Aoyama Trading With approximately 70% of households in dual-income households, NON IRONMAX shirts offer great value for money and help with small hassles, with cumulative sales exceeding 16 million units

[Aoyama Trading] Approximately 70% of the households are dual-income generations, and NON IRONMAX, a shirt with excellent time-saving and cost-effectiveness, supports small inconveniences. Cumulative sales exceed 16 million units. ​ Image
URL: Aoyama Shoji Press release: July 24, 2025 Approximately 70% of households are dual-income households, and NON IRONMAX, a shirt with excellent time-saving and cost-effectiveness, has sold over 16 million units ~The 24th of every month is Non-Iron Max Day, and we also have a special campaign where you can get great deals~ The men’s and women’s business shirts “NON IRONMAX” sold by Aoyama Trading Co., Ltd. (Headquarters: Fukuyama City, Hiroshima Prefecture / President and CEO: Taizo Endo) at “Aoyama Clothing” are popular as items with excellent cost performance and style. Since its launch in August 2009, it has become a long-selling product, with a cumulative sales volume of 16.1 million units (as of the end of June 2025). “Non-Iron Max” special page: https://tinyurl.com/26jfxm7u
https://prcdn.freetls.fastly.net/release_image/115161/303/115161-303-8c9b7c6012c4e70c33c1ab9e1c9042af-1200×630.png These days, it is said that about 70% of the population is dual-income generation, and in addition to being excellent for efficient housework, attention is being paid to cost-effective items that can be easily maintained at home from the perspective of hygiene and reducing cleaning costs due to the growing awareness of saving due to rising prices. “Non-Iron Max” is 100% cotton, but is wrinkle-resistant and saves the time and effort required for ironing, so it is popular not only with business people but also with dual-income generations. It has become a representative item of “Aoyama Clothing”, with its sales composition ratio being 1.2 times higher than other shirts before COVID-19. “Non-Iron Max” is a product jointly planned with Nisshinbo Textile Inc. (Head office: Chuo-ku, Tokyo / President and CEO: Kaoru Murata), and is characterized by its high wrinkle resistance. By using Nisshinbo’s unique fabric “Apollocot material”, we have achieved high shape stability that is always grade 4 or higher in W&W property (wash & wear property: an index that shows the wrinkle state after washing on a scale of 1 to 5). In addition, it has many features that make it easy to care for, such as antibacterial processing that reduces unpleasant odors caused by drying indoors. It is soft to the touch and comfortable to wear, as only 100% cotton can provide, and does not require ironing even if it is washed in a home washing machine, which also helps save on cleaning costs. Campaign Details The 24th of every month is Non-Iron Max Day, and at Aoyama Clothing, you can purchase all “NON IRONMAX shirts” for both men and women for 1,000 yen off. ※: W&W property (wash & wear property) An index established by JIS that indicates the degree of wrinkles remaining after washing. The wrinkle condition of fabric that has been hung to dry after 10 washes is judged by comparing it with a replica of wrinkles graded 1 to 5. Grade 5 is brand new, grade 4 is almost wrinkle-free and no ironing required, grade 3.2 is slightly wrinkled but many people can wear it without ironing, and grades below 3.2 generally require ironing. 【Product Overview】 Product Name: Non-Iron Max Material: 100% cotton (Apollocot) Size: Men’s: S to 5L (neck circumference 37cm to 49cm), Women’s: 5 to 29 Sale price: 6,490 yen (tax included) and up Sales locations: All Aoyama Clothing stores, Aoyama Clothing online store *The information provided is current as of the time of release. *This email was sent automatically, so please do not reply.