“Underwear can make such a difference” is an experience you can experience in Tokyo! The HEAVEN Japan pop-up shop will be held at Ikebukuro PARCO from July 19th to July 27th, where you can see, try on, and purchase the underwear that’s perfect for yo

“Underwear can make all the difference” – Experience it in Tokyo! The HEAVEN Japan pop-up shop will be held at Ikebukuro PARCO from July 19th to July 27th, where you can see, try on, and purchase the underwear that’s perfect for you. ​
HEAVENJapan Co., Ltd. Press release: July 18, 2025 To media
representatives Experience in Tokyo how underwear can make such a difference! The HEAVEN Japan pop-up shop will be held at Ikebukuro PARCO from July 19th to July 27th, where you can see, try on, and purchase underwear that is perfect for you. A POPUP shop will be held at Ikebukuro PARCO with the desire to increase the number of people who can get closer to their ideal body shape with the perfect underwear. You can experience a fitting where you can casually try on underwear that suits you while receiving professional advice. HEAVEN Co., Ltd. develops and sells “Proper Underwear(R)” that is tailored to the mind and body of each and every woman. Japan (Headquarters: Kawachinagano City, Osaka Prefecture, CEO: Takashi Matsuda) will be holding a pop-up shop at Ikebukuro PARCO from July 19th (Sat) to July 27th (Sun) where you can experience fitting the right underwear.
https://prcdn.freetls.fastly.net/release_image/32203/346/32203-346-a68048499a36fc72065e926029506f13-1080×1080.jpg HEAVEN Japan Pop-up Shop According to our survey, about 80% of women are wearing the wrong bra size. One of the reasons for this is that they find it difficult to ask their mothers or friends for advice, reach puberty without having the opportunity to learn about underwear, and choose a bra “somehow,” and their knowledge is not updated. Heaven Japan designs and develops products in-house to provide underwear that meets each woman’s concerns, ideals, body shape and texture. We also offer online services where you can receive advice from underwear professionals, and free exchange and return services.
https://prcdn.freetls.fastly.net/release_image/32203/346/32203-346-609fe6e0612b22b9d3b128ca2c6698b3-1800×1350.png We offer services where you can get advice from underwear
professionals and services where you can exchange and return items for free At “HEAVEN Japan Fitting Experience Salon,” which has two stores in Tokyo and Osaka, we provide counseling for each customer and suggest the perfect underwear for each person.
https://prcdn.freetls.fastly.net/release_image/32203/346/32203-346-26c3fb5d30c4e58bf3e3dddb57bff159-1950×1292.png HEAVEN Japan, which operates two stores in Tokyo and Osaka, “Try-on Salon” We hold pop-up shops every month all over the country with the desire to create a place where more people can actually consult with a professional and experience the changes in comfort and shape of the underwear, and to increase the number of people who can wear underwear that fits them perfectly. See, try and buy with advice from lingerie experts! At this pop-up shop, we have popular products such as “Bustierina” and “Shin Fujiko Chest Bra”, as well as the flagship product “Original Armpit Fat Catcher”, which has sold over 800,000 units in total. The pop-up shop offers 66 sizes from B65 to M90, so you can experience the effects of the product that is perfect for your concerns and body type.
https://prcdn.freetls.fastly.net/release_image/32203/346/32203-346-1788935ebbc589126fe10dbfcb337e1d-989×629.png Available in 66 sizes from B65 to M90 A full lineup of bras that are indispensable for this season The popular non-lace version of the “Original Armpit Fat Catcher” is now available. Since it does not use lace, it is less noticeable even in the season when you wear light clothes, and you can enjoy fashion to the fullest. In addition, the “SELFIT BRA” has no padding, the bra itself is thin and light, and has excellent breathability, making it perfect for the coming season when you sweat a lot. We also have a wide variety of refreshing colors that you will want to wear in the summer.
https://prcdn.freetls.fastly.net/release_image/32203/346/32203-346-876b1dd961f5cca2f0bc4dd9b05d50c1-736×392.jpg Left: Original Armpit Fat Catcher Non-Lace Right: SELFIT BRA An exhibition of new products for Fall/Winter 2025 will also be held at the same time! At this pop-up shop, HEAVEN Japan will also be holding an exhibition of new products for Fall/Winter 2025. We will distribute the 2025 Fall/Winter catalogue to visitors in advance. For Fall/Winter 2025, we will be expanding the sizes of some products and also planning to introduce new lineups.
https://prcdn.freetls.fastly.net/release_image/32203/346/32203-346-0723749b4f042d29f0b3e7236bd3ec8c-2022×1400.jpg If you bring in any unused bras, you can take part in the “Stedoki!” gacha, where you can win prizes. If you bring in unused bras that are difficult to throw away for reasons such as “not knowing when to throw them away” or “feeling anxious about others seeing them,” you can play a gacha to win fortunes and prizes at the pop-up for HEAVEN Japan’s original bra collection campaign “Ste Doki!”. Please bring your unwanted underwear to the pop-up. *For details on the “Ste Doki!” campaign, such as rules for bringing them, please see the URL below. https://shop.heaven-jp.co.jp/pages/sutedoki_online
https://prcdn.freetls.fastly.net/release_image/32203/346/32203-346-5c5d693a904401d0be70d1fbb6c69c69-1000×717.png If you bring in your unused bras, you can enter a gacha machine to win a fortune and prizes A disaster prevention corner has been set up to provide information on underwear for emergencies A customer survey revealed that few people have underwear in their disaster preparedness bags. The company has been conducting awareness-raising activities through its website and social media since 2022. At this year’s “Disaster Preparedness Underwear Corner,” in addition to presenting the survey results on panels, a corner will be set up where visitors can experience washing methods that will be useful in the event of an evacuation, and the importance of having underwear in a disaster preparedness bag will be conveyed to visitors. We will also be exhibiting a set of disaster prevention underwear that will be released in August.
https://prcdn.freetls.fastly.net/release_image/32203/346/32203-346-0220abffd20ff7ae00a48630c6306944-1024×768.jpg Just drop in without making a reservation and get fitted! At this pop-up shop, you can get advice from a professional advisor from HEAVEN Japan on the perfect product and size. The time limit is 15 to 20 minutes, so you can try on items casually between shopping. *Numbered tickets will be distributed when it is crowded. Image
URL: https://prcdn.freetls.fastly.net/release_image/32203/346/32203-346-b0a7cf0f94c88cf511a23698e4abf44f-693×445.png HEAVEN Japan’s professional advisors will advise you on the perfect product and size We want to continue to support the mind and body of each individual through our “Proper Underwear(R)” that is tailored to women’s lifestyles. Event Overview Date: July 19th (Sat) – 27th (Sun) 2025 Location: Ikebukuro PARCO, 2nd basement floor (in front of JINS) 1-28-2 Minami-Ikebukuro, Toshima-ku, Tokyo 171-8557 Business hours: 11:00 am – 9:00 pm *Last day, last admission at 7:00 pm, closing at 8:00 pm Pop-up shop details: https://shop.heaven-jp.co.jp/pages/popup HEAVEN Japan Try-on salon https://shop.heaven-jp.co.jp/pages/salon HEAVEN Japan Online Shop https://shop.heaven-jp.co.jp/ HEAVEN Japan Co., Ltd. (Corporate Site) https://heaven-jp.co.jp/ automatically, so please do not reply.