【TSI Holdings Co., Ltd.】 New line “NAVYNAVY” debuts from NATURAL BEAUTY BASIC, created in collaboration with AI agents to improve the “life performance” of busy modern women
TSI Holdings Co., Ltd. Press release: July 22, 2025 NATURAL BEAUTY BASIC debuts new line “NAVYNAVY” in collaboration with AI agents to improve the “life performance” of busy modern women.
https://prcdn.freetls.fastly.net/release_image/9786/1121/9786-1121-49044f83a1709fb2a7aef4baf7289c8c-1024×768.jpg TSI Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Takeshi Shimoji) will launch a new brand line, “NAVYNAVY,” from the
Fall/Winter 2025 season under NATURAL BEAUTY BASIC, with the mission of improving “life performance” by maximizing efficiency and results in all aspects of life, including work, family, hobbies, and health. This new line will fully introduce AI agents from product planning to customer analysis, and will take on the challenge of new manufacturing that responds accurately and quickly to diversifying needs. (※). *(Commercial application 2025-1734)
https://prcdn.freetls.fastly.net/release_image/9786/1121/9786-1121-0d8255550e35951b38814875677da89e-3900×2600.jpg Brand concept “My everyday brand, unpretentious” The synergistic effect of “love” x “love” fills every day with love. We have incorporated three values into our clothes to be close to women’s daily lives. ■Exhilaration The excitement of design lifts your spirits just by wearing what you love. ■Time saving (typography) No more time spent worrying about coordinating your outfit, just throw it on and you’re ready to go. ■High functionality Smart functions that make every everyday scene comfortable. Background of the birth of “NAVYNAVY” “Work, housework, childcare… I’m always pressed for time, and I tend to put my own needs on the back burner.” This is a real concern faced by many women today. The origin of NAVYNAVY was born from a strong desire to improve the “life performance” of such busy days through the power of fashion. Brand thoughts The color navy is a symbol of trust, sophistication, and versatility. It is true to yourself in any situation, unpretentious, yet powerful. We at NAVYNAVY hope to be a “best ally” for all women, accompanying them in their daily lives. We hope that this clothing will cheer you on.
Collaboration with 21 AI agents We have introduced 21 original AI agents to every process of brand management, from product planning to promotion strategies and customer analysis. AI agents with specialized roles such as “brand director,” “strategic PR,” and “designer” will join the team to accurately grasp fast-changing trends and
diversifying needs, and deliver “products that are truly needed” that are tailored to each individual customer.
https://prcdn.freetls.fastly.net/release_image/9786/1121/9786-1121-a1171264af30d2096ca8a5decd402c69-1800×2700.jpg ■Price range Jacket: ¥18,000 – ¥26,000 Shirt: ¥10,000 – ¥16,000 Dresses/combinations: ¥15,000-¥20,000 Tops: ¥8,000-¥15,000 Pants: ¥12,000-¥16,000 Future product sales (Planned) August 15th (Friday): Pre-orders for Type 1 will begin on “Makuake” (Planned) August 28th (Thursday): Sales will begin on the official online site “mix.tokyo” (Planned) September 11th (Thursday): Sales will begin at some stores “Your voice becomes clothes” A project to co-create ideas with customers and companies “#LifePerformanceImprovementCommittee” Launched We are looking for project members for the first
“#LifePerformanceImprovementCommittee”. You will participate in product development with Team NAVYNAVY, which utilizes AI agents, through planning meetings for new products, idea creation, sample checking, etc. Anyone can participate, so please check the details at the link below and apply.
URL:https://mix.tokyo/blogs/feature/250722-nbb-topics-navynavy Stores planned for expansion
https://www.instagram.com/navynavyofficial Official YouTube: https://www.youtube.com/user/naturalbeautybasic [Inquiries regarding this matter] TSI Inc. Group Strategy Management Division, Corporate Planning Department, Financial, Public Relations and IR Division TEL: 03-5785-6412 https://www.tsi-holdings.com 【Brand and product inquiries】 TSI Co., Ltd. NATURAL BEAUTY BASIC
https://support.mix.tokyo/hc/ja/requests/new *This email was sent automatically, so please do not reply.
This article was partly generated by AI. Some links may contain Ads. Press Release-Informed Article.