The reason why girls wear headscarves at summer festivals. A new standard wear style was born from that.

The reason why girls wear head wraps at summer festivals. A new standard wear born from that ​
Croche Co., Ltd. Press release: July 22, 2025 To the media “I really wanted it, so I made it.” Pelaq proposes “just the right clothes” for summer festivals and a giveaway campaign An evolved version of the “stole head wrap.” A festival suggestion from a travel clothing brand that lets you spend your time freely without worrying about the heat or temperature differences. Croche Co., Ltd. (CEO: Ken Numabe, Head Office: Chuo-ku, Kobe City, hereafter referred to as “Croche”), a women’s apparel company whose corporate philosophy is “Comfort from a new perspective”. Crochet has launched a gift campaign and setup proposals for its travel clothing brand “pelaq” that focuses on how to spend a comfortable time at summer festivals.
https://prcdn.freetls.fastly.net/release_image/73644/124/73644-124-51175b8d8e12034072c3fa2057563f1b-1920×1080.jpg When I seriously thought about what is “just right” for a festival, I came up with this scarf and pants set. The background to this project was the brand manager’s memory of wearing a “stole head covering” in a stadium under the scorching sun. There is a reason why many women rely on “stole head coverings” at summer festivals. Once you put on a hat, it messes with your hair. So once you put it on, you can’t take it off all day. But it’s too hot to wear it all the time. Because of this dilemma, many people were seen wrapping scarves around their heads to cope. The brand manager is one of them. At 2pm in the stadium, with everything covered except for the eyes From that experience, he felt that “this is no longer about style, but about survival,” “I really wanted something like this,” he said, and started making prototypes. And thus the hooded multi-purpose shawl “bohostole” was born. Image
URL: https://prcdn.freetls.fastly.net/release_image/73644/124/73644-124-9ca6c899768d7a3ef12c1cfe8e0e3080-928×500.jpg When it’s hot, leave your arms out. Tuck the ends into your pants for a jumpsuit look. This is the multi-purpose stole you’ve been dying to own, allowing you to avoid the direct summer sunlight while immersing yourself in the festival in your own style. After using it, I couldn’t let it go not only at festivals, but every day. Not only at festivals and travels, but also in everyday life, it has become something that you pick up every day. The design is easy to wear and fits well with your outfit, giving you a sense of security when you are in the sun, in the air conditioning, or even in a light rain. Such real
experiences are the origin of this setup proposal.
https://prcdn.freetls.fastly.net/release_image/73644/124/73644-124-59f93aa92ac5cc73d52a35cd8730615f-928×500.jpg It’s cold inside the train because of the air conditioning. It’s scorching hot when you go out into the city. It can easily handle such temperature differences. Even when wearing long sleeves, the inside of the body and the back are open, so heat doesn’t build up. Hooded scarf x 2WAY pants = perfect for “all summer festivals” The “bohostole” is a hooded multi-purpose stole that can be worn freely by wrapping it around yourself, wearing it over your head, or putting it over your head. It is lightweight, breathable, and designed to be worn by both men and women with an adjustable width.
https://prcdn.freetls.fastly.net/release_image/73644/124/73644-124-57ba917fefa1252b356bb62c40129227-1080×1350.png It can be worn as a long-sleeved jacket, a short cape, an asymmetrical top, or as a set with pants in the same color and pattern. https://img.youtube.com/vi/ipa0185oFss/sddefault.jpg
https://www.youtube.com/watch?v=ipa0185oFss How to use a boho stall. It can be worn as a long-sleeved jacket, a short cape, an asymmetrical top, or a jumpsuit-like style, and can be transformed to suit the temperature and mood. We also recommend the “pelaxpants” that can be tucked up to match this scarf. • It’s very thin and light. It dries quickly. • 2-way hem design that is suitable for both muddy and hot weather • With pockets and elastic waist, it’s just the right amount of comfortable for travel and festivals. • Available in 20 colors and patterns, it can be styled freely as a set.
