, Tokyo O.R.D. Harajuku Building 3rd floor ■Contact for media inquiries regarding this release SUUTA Co., Ltd. Platform Division Marketing Team mail: press1@suuta.co.jp ※”SUUTA” (R) is a registered trademark of SUUTA Co., Ltd. automatically, so please do not reply.