Haruyama Holdings Co., Ltd. “Studio Alice” opens at Haruyama Fujieda store. The addition of a photo studio will increase the number of family visits. Haruyama x Studio Alice Part 2

[Haruyama Holdings Co., Ltd.] “Studio Alice” opens at Haruyama Fujieda store. Adding a photo studio to attract families: Haruyama x Studio Alice Part 2 ​
Haruyama Holdings Co., Ltd. Press release: July 24, 2025 To members of the press “Studio Alice” opens at Haruyama Fujieda store. Adding a photo studio to boost family visits: Haruyama x Studio Alice Part 2
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https://prcdn.freetls.fastly.net/release_image/30981/610/30981-610-bc8ec1580b7c02cc37f2e328b6f216ed-331×331.jpg Haruyama Shoji Co., Ltd. (Head office: Okayama City, Okayama Prefecture, Chairman and CEO: Haruyama Masashi) has announced that Studio Alice Co., Ltd. (Head office: Osaka City, Osaka Prefecture, President and CEO: Makino We are collaborating with Studio Alice Fujieda (hereinafter referred to as “Studio Alice”) to open a photo studio called “Studio Alice Fujieda Store” on Friday, July 25, 2025, adjacent to “Haruyama Fujieda Store.” ■ Objective of opening Studio Alice The relocation of the Shimada store will be a wide-area store covering the Fujieda, Yaizu, and Shimada areas. This will be the second in-store collaboration with Haruyama, following the Hachinohe store in 2022, and will combine the formal wear customer base with the demand for photography (Shichi-Go-San, Coming of Age Ceremony, bridal, etc.) to drive mutual customer traffic. ■ Haruyama Fujieda Store Renewal Points 1. Improved SG&A efficiency by streamlining sales floors The sales floor was downsized from 204 tsubo (excluding BR) to 130 tsubo, reducing selling and administrative expenses. 2. Improved sales per tsubo and inventory efficiency Improved turnover rate by carefully selecting products and optimizing the number of items. 3. Effect on attracting tenants With the increase in the influx of families, we expect demand for formal and casual clothing to increase. ■Store overview Store name: Studio Alice Fujieda store (attached to Haruyama Fujieda store) Opening date: Friday, July 25, 2025, 10:00 Location: 1-5-15 Koishikawa, Fujieda City, Shizuoka Prefecture, 426-0034 Phone number: 054-639-5374 Business hours: 10:00-18:00 Store area: 74 tsubo Contact: Haruyama Customer Service 0120-923-924 automatically, so please do not reply.