WEGO Co., Ltd. With the 2025 House of Councillors election just around the corner! Large-scale survey on “political awareness” conducted

【WEGO Co., Ltd.】The House of Councillors election in summer 2025 is just around the corner! Large-scale survey on “political awareness” conducted ​
Wego Co., Ltd. Press release: July 18, 2025 Attention Media The House of Councillors election in summer 2025 is just around the corner! Large-scale survey on “political awareness” conducted Reasons for not voting revealed from the real voices of 1,000 young people Image
URL: https://prcdn.freetls.fastly.net/release_image/57274/124/57274-124-c02b3a519e686945b251d0196cab3ff2-1600×900.png WE LABO [People, Things, Objects, Events] Laboratory, operated by WEGO Inc. (Headquarters: Shibaura, Minato-ku, Tokyo, CEO: Kyosuke Sonoda), focuses on so-called “neighborhoods” that specialize in hobbies and tastes, and while managing SNS communities for each neighborhood created by Gen Z, it investigates interests and consumption trends, and engages in planning, service and product development. With the House of Councillors election just around the corner, we conducted a large-scale survey on “political awareness” among followers of the SNS community run by WE LABO and WEGO staff at approximately 180 stores nationwide. ■ Survey overview 【Survey method】Internet-based survey [Implementation period] 2025.7.10-2025.7.15 [Survey subjects] Students and working adults in their teens to 40s nationwide [Number of respondents] 1,186 people (10s to 20s: 1,113 people, 30s and above: 73 people / Number of voters: 729 people, Number of non-voters: 457 people) [Occupation breakdown]
https://prcdn.freetls.fastly.net/release_image/57274/124/57274-124-bde5776b226e098644a06ca04d8b6ecf-441×159.png *In this article, “young people” refers to respondents from junior high school students to those in their 20s. *The percentages (%) stated in the text have been rounded down to the nearest whole number. ■Questionnaire items • Did you know about the upcoming House of Councillors election? • Are you planning to vote in this House of Councillors election? →If you chose “I want to go, but I’m unsure, I don’t know what to do,” please tell us why. • When deciding whether to vote or not, what has the greatest influence? • What image comes to mind when you hear the word politics? • Are there any questions or concerns you have about the “election”? • How often do you talk about politics? (Family, friends, social media, etc.) • What made you become interested in politics? • What content or media do you think will make you “more interested” in politics? • [Free response] Please tell us what you think about politics right now In a large-scale survey titled “Are you interested in politics?”, more than 1,000 young people across the country responded to the somewhat challenging topic of politics and elections in just three days, highlighting the fact that they are interested. In the run-up to the House of Councillors election in the summer of 2025, where are young people looking at politics? While many young people are aware of the existence of elections, the reality is that they do not fully understand their content or process. This leads to a picture of young people who say, “I want to vote, but a lack of information and concerns about understanding the system make me hesitate to take action.” 【Awareness of the House of Councillors Election】
https://prcdn.freetls.fastly.net/release_image/57274/124/57274-124-306f33274ca9c255364b2133c0ae2820-441×289.png 【Planning to vote】
https://prcdn.freetls.fastly.net/release_image/57274/124/57274-124-1c7ab7504003055a4ddda5d8c63cd822-601×375.png [Reasons for being hesitant about voting]
https://prcdn.freetls.fastly.net/release_image/57274/124/57274-124-fb17e6a2752f95f39f2d6513eac4046e-335×228.png 【Concerns and uncertainties regarding the election】
https://prcdn.freetls.fastly.net/release_image/57274/124/57274-124-210fa9008d3a7025bfb02458223f94ae-360×219.png “I’m interested, but I can’t take action” “I have information, but it doesn’t reach me” From this survey (1,186 people from junior high school students to working adults), we believe you will feel that there are common issues not only in politics, but in all information dissemination aimed at young people. For a detailed explanation of the results of this survey, please visit WEGO note ( WE LABO is able to visualize young people’s interests, concerns, and principles of behavior at a high density by quickly collecting and analyzing the real voices of young people. We provide various solutions through real-time awareness surveys of young people and empathetic story design.
https://prcdn.freetls.fastly.net/release_image/57274/124/57274-124-9e4dbe94bcc37566b38b4a76ea5ccb73-2258×1799.jpg W.E. LABO [People, Events, Things, Events] Research Institute In order to embody WEGO’s corporate slogan “YOUR FAN (Being a fan of each and every customer)”, this is an organization that works to develop and operate communities specialized in various cultures as a “Youth Support Youth Culture Promotion Project”. The total number of followers of the hobby-specific SNS that it currently operates exceeds 570,000, and when the community with staff from approximately 180 stores nationwide is included, it becomes the largest community organization in the country. It faces the sensibilities that only the people involved can understand, and provides and proposes activities and services that lead to “discovery”, “empathy” and “sharing”. □Services that WE LABO can provide and propose Surveying people using data obtained from the community, communicating events, developing things, creating events, etc. ▻Marketing research and strategy ▻Product development, research, and support ▻PR work and media functions ▻Production planning ▻Event planning and management Official site: Instagram:https://www.instagram.com/welabo_official TikTok ：https://www.tiktok.com/@welabo_official

https://prcdn.freetls.fastly.net/release_image/57274/124/57274-124-09670a754375d0e86a0a9d20f828775c-2194×818.jpg WEGO Co., Ltd. We operate approximately 180 lifestyle culture stores nationwide under the name WEGO. With the corporate slogan “YOUR FAN,” we have gained tremendous support from young people for our product development and in-store events covering a wide range of topics from fashion, culture, and lifestyle, as well as our curation of street culture and various neighborhoods, and project support. In addition to WEGO, we also operate a number of brands that employ artists as producers and directors from a variety of perspectives. Corporate Site :https://wego.jp Official Instagram：＠wego_official Official X ：@WEGO_press Official TikTok ：＠wego_official automatically, so please do not reply.