HIGH! STANDARD A new navy color has been added to the standard pack T-shirt, a special order with America’s leading body maker, VELVA SHEEN.

【HIGH! STANDARD】A new navy color has been added to the classic pack T-shirt, a special order with America’s leading body manufacturer, VELVA SHEEN. ​
Seirin Co., Ltd. Press release: July 18, 2025 [HIGH! STANDARD] A new navy color has been added to the classic pack T, a special order with America’s leading body manufacturer, VELVA SHEEN. The special edition pack T-shirt with VELVA SHEEN is back in stock this season. Since its initial release, new colors have been added to this popular model that has become a staple.
https://prcdn.freetls.fastly.net/release_image/67072/60/67072-60-f48ca3f45a6f533738cb33a6a8e6d589-1900×820.jpg Established in 1932 in Cincinnati, Ohio, is a long-established underwear brand called VELVA SHEEN. Their quality has been highly praised for many years, and they are used in colleges, sports teams, and even the USMC (United States Marine Corps) bodywear. These special pack T-shirts by VELVA SHEEN and HIGH! STANDARD are now available again this season. In addition to the classic white, there are five colors available, including product-dyed black, light green, purple, and the new navy color added this season. Instagram
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https://prcdn.freetls.fastly.net/release_image/67072/60/67072-60-31906b96ddba5c35cec9c74d3c199e69-1080×1350.jpg The fabric is made from North Carolina cotton, which is characterized by its low oil content and dry texture. From spinning to sewing, all processes are completed in the United States, making it a genuine “Made in USA” product. By using “open-end spinning” to twist the fibers together with the power of air, we have achieved a unique look with a firm thickness and slight roughness. It has a presence even when worn alone, and the more you wear it, the more it fits your body and the more flavorful it becomes. A slightly loose box silhouette with a moderately tight neckline. The slightly longer sleeve length gives you a relaxed look. It is easy to use as an inner layer and has a highly versatile design. ■VELVA SHEEN × HIGH! STANDARD / 1PAC T-shirt ¥13,200 (tax included) Color: WHITE Size: S-XL
https://prcdn.freetls.fastly.net/release_image/67072/60/67072-60-6f36ef64ec0d912eb3b8400e51679ec0-1080×1440.jpg Check the item ▶ ​

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https://prcdn.freetls.fastly.net/release_image/67072/60/67072-60-3a1ce5712c5b9b81319fa3be56d166dc-1080×1350.jpg The four product-dyed colors are dyed on the finished T-shirt, creating subtle differences in shade and texture for each piece. The look gradually changes with repeated wearing and washing, giving it the feel of a vintage T-shirt from the 80s and 90s.
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https://prcdn.freetls.fastly.net/release_image/67072/60/67072-60-f6805be9ced1cfd444c29a8071ae4ab7-1080×1440.jpg ■VELVA SHEEN × HIGH! STANDARD / 1PAC T-shirt Pigment dye ¥13,200 (tax included) Colors: BLACK, NAVY (new color), LT GREEN, PURPLE Size: S-XL Check the item ▶ ​

https://prcdn.freetls.fastly.net/release_image/67072/60/67072-60-afa64309e922f991688f5966a0e166f1-2160×1080.jpg Also, pay attention to the packaging, which is modeled after the T-shirt packs found in American supermarkets. The “HIGH! STANDARD” logo, written in red, is based on the signboards in storefronts. The reusable ziplock packaging is practical and can be used even after opening.
https://prcdn.freetls.fastly.net/release_image/67072/60/67072-60-4fea81c2ed9078afd321496fa8c76af5-1697×736.jpg In addition, the classic VELVA SHEEN font with connected “a” and “h” used in the 1980s has been reproduced for the first time in the brand’s history on the packaging and back tag. The design is meticulous down to the last detail, symbolizing the history of both brands. A piece that breathes new value into the pack T category. A highly finished T-shirt that you can use for a long time. Release date: Now on sale Stores: HIGH! STANDARD SEILIN ONLINE SHOP BLUE BLUE KOBE BLUE BLUE KOKURA BLUE BLUE NAGOYA BLUE BLUE GIFU BLUE BLUE OSAKA BLUE BLUE SENDAI BLUE BLUE SAPPORO SEILIN ONLINE SHOP ▶ ​ Instagram ▶ ​ VELVA SHEEN VELVA SHEEN was founded in Cincinnati, Ohio in 1932. The company has expanded its lineup of T-shirts and sweatshirts, and has spread throughout the United States as a body for printing on college and various sports teams. The high quality of the products is so well-received that they have also been used as costume bodies for the United States Marine Corps. Since its founding, the company has stuck to its “MADE IN USA” philosophy, and while keeping the original sewing methods, it has reproduced the designs and fabrics of the time, conveying them as a synonym for American brands. The company offers a range of essential American casual items, including pack T-shirts with a tough, thick texture that fit the body the more you wear them. HIGH! STANDARD The store opened in 1982 after renovating a former foreign military doctor’s house built in the early Showa period. At the time, the store only sold MADE IN USA socks, but now it offers items that pursue American basics, focusing on work, military, sports, and outdoor wear. ■ ■HIGH! STANDARD HP ■HIGH! STANDARD Online Store ■Release page ■Contact information for release Inc. Seilin Company Press
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