https://prcdn.freetls.fastly.net/release_image/73644/124/73644-124-aed2dd96a49139d4cbb280cffe45e1b6-1080×1350.png The elastic waist makes it very comfortable to wear. The hem can be tightened and pulled up to the knees when you are worried about mud or going to the toilet.
https://img.youtube.com/vi/utP158c-GrA/sddefault.jpg
https://www.youtube.com/watch?v=utP158c-GrA Video of wearing Perax Pants. All the colors and patterns are thin and light, and you can feel the breeze with every step. Combine these two items to complete a new look for summer festivals, with one item that can handle the hot sun, sudden rain, cold at night, and mud. *The illustration is an image generated by AI.
https://prcdn.freetls.fastly.net/release_image/73644/124/73644-124-569a0dc1d4a49f03257d24c853983089-1024×1536.png Unobtrusive, yet unique, easy-to-match patterns and colors Image
URL: https://prcdn.freetls.fastly.net/release_image/73644/124/73644-124-0139c679599b59b8bcfc3781353f55d6-1024×1536.png Feel the wind, cover your skin, and style it in a variety of ways.
https://prcdn.freetls.fastly.net/release_image/73644/124/73644-124-09689c4704987b87222495ded2e3c509-1024×1536.png The open back and sides prevent heat build-up.
https://prcdn.freetls.fastly.net/release_image/73644/124/73644-124-e48fe1042a4c8d4330f43b1344da8fd0-1024×1536.png It can also handle the chill at night How to spend a day at the festival by time period | Special page also available pelaq has launched a special page that introduces styling that matches the temperature and environmental changes at the festival, from morning to night. https://www.cloche.shop/f/pelaq_fest Gift campaign also in progress | Tell us the reason why you want to wear it Currently, pelaq’s official Instagram (@pelaq.jp) is currently holding a giveaway campaign where you can win a bohostole and pelaxpants. [How to apply] Follow the official Instagram account @pelaq.jp Like the target post and in the comments section, write about the occasion in which you would like to use it (e.g., “I’d like to wear it to a festival!”, “It would come in handy when traveling abroad!”, etc.) Winners will receive a bohostole and pelaxpants. Within two weeks of receiving the product, you will be asked to post a photo of you wearing the product and your thoughts on it on your Instagram������ (It doesn’t have to be for travel/it’s fine if you use it in your daily life) Application deadline: 23:59 on Thursday, July 31st Winners will be contacted via DM on Friday, August 1st ※Only available to those who have their DM settings enabled ※Even those who are not selected will receive a “small gift” Product information bohostole Price: 12,100 yen (tax included) Available in: 16 varieties (11 patterns, 5 solid colors) Features: Hooded, lightweight, unisex, and can be worn in multiple ways, such as wrapped around the body, worn over the shoulder, or pulled over the head. pelaxpants Price: 16,500 yen (tax included) Available: 20 types (15 patterns, 5 plain) Features: 2-way design with wide straight and tapered hem, pockets, elastic waist, unisex ▼Product page Stall list: https://www.cloche.shop/c/pelaq/pq_stole Pants list: https://www.cloche.shop/c/pelaq/pq_pants Brand Overview ・Brand name: pelaq ・A light, casual, and elegant travel clothing brand ・Debut: Test marketing, Summer 2024 ・Tagline: live your life lightly Live lightly. – Available items: pants, scarves, tops, pouches – Available colors and patterns: solid colors, patterns, etc. – Price range: pants 16,500 yen, scarves 12,100 yen, etc. -Type: Unisex -Sales: Official online shop, nationwide department store POP UP SHOP -Key features: Items that can be worn as a set and are easy to care for, such as washing. It is wrinkle-resistant and can be folded compactly. pelaq Official Instagram ​ We are currently running a gift campaign. Until 7/31. Please see the post for details. Also, from 7/24 to 7/28, we will be posting live footage of us wearing pelaq at the festival! *This email was sent automatically, so please do not reply.