【FELISSIMO Corporation】 “Put a long skirt in your disaster
preparedness bag!” Nearly 90,000 likes on social media! Three new collaborative items packed with ideas from the commentary stylist Risa
FELISSIMO Co., Ltd. Press release: July 23, 2025 To members of the media “Put a long skirt in your disaster preparedness bag!” Nearly 90,000 likes on social media! Three new collaborative items packed with ideas from commentary stylist Risa have been released. Be stylish and prepared at the same time! A new proposal that considers disaster prevention from “clothing,” one of the necessities of life, food, clothing and shelter, and can be slipped into your everyday outfit. Felissimo’s brand “UP.de” will release disaster prevention fashion items in collaboration with stylist Risa on July 23rd. The lineup includes three items: a water-repellent long skirt that can be used to hide a change of clothes or the toilet in an emergency, a
multi-functional backpack that can hold a day’s worth of emergency supplies, and a wearable bag(R) jacket with five pockets for storing valuables and emergency supplies. All of these items combine a design that is easy to use in everyday life with functionality that is useful in emergencies.
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-d69eb3c57a663ae4e058d224f9607d71-600×356.jpg Thinking with Risa about a new way of life that connects fashion and disaster prevention The planning for this disaster prevention item started when the planner saw a video from the perspective of “disaster prevention x fashion” in which stylist Risa said, “Put a long skirt in your disaster prevention bag!” and was touched by the idea. The posted video received a total of 90,000 likes! * and became a hot topic. (*This is the total number of likes for a total of four posts on multiple SNS.) “Even if you know the importance of disaster prevention goods, the hurdle of collecting them is high” “I want to prepare, but I don’t have the time” ── We aimed to develop an item that can become a talisman that “takes your awareness one step further from everyday wear” by assuming such needs. We carefully finished every detail while valuing both a perspective that is close to everyday life and the practicality necessary for “just in case” preparation. ◆View the special WEB page for Stylist Risa x UP.de＞＞
https://feli.jp/s/pr2507232/1/ ◆View all products in the digital catalogue＞＞ https://feli.jp/s/pr2507232/2/
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-e440a4dd4638fc3856d28c5d7f419785-1748×921.jpg ◆Stylist Risa
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-a863fda9bcea2c48ad236e4ed1adfeb5-1241×1241.jpg 17 years of experience as a stylist. Total number of SNS followers is about 300,000 (as of July 2025). She has styled more than 50,000 outfits in total for various media such as TV, magazines, and CD jackets. From the perspective that “clothing is the ‘clothing’ of food, clothing and shelter, and supports daily life,” styling suggestions that combine fashion and security, such as “disaster prevention x fashion,” are gaining popularity. ・Instagram
(@stylist_risa_1130) >> https://www.instagram.com/stylist_risa_1130/ ・TikTok (@stylist_risa) >> https://www.tiktok.com/@stylist_risa ・Threads (@stylist_risa) >> https://www.threads.com/@stylist_risa_1130 ・This product was introduced by Risa at the Shinagawa Ward Committee District Project “Shinagawa Disaster Prevention Project” held on July 13, 2025. “Many people actually came to see the product and gave it very high praise,” said Risa, who commented that she was pleased with it.
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-7a1c53b4695e9da582ee5b016c8c4e70-1287×522.jpg ◆“Keep this long skirt in your disaster preparedness bag!” Use it as a “cover” in an emergency! A long skirt for everyday use, designed with disaster preparedness in mind In emergencies when you can’t find a place to change clothes or a private toilet, a long skirt is a great way to quickly cover your lower body. But buying clothes just for disaster preparedness is a big hurdle… That’s why we’ve created a skirt that can be worn everyday, while also being mindful of emergencies. It’s water-repellent, but we’ve chosen a soft fabric that’s comfortable to wear and doesn’t make any rustling noises, and we’ve created a simple design that’s not affected by trends, with the hope that it will be a piece that you can use for any era. 【In case of emergency, use this as a poncho to change clothes】
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-0be461bce726b0476f79bedbc00cc4b1-3900×1315.jpg When there is no space to change clothes, pull up your skirt up to your neck and it becomes a great “changing poncho.” It is useful for drying your upper body or changing clothes in a place where people can see you. 【Pocketable design that can be folded up small】
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-d9e9b1c6de6c9fdb4a91dd45aab33f43-2996×1386.jpg The skirt itself can be stored in the right pocket, making it pocketable, so it can be neatly stored in a disaster prevention bag. It is compact, so it is convenient for rainy day preparation and travel. The long skirt has a full elastic waist with an adjustable string, and can be used as a cover when changing clothes in an emergency, making it a reliable long skirt for “here and now” and is also recommended as a talisman item for travel and rainy days. 【Dark tone on the outside, neon color on the inside】
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-96d486e16abc067787d6c2528c79f0a4-2868×764.jpg 〈Cassis x Neon Yellow〉〈Khaki x Neon Orange〉〈Black x Neon Pink〉 The outer fabric of the skirt is a dark tone so that the gender will not stand out in evacuation shelters. The mesh fabric that is visible when the skirt is pocketable is intentionally combined with neon colors to lift your spirits. The pocket opening is accented with a reflective ribbon. It reflects brightly when exposed to light in a dark place. Stylist Risa x UP.de A collection of water-repellent long skirts that can also be used as a change of clothes ponchos, perfect for keeping in your disaster preparedness bag 1 piece per month ¥5,300 ( 10% ￥5,830) Product details and application >>
https://feli.jp/s/pr2507232/3/ ◆”Oh, I remember I have a disaster prevention pouch!” A backpack that you can “half forget” about and be prepared for.
