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» Narumiyya International Co., Ltd. The dream collaboration between Narumiya characters “Berie-chan” and “Hello Kitty” has come true! “Mezzo Piano × Hello Kitty POP UP SHOP” opens for a limited time at Lumine Est Shinjuku

Narumiyya International Co., Ltd. The dream collaboration between Narumiya characters “Berie-chan” and “Hello Kitty” has come true! “Mezzo Piano × Hello Kitty POP UP SHOP” opens for a limited time at Lumine Est Shinjuku

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[Narumi-ya International Co., Ltd.] The dream collaboration between Narumiya Characters “Berie-chan” and “Hello Kitty” has come true! “Mezzo Piano × Hello Kitty POP UP SHOP” opens for a limited time at Lumine Est Shinjuku ​
NARUMIYA INTERNATIONAL CO., LTD. Press release: July 23, 2025 To members of the press Narumiya Characters “Berie-chan” A dream collaboration between and Hello Kitty has come true! “Mezzo Piano × Hello Kitty POP UP SHOP” opens for a limited time at Lumine Est Shinjuku Mezzo Piano Junior, a children’s clothing brand developed by Narumiya International Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Hiroyuki Kunikyo), We will be releasing the first collaboration items between the character “Berry-chan” from the “Mr. Junior” series and Sanrio’s popular character “Hello Kitty”. To commemorate the release, we will be holding the “Mezzo Piano × Hello Kitty POP UP SHOP” at Lumine Est Shinjuku (Tokyo) for a limited time from Saturday, August 2, 2025 to Sunday, August 31, 2025. The POP UP SHOP will be held at two locations simultaneously, with the theme of “SWEET BOX” and “Angel Box”, and each will have a special space where you can enjoy a different worldview. At the 3F “SWEET BOX”, goods using new art with cherry and cake motifs will be available, creating a pop and cute world. At the B1F “Angel Box”, we have a selection of fantastical and romantic items with new art on the theme of angels. Special goods using new art drawn for this collaboration will be sold at both venues. In addition, we will also be offering limited edition novelty gifts that can only be obtained here. New items will be released one after another in the special collaboration between “Berri-chan” and “Hello Kitty”. Please enjoy this special collaboration only for this summer.
https://prcdn.freetls.fastly.net/release_image/66361/293/66361-293-0a059636b50dd27006b8f4dfbe9db0e1-1824×1026.png “Mezzo Piano × Hello Kitty POP UP SHOP”Overview ■Venue LUMINE EST Shinjuku (3-38-1 Shinjuku, Shinjuku-ku, Tokyo) “SWEET BOX” 3F, in front of the south elevator “Angel Box” B1F, outside Shinjuku Central East ticket gate, in front of Aoyama Flower Market ■Event period Saturday, August 2, 2025 – Sunday, August 31 ■Hours Weekdays 11:00-21:00 Saturdays, Sundays, and holidays 10:30-21:00 [Contact information] POP UP NEXT @POPUPNEXT1 Email
popupnext-customer@gymnopedie.biz ◆About the Character of Mezzo Piano Junior Popular characters from Mezzo Piano Junior, a junior apparel brand that was all the rage in the 2000s.
https://prcdn.freetls.fastly.net/release_image/66361/293/66361-293-405c6734f57c7485ab604821a9efb351-2000×1000.jpg Berrie-chan Original character of Mezzo Piano Junior. Since its creation, it gained popularity among upper elementary school students and junior high school students throughout the 2000s. Fans who were elementary school students at the time have grown up and are attracting attention again as part of the Heisei revival. ■OFFICIAL X “@berriefan” https://twitter.com/berriefan/?from=PR ■OFFICIAL Instagram “@berriechan_official”
https://www.instagram.com/berriechan_official/?from=PR ◆About Mezzo Piano Junior
https://prcdn.freetls.fastly.net/release_image/66361/293/66361-293-ba9bf1a07aa50424d20d7d69667192c2-1080×500.png A brand for glamorous and romantic girls. Available in everything from elegant styles to trendy casual styles. Target: 9-15 years old Size: 140-160cm ■OFFICIAL ONLINE SHOP “NARUMIYA ONLINE”
https://www.narumiya-online.jp/shop/brand/20/?from=PR ■OFFICIAL Instagram “@mezzopianojunior_official”
https://www.instagram.com/mezzopianojunior_official/?from=PR Image
URL: https://prcdn.freetls.fastly.net/release_image/66361/293/66361-293-a6ad02f795e01f1bc546e9cbdd6b7287-1280×720.jpg Narumi-ya International Co., Ltd. Narumi-ya International Co., Ltd. (Headquarters: Shibakoen, Minato-ku, Tokyo / Representative Director and President: Hiroyuki Kunikyo) offers 26 brands with different sales channels and tastes, including “Petit Main”, “Lovetoxic”, and “Mezzo Piano”, for newborns, babies, kids, and juniors, and provides the latest high-quality children’s fashion as Japan’s largest children’s clothing manufacturer. – 40th Anniversary – In 2025, Narumiya International will celebrate its 40th anniversary in the children’s clothing business. ■OFFICIAL ONLINE STORE “Narumi-ya Online” http://www.narumiya-online.jp/webshop/?from=PR ■Inquiries
https://www.narumiya-online.jp/shop/contact/contact.aspx *This email was sent automatically, so please do not reply.

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