[LIPS User Survey] When did you start using a night bra? We surveyed 624 beauty-conscious LIPS users about their night bra habits! AppBrew Inc. Press release: July 18, 2025 [LIPS User Survey] When did you start using a night bra? We surveyed 624 beauty-conscious LIPS users about their night bra habits!
https://prcdn.freetls.fastly.net/release_image/18721/227/18721-227-40f51e719219aa2904fb20c8302b0556-1518×918.jpg Introduction to this survey LIPS, a beauty platform operated by AppBrew Inc. (Headquarters: Bunkyo-ku, Tokyo; CEO: Takashi Matsuda), conducted a questionnaire survey on night bras among 624 LIPS users. Nearly 80% have used it! Over 80% are in their 20s or older Image
URL: https://prcdn.freetls.fastly.net/release_image/18721/227/18721-227-8ad54ed734a4ddda70cf7a089e2adc29-1518×1438.jpg 65% of respondents are currently using it, 14% have used it in the past, and 21% have never used it. By age group, the usage rate for teenagers was low at 39%, while it was high for those in their 30s at 76%, a large difference of 37 points between the two. Due to changes in body shape and increased awareness of breast care, there has also been a change in the trend of using night bras. Most people start wearing them in their early 20s
https://prcdn.freetls.fastly.net/release_image/18721/227/18721-227-fa4af23a6bce556ed3c4eae0750a3bfc-1518×1497.jpg The most common age to start wearing a night bra is in the “early 20s” at 28%, followed by the “late 20s” and “teens” at 21% each. Meanwhile, the figures for those in their early 30s and older are below 12%, showing that many people start wearing night bras early in their 20s. This suggests that the 20s are the peak generation for people to start wearing night bras. It also suggests that getting into the habit of wearing one at a young age may lead to long-term use later on. The two biggest factors that influence continued use are fit and ease of use
https://prcdn.freetls.fastly.net/release_image/18721/227/18721-227-62be48e942932938e2e2e5f425c9799d-1518×1370.jpg The following opinions were expressed by many people who do not use a night bra or have stopped using one. • I don’t like tightness, it feels too tight • I got tired of it and stopped • I can’t find a size that fits me Whether you can find a product that suits you and how easily you can make it a habit seem to be important points in establishing the use of night bras. The majority of people use it every night
https://prcdn.freetls.fastly.net/release_image/18721/227/18721-227-daa1d0676fa08dec7798bc2bcf215f36-1518×1438.jpg As for how often they wear a night bra, 74% of those who currently use one wear one “every night,” while the rest only wear one “3-4 times a week” (10%) or “1-2 times a week” (7%). Overall, about 70% of people, regardless of age, made it a habit to wear them every night. As described below, it has been shown that continued daily use is important to maintain the shape of the breasts. Maintaining the shape of the breasts is a major motivation for use! Teens and twenties also use it for breast enhancement purposes.
https://prcdn.freetls.fastly.net/release_image/18721/227/18721-227-2ca640227536d2a6afee38a438cf5e42-1518×1438.jpg The most common reason for wearing bras was “to maintain the shape of the breasts” at 74%, followed by “to seek comfort while sleeping” (42%) and “to prevent movement and pain” (33%). While maintaining the shape is the most important need, comfort and pain prevention are also important factors in continuing to use. In addition, the percentage of people who said they wanted to “develop and increase their bust size” was 35% for teenagers and 38% for those in their 20s, which is higher than the overall number. When choosing a product, size and fit are important points
https://prcdn.freetls.fastly.net/release_image/18721/227/18721-227-7e8dfc34958ba20b517f564dee0a1677-1518×1438.jpg When choosing a night bra, the most important thing is “size and fit” at 27%, followed by “support (hold)” at 19% and “material and texture” at 18%. Fit to the bust and comfort are the two main factors, so the balance between functionality and comfort is an important key factor when selecting a bra. Information is mainly collected from review sites and SNS
https://prcdn.freetls.fastly.net/release_image/18721/227/18721-227-8f03bb8d99157c086f10ff1cd21c162a-1518×1497.jpg When it comes to gathering information before purchasing, 53% of respondents said they went to “review sites” and 51% said they “used word-of-mouth and reviews on social media (Instagram, TikTok, etc.),” suggesting that online information gathering is the main way to gather information. In particular, it appears that people are making purchasing decisions based on the opinions of actual users, especially regarding fit and whether the product can maintain the shape of their breasts, which is the purpose of the product. There have also been complaints about the shape loss and difficulty in putting on and taking off. Products that can be used comfortably every night are required
https://prcdn.freetls.fastly.net/release_image/18721/227/18721-227-c1df0310edae7afac6a1241aed6087af-1518×1641.jpg The most common complaint about night bras was that they “lose their shape after washing,” at 38%, followed by “it’s a pain to put on and take off,” at 32%. As they are items used every night, there are many opportunities to wash and take them on and off, and it seems that many people are dissatisfied with this point. Also, by age group, 30% of those in their 40s and older are concerned about irregularities in their bustline, 13 points higher than the 17% of those in their 20s, showing how sensitive they are to deformations in shape. Overall Summary This survey showed that about 80% of people have used a night bra, and of those, more than 70% wear one every night. The most common reason for wearing bras is to “keep the shape of the bust,” and when selecting bras, “size” and “fit” are important. Users tend to want both functionality and comfort. Information is mainly collected from online word-of-mouth, such as review sites and SNS. Those who have worn bras have cited “feeling of tightness” and “the hassle of putting them on and taking them off” as issues. Also, since many people start wearing bras in their early 20s, it is important to approach younger generations. If you are having trouble choosing a night bra, please also take a look at LIPS’s “Recommended Popular Night Bra Rankings”. https://lipscosme.com/rankings/386 Survey results details Survey method: Questionnaire survey Survey period: Wednesday, June 18, 2025 to Sunday, June 22, 2025 Survey subjects: LIPS users Number of subjects: 624 Request for citation If you wish to reproduce or use this survey, analysis, or ranking, please include the following attribution as the source and a link to the source
(https://lipscosme.com/rankings/386). (e.g. “Survey by ‘LIPS'”, “Survey by ‘LIPS'”, etc.) About LIPS The service was launched in January 2017, and in 2021 it recorded the “No. 1 number of downloads of cosmetics and makeup review search apps” (Source: App Annie Japan iOS & Android, total: January to December 2021). In October 2022, the logo was redesigned to embody the concept of “Be yourself, more freely.” It is a platform where people of all genders and generations can freely pursue their own “happiness” and “desired appearance” through makeup and beauty. In addition, in February 2025, it will exceed a cumulative total of 13 million downloads (※ According to our research / Survey period: January 2017 to February 2025, Survey target: Total number of downloads from App store and Google Play). We provide various functions and content such as product reviews and communication between users on makeup and skincare, popularity rankings, new product information, and gift campaigns for free. Company Profile Company name: AppBrew Inc. Location: 4F, Tosetsu Hongo Building, 1-11-6 Hongo, Bunkyo-ku, Tokyo President and CEO: Takashi Matsuda Business: Planning, development, and operation of beauty platform app “LIPS” LIPS (iOS/Android):
https://lipsapp.onelink.me/dKgM/rbjqu2xv LIPS (WEB):
https://lipscosme.com/ Contact information AppBrew Co., Ltd. PR representative TEL: 03-3868-3329 FAX: 03‐3868‐2366 Email:pr@appbrew.io

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