Première Vision Japan Co., Ltd. Universal Music to exhibit for the first time at TRANOÏ TOKYO – What is U/MU SIC, delivering music through fashion?

[Première Vision Japan Co., Ltd.] Universal Music’s first exhibit at TRANOÏ TOKYO – What is U/MUSIC, delivering music through fashion? ​
Premier Vision Japan Co., Ltd. Press release: July 18, 2025 Universal Music’s first exhibit at TRANOÏ TOKYO – What is U/MUSIC, the brand that brings music to fashion? A mixed culture experience that goes beyond the boundaries of fashion week
https://prcdn.freetls.fastly.net/release_image/163814/1/163814-1-de6ebb788daae1a8baa39620262417da-1952×2700.jpg TRANOÏ TOKYO will be held for the third time on September 3rd and 4th, 2025. It has been a fashion trade show that has gathered over 170 fashion, accessory, and lifestyle brands, and for the first time, Universal Music’s fashion line “U/MUSIC” has been decided to exhibit.
https://prcdn.freetls.fastly.net/release_image/163814/1/163814-1-99f371cb1f641477dc04dcfae33defc4-3900×2600.jpg About U/MUSIC: A fashion project launched in 2024 by Universal Music LLC with the desire to “deliver artists’ music and creative expression to more people.” The company has developed a line called “U/MUSIC” that expresses the worldview and spirituality of music artists in the form of fashion. Items using graphics of artists who are popular across time and genres, such as THE ROLLING STONES, SEX PISTOLS, and BILLIE EILISH, are available. Product production is handled by BRAVADO, the official merchandising company for the Universal Music Group.
https://prcdn.freetls.fastly.net/release_image/163814/1/163814-1-233012a76c209c245ad04d015c1d413e-2016×1512.jpg In addition to the U/MUSIC apparel exhibit, TRANOÏ TOKYO will also feature an experiential lounge created from Universal Music’s unique perspective. The lounge will feature Dolby Atmos, an innovative audio technology developed by Dolby. Sound will spread three-dimensionally from all directions, including the ceiling and walls, creating an immersive feeling as if you are surrounded by sound. Utilizing the know-how and technology cultivated by one of the world’s largest music companies, we will bring a new mixture experience to TRANOÏ TOKYO. Please come and experience this special experience at the venue. Those who wish to attend can pre-register here. TRANOÏ TOKYO SS26 EDITION Date: Wednesday, September 3, 2025 – Thursday, September 4, 2025 10:00 – 19:00 Venue: National Yoyogi Stadium (First Gymnasium) 2-1-1 Jinnan, Shibuya-ku, Tokyo
https://prcdn.freetls.fastly.net/release_image/163814/1/163814-1-937e4c300484dad82a6948769ab5a97f-1688×1130.png About TRANOÏ TOKYO A joint exhibition launched in 2024 by Paris TRANOÏ in Japan, the oldest fashion center in Asia. With the goal of becoming the axis of the Asian market and building its future, it brings together talented brands from Japan and other countries around the world. It will be a place where Asian brands can take their first step into Europe and the United States, and at the same time, it will be an important platform for Western brands and function as a starting point for entering the Asian market. We have aimed to be a valuable place from each perspective, as a first step for Asian brands to enter the West, and as an entrance to the Asian market for Western brands. This is the third time the event has been held, and the venue will be moved to the National Yoyogi Stadium First Gymnasium to expand the scale even further. Approximately 250 brands will be exhibiting.
Participants have been confirmed from about 30 countries, including Japan, Europe, Asia, the Middle East, and South America, and crafts and cultures from countries with different cultures and backgrounds, such as Turkey, Colombia, and Saudi Arabia, will be gathered together. In addition, in collaboration with “RAKUTEN FASHION WEEK TOKYO,” it is positioned as an opportunity to expand the fashion transmission power of the city of Tokyo from an international perspective. *This email was sent automatically, so please do not reply.