Triumph International Japan Co., Ltd. Your unwanted items can become someone else’s strength. Bra recycling campaign underway

[Triumph International Japan Co., Ltd.] Your “unwanted items” can become someone else’s “power.” Bra Recycling Campaign ​
Triumph International Japan Co., Ltd. Press release: July 18, 2025 To members of the press Your “unwanted” items can become someone else’s “power.” Bra recycling campaign Starting August 20th at 441 stores nationwide and online ~ Recycle unwanted bras and support Pink Ribbon activities ~
https://prcdn.freetls.fastly.net/release_image/40640/570/40640-570-b1f2a090bee57c57c324f5cbe89667af-847×450.png Triumph International Japan Co., Ltd. (Headquarters: 5-6-4 Tsukiji, Chuo-ku, Tokyo; President and CEO: Andrew Bubala), which operates the three brands “Triumph”, “Amostyle by Triumph” and “Sloggi”, will be holding a “Bra Recycling Campaign” at participating stores nationwide and the official online store from Wednesday, August 20, 2025 to Friday, October 31, 2025. (Special site:
https://jp.triumph.com/brand/amostyle/amo-pickup/bra-recycle.html) In this campaign, we collect unwanted bras regardless of the manufacturer and recycle them in partnership with “BRING(TM)”. In addition, depending on the amount collected, we will donate [10 yen per piece (150 yen per kg)] to the Japan Cancer Association’s “Smile Fund”. This initiative contributes to solving social issues while listening to women’s voices that “it is difficult to throw away”. 【Background】Bras that are difficult to dispose of: Recycling measures to bridge the gap Unwanted bras are an item that many people worry about when disposing of them, with comments such as “I don’t know what kind of garbage to put them in,” “It’s a hassle to separate the metal parts,” and “If I throw them away as is, they’ll be see-through.” Triumph International Japan Co., Ltd. is working to address these issues facing consumers by utilizing its nationwide sales network to collect and recycle unwanted bras. In addition, many people continue to wear their bras for many years without realizing that their size has changed, so this campaign can also be used as an opportunity to encourage people to make appropriate purchases and review their fitting (fitting services are also available at some stores). [Implementation overview] • Period: Wednesday, August 20, 2025 to Friday, October 31, 2025 • Target channels: 441 department stores, chain stores, outlets, and directly managed stores (Triumph Shop/AMOSTYLE) nationwide official online store • How to collect: Please bag your unwanted bras yourself and hand them over to the store staff (if Triumph sales staff is not present, we cannot assist you) For online store: If you purchase from the online store, we will provide a special collection bag for those who request it, so please post it by the deadline. • Recycling method: Recycled in various ways at BRING(TM) affiliated factories. • Donation: 10 yen per sheet collected (150 yen per kg) will be donated to the Japan Cancer Society’s “Smile Fund.” About the Japan Cancer Society and the Pink Ribbon Campaign The Japan Cancer Society is a public interest incorporated foundation established in 1958, and is active in promoting cancer prevention and screening, supporting cancer patients and their families, and spreading correct knowledge. It promotes cancer screening by deploying screening vehicles nationwide, raises awareness of smoking cessation and lifestyle improvement, and provides free cancer consultations and employment support. In addition, it promotes the creation of an environment in which the entire society can fight against cancer through the Pink Ribbon Campaign and charity events.
https://prcdn.freetls.fastly.net/release_image/40640/570/40640-570-d7bf6e376756a8c9c42efa54111172d1-138×185.png The Pink Ribbon Campaign is an awareness-raising activity to spread awareness of the importance of early detection and appropriate treatment of breast cancer. The aim of this campaign is to spread correct knowledge about breast cancer and encourage people to undergo screening, and it is being widely implemented around the world. In Japan, the Japan Cancer Society is promoting efforts to confront breast cancer throughout society through the distribution of educational booklets and pamphlets and the holding of educational events. Pink ribbon activities are spreading “breast awareness” and correct knowledge about breast cancer to many people. Check when to change your bra at home We often hear people say, “I don’t know when to buy a new bra,” but if you feel that the fit has changed, it’s time to buy a new one. According to interviews with Triumph/AMOSTYLE staff nationwide, about 50% of people who haven’t had a fitting for over a year have changed their size. There is also data that shows that about 90% of people change their size after a fitting… First, check the bras you have at home. ・Even if I fasten the hook at the very back, it still slides up… ・Even if I adjust the shoulder straps, they still fall down… ・There was no floating before, but now there is a gap in the cup… If you are experiencing these symptoms, why not take advantage of this campaign and buy a new bra? Book a fitting at a Triumph store here:
https://jp.triumph.com/brand/triumph/tr-about/tr-fitting.html Book a fitting at an AMOSTYLE store here:
https://triumph-fitting-chokuei.resv.jp/reserve/calendar.php automatically, so please do not reply.