Press Release TAG Heuer Announces Partnership with New York Road Runners as Official Timekeeper of the TCS New York City Marathon

【Press Release】TAG Heuer Announces Partnership with New York Road Runners as Official Timekeeper of the TCS New York City Marathon ​
LVMH Watch & Jewelry Japan Co., Ltd. TAG Heuer Press release: July 23, 2025 TAG Heuer Announces Partnership with New York Road Runners as Official Timekeeper of the TCS New York City Marathon
https://prcdn.freetls.fastly.net/release_image/2796/473/2796-473-64def0abc4183d8bfab3674c6c4da8ff-3900×2601.jpg New York – July 23, 2025 – TAG Heuer, the Swiss luxury watch brand known for innovation, performance and precision, is back as the official timekeeper of the TCS New York City Marathon for the first time since 2016. The marathon is one of more than 60 marathons annually organized by the non-profit organization New York Road Runners, and the race day is considered New York City’s most glorious day of the year. The TCS New York City Marathon is one of the most iconic and challenging races in modern history. It first took place on September 13, 1970. It started with just 127 runners running through Central Park. Only 55 finished. The prizes were recycled trophies and cheap watches, a very modest beginning. In 1976, the course expanded beyond Central Park for the first time, running through all five of New York City’s modern boroughs. That year, runners crossed the Verrazano-Narrows Bridge and ran through Staten Island, Brooklyn, Queens, the Bronx and Manhattan, transforming the city into an emotional celebration with cheers from the crowds along the route. For decades, the race has welcomed Olympic and Paralympic athletes, world record holders, wheelchair runners, first-time marathon enthusiasts and marathon enthusiasts from around the world. Now with over 50,000 runners participating each year, over 2 million spectators cheering on the race, and millions watching worldwide, the TCS New York City Marathon is an event that embodies tenacity, community, and the belief that greatness is within all of us. By playing a central role in recording and celebrating each runner’s achievements, TAG Heuer further solidifies the brand’s unwavering commitment to sportsmanship, performance, and the pursuit of personal best.
https://prcdn.freetls.fastly.net/release_image/2796/473/2796-473-5ca8d0095b3c0a1f8a5d0a3ea2da532f-2160×2700.jpg This new partnership also echoes TAG Heuer’s new brand campaign, “Designed to Win,” which was unveiled at Watches & Wonders 2025 in Geneva. Celebrating the values of mental strength, resilience and the relentless pursuit of excellence and victory, the campaign also pays homage to the decisive moment when all that effort culminates. In the special setting of the TCS New York City Marathon, the campaign highlights and evokes a strong sense of resonance with the decisive moment known as “kairos” in Greek, which each runner faces in their own battle. Antoine Pin, CEO of TAG Heuer, had this to say about the new partnership: “We are all measured by the moments that define who we are. The TCS New York City Marathon represents moments of truth, resilience and human connection. It’s amazing how this race brings together people from all backgrounds to push their limits. Every runner steps onto the starting line with their own unique innermost ambitions, and each story deserves to be celebrated with absolute precision.” Meanwhile, New York Road Runners Chief Commercial Officer Christine Burke said: “Every New York Road Runners athlete embodies a ‘Designed to Win’ mentality. We are thrilled that TAG Heuer has returned as a sponsor of the New York Road Runners and the TCS New York City Marathon, and that we are joining together in this effort to celebrate the transformative power of running and the determination and triumph that defines the running community.” Innovation Together As part of the partnership, TAG Heuer will be heavily involved and prominently present in various aspects of the event during race week and on race day, including displaying the official countdown clock at the TCS New York City Marathon Expo, placing official race clocks featuring the TAG Heuer branding at the race start, lead cars, along the course and at the finish line, and presenting prizes to winners. The winner of the professional athlete category will be awarded a TAG Heuer Connected smartwatch, which combines high-performance sports tracking functions with luxurious design, to celebrate their outstanding achievements. This smartwatch, developed for athletes, is equipped with advanced measurement functions such as GPS, heart rate monitor, and VO2max estimation function, and supports athletes with precise Swiss timing technology. In addition to the TCS New York City Marathon, the partnership also includes sponsorship of two additional races hosted by New York Road Runners: the United Airlines NYC Half Marathon and the Abbott Dash to the Finish Line 5K, further expanding TAG Heuer’s global presence in endurance sports. TAG Heuer has built deep ties with many sports, such as motorsports, sailing, triathlon, and now the TCS New York City Marathon, and continues to support people who continue to push themselves and challenge themselves to exceed their limits, from elite athletes to amateurs. X: @TAGHeuerJapan ‏, Facebook: @TAGHeuer, LINE: @tagheuer #TAGHeuer #TagHeuer Contact us LVMH Watch & Jewelry Japan TAG Heuer TEL: 03-5635-7030 For more information on this release *This email was sent automatically, so please do not reply.