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-36084505e01d5f213c150808d5b66310-1711×2700.jpg Even if you know that you should carry a disaster prevention pouch in preparation for disasters that can happen at any time, carrying it every day can feel like a nuisance and it’s hard to keep it up. That’s why we created a backpack for everyday use that allows you to “forget that you’re prepared and be prepared.” It has a simple design and functionality that is easy to use every day, and it also has features that will be appreciated in the event of a disaster. 【Bottom zipper pocket to keep disaster prevention pouch in】
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-5f52d72a7a112eacf8c022f001b4c1f6-2808×1400.jpg
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-041bcd92237b98be597d4cebf64e789d-3900×3847.jpg At the bottom of this seemingly simple and stylish backpack is a zippered pocket where you can keep a day’s worth of emergency supplies. Carrying your emergency supplies around every day without having to think about it gives you peace of mind in case of an emergency. The inside of the pocket is made of a transparent sheet material that can be wiped clean quickly, making it perfect for storing dirty items or folding umbrellas. 【Comes with a quilted multi-case that can also be used as a pillow】
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-46d333a872f4969e20c2762697e6eaaf-2187×1392.jpg The quilted multi-case included with the backpack can be used as a PC case in normal times, and as a pillow or cushion in emergencies. It serves multiple purposes, so it adds reassurance without increasing the amount of luggage you carry. 【Great feature for emergencies】
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-d96ec7b1ae56475c5ea5a9b1cd30861d-3336×1320.jpg The left side pocket is equipped with an emergency whistle that can be used in an emergency. The front part has a transparent pocket where you can write down emergency contact information and evacuation destinations, and is placed deep in consideration of privacy. 【Multifunctionality that is great for everyday use】
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-002adabb8d7fe040e2cddf6bff51755e-3649×1400.jpg Because it’s something you use every day, it’s packed with usability. It’s made of water-repellent fabric, and the front has a vertical zipper pocket that’s easy to access while wearing it on one shoulder, and a reflective tab that reflects light on the road at night. The side pockets have D-rings for attaching keys or a pass case. The back has a zipper pocket for valuables, and a convenient pocket for temporarily storing your smartphone and other handy items when you put the backpack on your lap. The area around the shoulder blades has thicker cushioning to make it gentle on the body.
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-2c4629328456daf590e935c152d8a1a5-3216×1400.jpg The inside of the main compartment is equipped with all the necessary functions for daily life, such as a vertical pocket for a water bottle or folding umbrella, and an elastic band for fastening a multi-case. There are plenty of small pockets, so it’s easy to organize and you can quickly take out what you need. Because it is a backpack that combines ease of use and the peace of mind of being prepared, you will naturally want to carry it every day, and the accumulation of these things will lead to great peace of mind in times of emergency. Stylist Risa x UP.de A reliable multi-functional backpack with a bottom pocket for smart preparation in case of emergency〈PC compatible, with whistle/black〉 1 piece ¥7,800 ( 10% ￥8,580) Product details and application >> https://feli.jp/s/pr2507232/4/ ◆”Put all your important things inside your clothes!” A multi-functional jacket that lets you move around empty-handed with a “wearable bag(R)”
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-d9c2f47bde318fef018b96bff54189b7-2450×1320.jpg We created a jacket with multiple pockets so that you can store everything you need in the garment so that you can move around with your hands free in case of an emergency. Risa and I worked on it so that it can be worn neatly while still having enough storage space to fit your smartphone, valuables, keys, and even a plastic bottle. The sleeves can be stretched out to completely cover your hands, providing excellent protection from the sun and rain. They protect you from the sun and rain, and in an emergency, you can use the sleeves to grab things you don’t want to touch with your bare hands. Tighten the drawstring inside the back for a more sophisticated look. You can also enjoy changing your style.
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-777ff8afe81125aec4f6b4029c337016-2181×1400.jpg 【Secure personal space with a hood】
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-5afbce6c727cfaa073fee8ece5965db1-3900×3520.jpg The hood helps to ensure privacy. If you wear it deep, it will be difficult to distinguish between men and women, and it will be easier to create personal space even in places where you are concerned about being seen by others. If you unbutton the hood, it will transform into a large size that covers your eyes. It is also useful for protecting against the sun outdoors and hiding your bare face.
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-5745703d558e027ef6232c1cb4157eb3-2825×1400.jpg Extend it for a deep view, fold it for a shallow view for easy viewing. The length of the hood can be adjusted with the button on the inside. 【Each pocket is designed to hold items such as keys and plastic bottles】 There are five useful pockets.
