Mash Holdings Co., Ltd. prince|emmi First custom collection with tennis equipment manufacturer “prince” released

【Mash Holdings Co., Ltd.】 【prince|emmi】First special collection with tennis equipment manufacturer “prince” released ＜Online pre-order starts on Thursday, July 17th at 12:00＞ ​
Mash Holdings Co., Ltd. Press release: July 18, 2025 [prince|emmi] First special collection with tennis equipment manufacturer “prince” released A total of 11 styles are available that incorporate elements of this season’s trend “TRAD×SPORTS” The women’s brand “emmi”, operated by Mash Style Lab Co., Ltd. (Chiyoda-ku, Tokyo / President and CEO Hiroyuki Kondo), which handles daily wear and wellness & training wear, will release a special collection with “prince”, a long-established American tennis equipment manufacturer. Advance reservations will begin at 12:00 (noon) on Thursday, July 17, 2025 at the official online store and EC department store “USAGI ONLINE”. Sales will begin at emmi directly managed stores nationwide on Thursday, July 24, 2025. (emmi official homepage: http://emmi.jp/ )
https://prcdn.freetls.fastly.net/release_image/18505/3484/18505-3484-3d093a5f2bd4fceccbe80703eded92ba-2100×1260.jpg A lineup of 11 styles that incorporate elements of traditional sports, which is a trend this season. Although the items are made of sporty materials, they all feature a feminine design. The prince logo adds a playful touch to the details, such as the reflective print, a printing technique that uses the effect of reflecting light, and the
embroidered patches. LOOK
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https://prcdn.freetls.fastly.net/release_image/18505/3484/18505-3484-b5c4ae682f29faec5326598a9f3267d3-2160×2700.jpg [prince|emmi] Compact ringer T price：7,920yen color：CRM, BLK size：F function：machine washable A Ringer T-shirt with an attractive color scheme reminiscent of vintage T-shirts. The length, sleeve length, width and shoulder width are set for a compact, feminine fit. This is a recommended item to wear as an inner layer or on its own. [prince|emmi] Nylon drawstring shirt price：17,600yen color：IVR, BRW, NVY (※ONLINE limited color) size：F function：machine washable / water repellent This big size drawstring shirt has a prince patch on the chest. The silhouette is designed to be worn lightly like a jacket. You can wear it more like a jacket by tightening the drawstring at the hem. [prince|emmi] Nylon shorts price：14,300yen Color: IVR, BRW, NVY (*ONLINE limited color) size：F function: machine washable / water repellent Shorts accented with the Prince logo on the waist belt. We paid particular attention to the moderate length and size around the hem to create shorts that are easy to wear even for adults.
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https://prcdn.freetls.fastly.net/release_image/18505/3484/18505-3484-f45481ef0fa3885d6b12f3626ea40fe9-2160×2700.jpg [prince|emmi] Graphic T-shirt price：7,920yen color：WHT, GRN size：F Function: Machine washable Made of 100% cotton that feels good on the skin. On the back is Prince’s philosophy and a tennis racket motif. We created a graphic using the emmi brand logo and printed it all over. [prince|emmi] Nylon shorts price：14,300yen color：IVR, BRW, NVY (※ONLINE limited color) size：F function：machine washable / water repellent
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https://prcdn.freetls.fastly.net/release_image/18505/3484/18505-3484-f7d27860af163fa2dabab7caf81d5b6b-2160×2700.jpg [prince|emmi] Nylon balloon skirt price：15,400yen color：WHT, BRW, NVY (※ONLINE limited color) size：F function：machine washable / water repellent A mini balloon skirt with a soft and voluminous look is decorated with a prince patch. The waist has a double name string on the inside, making it a piece that is full of a sense of collaboration. You can enjoy emmi’s unique coordination as both a skirt and a bustier. [prince|emmi] Pile easy pants price：12,100yen color：IVR, BRW, BLK size：F function：machine washable Easy pants with an all-elastic waist for a stress-free fit. The thick, relaxed silhouette gives it a relaxed feel without being too casual. [prince|emmi] Nylon mesh cap price：7,480yen color：WHT, NVY size：F
