“#SelfLoveJewelry” is the new normal! The era of “choosing jewelry for myself” has arrived.

“#SelfLoveJewelry” becomes the new norm! The era of “choose for me” jewelry has arrived ​
RX Japan Co., Ltd. Press release: July 24, 2025 To media
representatives “#SelfLoveJewelry” is the new norm! The era of jewelry “chosen for me” has arrived Discover new standards in jewelry, such as “Oshikatsu, Ethical, Self-Care…”, at Japan’s largest jewelry exhibition*, where jewelry lovers can “see, buy, and make” their dreams come true! RX Japan Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Takeshi Tanaka) will hold “TOKYO JEWELRY FES ’25” at the Tokyo Big Sight West Exhibition Hall 3 and 4 from August 1st (Friday) to 3rd (Sunday), 2025. Summer” will be held.
https://prcdn.freetls.fastly.net/release_image/26157/1743/26157-1743-340e86c171dbdf23283c56e8acfee7ac-1892×439.png Recently, “Self-Love Jewelry” – “Jewelry that you choose yourself to lift your spirits” – has become a hot topic, especially among Gen Z and millennials. Also, when purchasing jewelry, about 80% of people answered that they “purchase it as a reward for themselves.”* “Jewelry for the day I go to see my favorite idol,” “Healing jewelry to calm my mind,” etc. –This new style of jewelry that you “choose for yourself” has resonated with many women and is becoming the new norm. This exhibition is a real event where you can experience and enjoy the habit of “taking care of yourself” through jewelry. Please come and cover it. Pre-register for coverage (pre-registration
required) ​ You can cover the exhibition! #SelfLoveJewelry 1.Towards an era of self-care with jewelry With the keyword “calm the mind,” we focus on “healing jewelry” that brings healing and self-affirmation. 2. Self-expression and values jewelry that wears “your true self” Jewelry made with birthstones and ethical materials that reflect your values and are imbued with emotion is becoming the new standard for self-expression. 3. “Oshikatsu” x “Jewelry” “Lucky jewelry” decorated with birthstones and colored stones is a must-have item for your favorite idol activities. Introducing products exhibited at TOKYO JEWELRY FES
https://prcdn.freetls.fastly.net/release_image/26157/1743/26157-1743-cf9e99f11660043bfde1bd5ab13fa13e-326×229.png Fascinating play of color – Natural opal pendant A beautiful natural opal that shimmers fantastically in red, green, blue, etc. depending on the light. Natural opals, which receive light every time they sway and float with rainbow-like colors, have long been loved as a “stone that balances emotions.” It is a healing jewelry that is perfect for self-love. Company name: Shreesham Gems Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/26157/1743/26157-1743-714b9fdce074c2d37ce2906411c3c214-900×600.jpg Artwork of nature “Fish pearls” In the Akoya pearl market, where rarity value continues to increase, this is an ethical jewelry designed with non-standard Akoya pearls that is SDGs-oriented. It features a natural design that makes use of the beautiful natural shape as it is. Company name: Daio Yoshiki・ERIS VELINA
https://prcdn.freetls.fastly.net/release_image/26157/1743/26157-1743-6c7d9c837d7243558e5e4fe29c31b399-600×600.jpg The mineral “moissanite” discovered in meteorites Moissanite has a beautiful brilliance comparable to that of diamonds, but is
environmentally friendly and respects labor ethics. It does not require mining, has a highly transparent production background, and is chosen by sensitive people around the world as “ethical jewelry.” Company name: Jewelry Studio PLUSTER
https://prcdn.freetls.fastly.net/release_image/26157/1743/26157-1743-3ea80d3034db158306ec6ac8d4d507c7-600×600.jpg New personal jewelry with the meaning of flowers A completely new personalized jewelry with the motif of the “birth month flower” from January to December. Each flower is carefully sculpted based on the symbolism and flower language of each month, gently coloring the person’s personality, feelings, and turning points in life. Company name: FREESIA・Fiorea
https://prcdn.freetls.fastly.net/release_image/26157/1743/26157-1743-779957bdee3d480ec6e3daf467dc7aff-500×500.jpg Immerse yourself in the world of your favorite idol with your fingertips! Favorite Color Ring A collection of lustrous shine and favorite colors inspired by fairy tale mirrors. It will lift your spirits for live shows and events. It will gently accompany you on your favorite activities as a special talisman jewelry for the day you meet your favorite. Company name: Hiroshi Tanaka / Sirena Azzurro ★Approximately 300 companies will be exhibiting at the venue! This exhibition is open to the general public. Pre-register for coverage (pre-registration required) ​ *Comparison of consumer exhibitions* Cited from “Survey on Jewelry” by Shibagonka Co., Ltd.
TOKYO JEWELRY FES ’25 Summer Dates: August 1st (Fri) – 3rd (Sun), 2025 10:00-18:00 (17:00 on the final day only) Venue: Tokyo Big Sight West Exhibition Hall 3 & 4 Organizer: RX Japan Co., Ltd. Website: https://www.jewelry-fes.jp/tokyo/ja-jp.html ■Contact information RX Japan Co., Ltd. TOKYO JEWELRY FES Office TEL: 048-233-9247／E-mail: jewelryfes.jp@rxglobal.com