THE GUCCI PORTRAIT SERIES: A portrait series capturing identity for the Fall/Winter 2025 advertising campaign

THE GUCCI PORTRAIT SERIES 2025 Fall/Winter Advertising Campaign with the Portrait Series Capturing Identity ​ GUCCI Press Release: July 22, 2025 Attention Media Members THE GUCCI PORTRAIT SERIES 2025 Fall/Winter Advertising Campaign with the Portrait Series Capturing Identity
https://prcdn.freetls.fastly.net/release_image/62216/241/62216-241-dffd42ba3049e752feea502eb2496452-1080×1350.jpg Courtesy of Gucci
https://prcdn.freetls.fastly.net/release_image/62216/241/62216-241-b90097d6ea32ab764976fe7cfa4adc6c-1080×1350.jpg Courtesy of Gucci Gucci is pleased to announce “THE GUCCI PORTRAIT SERIES”, an advertising campaign for the Fall/Winter 2025 collection, photographed by Catherine Opie. The advertising campaign features 42 people, each with their own unique story and perspective. The result is a collection of portraits that weave together diverse personalities from different generations and backgrounds. Photographer Catherine Opie highlights the relationship between people and their clothes through intimate, individual portraits. Whether posed or in a moment of serenity, the way a person folds a jacket, carries a bag, or moves a scarf in response to the rhythm of their body, silently speaks to their identity. Here, clothing goes beyond mere material and silhouette to frame the wearer’s individuality. Clothing is not meant to be performed, but to accompany the wearer’s natural posture, mannerisms, and casual behavior.
https://prcdn.freetls.fastly.net/release_image/62216/241/62216-241-01e799413c63328e8d188660c0eb1cde-1080×1350.jpg Courtesy of Gucci
https://prcdn.freetls.fastly.net/release_image/62216/241/62216-241-1a9fa902f1d8a8ab438b272346cbbc5-1080×1350.jpg Courtesy of Gucci
https://prcdn.freetls.fastly.net/release_image/62216/241/62216-241-7c2334b4a716465785ee9aa4e95bcb6a-1080×1350.jpg Courtesy of Gucci The quest to “find diversity through repetition and find identity from that diversity” is also linked to the movie series directed by filmmaker Lisa Rovner. The performers answer open-ended questions frankly. The footage, which shows natural poses with humor, recollection, and introspection, captures not only the answers to the questions but also the sense of each person’s true self.
https://prcdn.freetls.fastly.net/release_image/62216/241/62216-241-8ebcad3b6d23e5656bf78402120adbf2-1080×1350.jpg Courtesy of Gucci
https://prcdn.freetls.fastly.net/release_image/62216/241/62216-241-4113ce99f5a0537fa3636550dfbb2fd6-1080×1350.jpg Courtesy of Gucci
https://prcdn.freetls.fastly.net/release_image/62216/241/62216-241-c17af2ebe2b1b036f4e7b163d93ce3ac-1080×1350.jpg Courtesy of Gucci This advertising campaign embodies Gucci’s timeless aesthetic. At its heart is a uniquely Italian style called
“sprezzatura.” This style, which means “intentional freedom in perfection, calculated naturalness,” and which is the theme of the Fall/Winter 2025 collection, is alive in every scene of “THE GUCCI PORTRAIT SERIES,” vividly reflecting the collection that connects the brand’s past, present, and future. “THE GUCCI PORTRAIT SERIES” invites the viewer into a space where appearance and true appearance coexist, conveying the desire to draw attention not only to the clothes, but also to the expression and presence of the person wearing them. https://img.youtube.com/vi/uD5soeLq3aQ/sddefault.jpg
https://www.youtube.com/watch?v=uD5soeLq3aQ Advertising Campaign Credit Art Director: Riccardo Zanola Director: Lisa Rovner
Photographer Endorsed: Catherine Opie Photographer Still Life: Charles Negre Stylist: Suzanne Koller Make Up: Lauren Parsons Hair: Benjamin Muller Nail: Alexandra Janowski GUCCI Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. Now in its 100th anniversary year, under CEO Stefano Cantino and Artistic Director Demna, Gucci continues to redefine luxury and fashion, celebrating creativity, Italian craftsmanship and innovation. Gucci is part of Kering, a global luxury group with renowned brands in fashion, leather goods, jewelry and eyewear. For more information, please visit . automatically, so please do not reply.