Baroque Japan Limited launches IP business “MUS”

Baroque Japan Limited launches IP business “MUS” ​
Baroque Japan Limited Press release: July 23, 2025 Baroque Japan Limited starts IP business “MUS (MUS)” Developing character businesses with completely original artwork Baroque Japan Limited (Headquarters: Meguro-ku, Tokyo; President and CEO: Hiroyuki Murai) is now launching “MUS” (hereinafter referred to as MUS) as an IP business. In the main character business, we develop products using completely original art, with detailed settings of the character’s facial expressions, gaze, poses, clothing, accessories, etc. We will develop a unique collection that cannot be found anywhere else, with a wide range of items such as apparel, bags, miscellaneous goods, and stuffed toys. MUS will maximize the synergy with various IPs to create and expand the brand’s unique worldview.
https://prcdn.freetls.fastly.net/release_image/14511/989/14511-989-bdb854c04cbbc18ad6d30e418be171c0-1816×904.jpg What is “MUS”? “Miracle Unique Smile” (there is only one miraculous smile) It was born from the initials of these words. The brand “MUS” creates a chain of smiles The moment you hold it in your hands, your heart leaps and you can’t help but smile Bringing such small miracles to your daily life Turning the ordinary scenery into something special By spreading these smiles, We will make the world a kinder place We will create a future filled with happiness. ■ BRAND CONCEPT Legacy of the Future A gift for the future that will be loved for all time. Creating things with passion that will be passed down through generations. The clothes we make “now” will become the vintage of the future. It becomes more attractive with the passage of time and is passed down to the next generation. The pursuit of timeless value that is not influenced by trends is a sign of true wealth. Loved by generations Creating the standard of the future. ■ The first lineup is “Disney SERIES CREATED by MUS” Since 2018, we have been
collaborating with Disney to develop the “Disney SERIES CREATED by MOUSSY” under our flagship brand MOUSSY. With the launch of the “MUS” business, the brand will be renamed to “Disney SERIES CREATED by MUS” in August 2025 and will embark on a new journey as an independent “MUS” brand. 【Schedule】 Friday, August 1st ~ MOUSSY Limited items and some items will be available for pre-sale at SHIBUYA109 Shibuya store August 6th (Wed) ~ Pre-sale will start at Disney THE MARKET Nihonbashi Mitsukoshi Main Store MOUSSY Lalaport Yokohama store, Lalaport TOKYO-BAY store, Lalaport EXPOCITY store Selected products will be available for pre-sale at the Lazona Kawasaki Plaza store Wednesday, August 13th ~ DEBUT COLLECTION released August 20th (Wed) ~ DEBUT COLLECTION on sale The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” Store B1F MOUSSY Lalaport Yokohama store, Lalaport TOKYO-BAY store, Lalaport EXPOCITY store Sales start at Lazona Kawasaki Plaza store, SHEL’TTER WEBSTORE, ZOZOTOWN From the 3rd week of August Gacha(R), jointly developed with Takara Tomy Arts Co., Ltd., will be available at stores nationwide The SHEL’TTER TOKYO Tokyu Plaza Omotesando “Omokado” store Installation sales start on B1F 【Disney SERIES CREATED by MUS / CONCEPT】
https://prcdn.freetls.fastly.net/release_image/14511/989/14511-989-0fc9c708e4c7ed2fe01115af63481098-936×852.jpg For everyone who loves Disney. To make your daily life filled with smiles and excitement With love in every piece Creating exciting products with the wearer and user in mind Playful design Pursuit of material selection Attention to processing Forever, no matter how old you are Through time, with your story. Around the world You can only find it here Special Disney items close to you.
【About Baroque Japan Limited】 Baroque Japan Limited is a SPA (manufacturing and retail company) that operates fashion brands such as “MOUSSY”, “SLY”, “rienda”, “RODEO CROWNS WIDE BOWL”, “AZUL BY MOUSSY”, and “ENFÖLD” in more than 350 stores both domestically and overseas. Sales revenue is 58.18 billion yen (consolidated fiscal year ending February 2025). ＜Company Overview＞ ・ Name: Baroque Japan Limited (Tokyo Stock Exchange Prime, Securities Code 3548) ・ Founded: March 2000 ・ Representative: President and CEO Murai Hiroyuki ・ Location: Aobadai Hills, 4-7-7 Aobadai, Meguro-ku, Tokyo 153-0042 (Company website): https://www.baroque-global.com (Official online store):
https://www.ec-store.net *This email was sent automatically, so please do not reply.