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-dce500633b485c1ff9507fdb0e1e36cc-3565×1320.jpg 〈inside back〉 〈right side back〉 〈right side front〉
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-d2a532f8baafc5e24131b1b95cbd0010-1500×782.jpg 〈Front left hand side〉 〈Left chest pocket〉 〈Back inside〉 Towel pocket. If you put a towel inside, it can be used as a lumbar support. It can also fit an A4 clear file. 〈Rear right hand side〉 A vertical pocket with a diagonal cut. It can hold a 500ml plastic bottle. The opening is slanted, making it easy to put things in and take them out. It’s also good for putting a folding umbrella in. 〈Right side front〉 With an elastic loop, you can attach your smartphone, long wallet, and two pens. 〈Front left hand side〉 It comes with a D-ring, so you can attach a key or something to it for quick access. 〈Left chest pocket〉 A pocket on the chest that is large enough to hold a smartphone so you can easily notice notifications. It is also convenient when using wired earphones. The inside of the pocket has many small details such as D-rings and elastic loops that allow you to carry your keys and wallet safely. Small bags are popular now, and a “wearable bag” that fits in with everyday life as well as emergency preparedness is a great item to use at any time. *”Wearable Bag” is a registered trademark of Felissimo Corporation. Stylist Risa x UP.de A bag that you can wear empty-handed in case of emergency (R) Water-repellent jacket 1 piece ¥6,980 ( 10% ￥7,678) Product details/Application >> https://feli.jp/s/pr2507232/5/ Felissimo offers a wide range of other disaster prevention products that can be easily incorporated into your everyday life. Please take a look at the items that will make your everyday peace of mind even more familiar. Stylist Risa x UP.de View the web special page >> https://feli.jp/s/pr2507232/1/ Image
URL: https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-3ccfbc14f41ef12618ec59c05b9565fd-1170×300.jpg ◆UP.de[Update](2017~) Just add it to your classic wardrobe and you might be able to discover a newer self. We will deliver fashion accessories that will update me now. ・Website >>
https://feli.jp/s/pr2507232/6/ ・Instagram (@felissimo_upde) >> https://www.instagram.com/felissimo_upde/
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-266114c4200d0fbd154f437ff9ca8ce0-296×94.png ◆KOBE FELISSIMO 30 – 30 years since the Great Hanshin-Awaji Earthquake – Kobe and Felissimo~ In September of the same year, when the Great Hanshin-Awaji Earthquake occurred on January 17th, 1995, Felissimo moved to Kobe. The relocation immediately after the earthquake was also a sign of his determination to work together with the town to restore and reconstruction. At the time of the earthquake, customers all over the country received a huge amount of support and messages of support from Kobe, which was affected by the disaster. Therefore, Felissimo has launched a monthly 100 yen donation, in which customers will bear 100 yen each month. Over 400 million yen in funds have been collected over six years. This has become the foundation for the reconstruction support we are working with our customers. Through various initiatives, we have been helping to restore the vibrant city of Kobe together. Since then, we have continued to think together about what kind of support is needed every time a disaster occurs across the country, and have been taking action together. We have been relocating to Kobe for 30 years and will continue to build our future together with you. ・Watch the “KOBE FELISSIMO 30” movie >>
https://youtu.be/cCLQBf0P3Ew
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-cc1eb23a407eb9e5fa9e71fd18fd5d49-1287×480.jpg ◆Telephone orders and inquiries: Toll free number: 0120-055-820 (no call charges) Reception hours: Weekdays/9am-5pm *Some IP phones may not be available. *We record calls from customers to confirm and record the contents. ◆Happiness to make both of you happy “FELISSIMO”: Founded in May 1965. We are a direct marketing company that sells our own products, including fashion and miscellaneous goods, through our own media such as catalogs and the web. We are also promoting projects in collaboration with each region, such as the operation of Kobe Port Tower, and are working to contribute to regional revitalization. Everyone can become creators and gifts of happiness. Everyone can become someone who receives happiness. We are engaged in business activities aimed at simultaneously realizing “business potential, originality, and sociality” with the “happiness that will make us happy together” as our core value.
https://prcdn.freetls.fastly.net/release_image/12759/4003/12759-4003-b2afb6f06b48424944984a40b7ae9e37-1150×300.jpg Felissimo celebrated its 60th anniversary on May 8, 2025. – Company Profile — Company name: Felissimo Co., Ltd. Head office address: 7-1 Shinkocho, Chuo-ku, Kobe, 650-0041 Representative: President and CEO, Yazaki Kazuhiko Founded: May 1965 Stock Code: Tokyo Stock Exchange Standard 3396 Business content: Direct marketing business, which sells in-house developed products to consumers across the country through catalogs and websites. ◆Website >> https://feli.jp/s/pr240301/1/ ◆X >> https://twitter.com/FELISSIMO_SANTA ◆Instagram >>
https://www.instagram.com/felissimo_official/ ◆Felissimo’s social activities >> https://feli.jp/s/pr240301/4/ ◆Fund activities aimed at a happy society together with you >> https://feli.jp/s/pr240301/5/ Details about this release *This email will be sent automatically, so please refrain from replying.
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