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https://prcdn.freetls.fastly.net/release_image/18505/3484/18505-3484-089d3bcc463f10e787653985106f5e75-2160×2700.jpg [prince|emmi] Pile polo tops price：9,900yen color：IVR, BLK size：F function：machine washable A polo top with a moderately rough oversized silhouette and a sophisticated look. Enjoy changing the look by opening and closing the front zipper. [prince|emmi] Pile easy pants price：12,100yen color：IVR, BRW, BLK size：F Function: Machine washable
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https://prcdn.freetls.fastly.net/release_image/18505/3484/18505-3484-c9a3739eb00d32b6acc116e02c6c0e09-2160×2700.jpg [prince|emmi] Nylon balloon skirt price：15,400yen color：WHT, BRW, NVY (※ONLINE limited color) Size：F Function：Machine washable / Water repellent Can also be worn as a layered item. Adds an accent to your outfit. 【prince|emmi】Pile camisole dress price：15,400yen color：BRW, BLK size: 0 / 1 function：machine washable A camisole dress with a catchy impression with the embroidered prince logo on the chest. The straight I-line silhouette makes you look neat and beautiful. The stretchy pile fabric makes it easy to put on and take off, making it a stress-free piece to wear.
https://prcdn.freetls.fastly.net/release_image/18505/3484/18505-3484-5cd33a791cd004fd8b41038c0bdb33e1-2160×2700.jpg [prince|emmi] Big Shushu price：2,200yen color：GRN, BRW, BLK size：F A big scrunchie that can be worn as a hair accessory or a bracelet, with a striking presence. Available in three colors: playful BRW and BLK borders and deep GRN.
https://prcdn.freetls.fastly.net/release_image/18505/3484/18505-3484-ae1c270d91db78352436fb9f55adfd16-2160×2700.jpg [prince|emmi] Nylon mesh cap price：7,480yen color：WHT, NVY size：F 【prince|emmi】Pile big tote bag price：7,480yen color：BRW, BLK size：F Function: Hand washable A tote bag that adds a playful touch to your outfit just by carrying it. It can easily store A4 size documents and can be used as both a main or secondary item. You can also enjoy changing the silhouette by pulling the strings on the side.
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https://prcdn.freetls.fastly.net/release_image/18505/3484/18505-3484-3a7b977f17a7abea266592db203f1a70-2160×2700.jpg Sales ＜Pre-order＞ Pre-order start date: Thursday, July 17, 2025, 12:00 (noon) Pre-order starts ・emmi official online store ( https://emmi.jp/ ) ・USAGI ONLINE ( https://usagi-online.com/brand/emmi/ ) ＜General release＞ Release date: Thursday, July 24, 2025 ・ emmi nationwide directly managed stores ( https://emmi.jp/Page/shoplist.aspx ) prince Prince is an American brand that was born in the academic city of Princeton, New Jersey, USA, and manufactures tennis equipment, mainly rackets. It developed the world’s first oversized racket,
revolutionizing the tennis world. It is widely supported by beginners to professional players, and boasts high recognition around the world. It continues to support the tennis industry today with the philosophy of “maximizing the player’s potential.” emmi(エミ) Based on the concept of clear mode, we offer basic and sophisticated adult daily wear and relaxed wellness and training wear that incorporates fashion trends. We propose styling that suits diversifying lifestyles by combining sneakers, which have become an indispensable part of the feet of active women.
https://prcdn.freetls.fastly.net/release_image/18505/3484/18505-3484-4e05e3a03332d4d534e31b2f18bfcdb8-750×960.jpg [emmi Official Online Store] http://emmi.jp/ 【emmi Official Instagram】 @emmi.jp https://www.instagram.com/emmi.jp/ 【emmi Official X】 https://x.com/sneakersbyemmi?s=21 *This email was sent automatically, so please do not reply.