The popular folding umbrella “ROLLS ECLIPSE” will be on sale from Friday, July 25th on Makuake! LEGEND MARKETING Co., Ltd. Press release: July 25, 2025 The popular folding umbrella “ROLLS ECLIPSE” will be on sale from Friday, July 25th on Makuake! The latest product from “ROLLS”, a brand that has sold a total of 300 million yen through crowdfunding, suitable for both sunny and rainy days. This one product will solve both the heatwave and ease of use. You can purchase it on Makuake until Saturday, August 30th!
https://prcdn.freetls.fastly.net/release_image/165443/3/165443-3-16671eb14832b4e2bf8fa704e1fab19c-1200×628.jpg LEGEND MARKETING Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Nanjo Hayashi) has started pre-selling the latest series “ROLLS ECLIPSE” of the umbrella brand “ROLLS”, which has raised a total of over 300 million yen through crowdfunding, on Makuake. There is also a special early bird discount of up to 37% off by using the “first day” limited coupon distributed on the official LINE of ROLLS Japan. Makuake project page: https://www.makuake.com/project/rolls_eclipse/ ■”ROLLS ECLIPSE” Product Introduction 【Heat insulation -19℃】Just plug it in and you’ll feel cool A folding umbrella that can be folded up in 3 seconds The “ROLLS ECLIPSE” is a next-generation folding umbrella that can be used in both sunny and rainy weather, combining functionality to prevent extreme heat and strong sunlight, and to eliminate the inconvenience of using conventional folding umbrellas. It achieves a shading rate and UV cut rate of 99.9% and a heat insulation rate of -19℃, and demonstrates high performance as a measure against ultraviolet rays and heat in an environment where the risk of heatstroke is increasing. In addition, the special processing using PET film and the automatic storage structure improve operability, and address issues such as difficulty in folding, hassle of storage, and mold growth due to rain. The nano-coating provides high water repellency and allows water to dry after use. This product combines functionality and design, and aims to become a new option in Japan, where the adoption rate of parasols is said to be only 30%*1. *1 Based on our research. ▼“ROLLS ECLIPSE” product features
https://prcdn.freetls.fastly.net/release_image/165443/3/165443-3-15401a155c5b277c59f034362c102b33-1230×868.jpg “ROLLS ECLIPSE” product features
https://prcdn.freetls.fastly.net/release_image/165443/3/165443-3-09699bf1864ba7bd68fd6ec57376c44a-1080×1394.jpg “ROLLS ECLIPSE” is available in six different colors. ▼Development Background ROLLS JAPAN representative Nanjo Hayashi commented on the development as follows: “An umbrella that lifts your spirits” This is the concept that ROLLS JAPAN has upheld since the brand was founded. We have always wanted to create umbrellas that are not just tools, but that lift your spirits and bring light to your daily life. And when we wanted to realize this idea in the category of complete sun-blocking umbrellas, our latest product, “ROLLS ECLIPSE,” was born. ” ■ User’s voice “ROLLS ECLIPSE has received cooperation from people of various lifestyles and ages, and we have heard their impressions and honest opinions after using the product. We will introduce their real experiences, such as how it feels to use, how convenient it is, and the changes they have felt in their daily lives.
https://prcdn.freetls.fastly.net/release_image/165443/3/165443-3-70a85fb92439d77bd99a1d3f7a111597-1230×613.jpg “I was surprised when I used the ROLLS ECLIPSE, even though I had never used a parasol before. It blocks direct sunlight and makes the temperature feel much better! My resistance to using a parasol as a man disappeared immediately, and now it’s a necessity when I go out. I also like how easy it is to open it quickly when I want to use it and put it away in 3 seconds. Not only for the heat, but also to prevent sunburn spots. The time has come when men use parasols. I really recommend the ROLLS ECLIPSE! ”
https://prcdn.freetls.fastly.net/release_image/165443/3/165443-3-e6f8d2d70c89dc93c4ee48766833e5f7-1230×576.jpg “I used to use a folding parasol every day, and I was frustrated because I couldn’t fold it up nicely, but with the ROLLS ECLIPSE, I can store it in 3 seconds, so there’s no stress anymore! I love the bright light blue and pink color, and it lifts my mood at random moments. It completely blocks out light, so I can rest assured that I won’t get sunburned, and it’s easy to open and close repeatedly on hot days, so it’s a really easy-to-use parasol. I would especially recommend it to people who think folding umbrellas are inconvenient! ”
https://prcdn.freetls.fastly.net/release_image/165443/3/165443-3-843c26304fb2c33603c4069f79b77dd3-1230×611.jpg “Since I often have one hand full while pulling a stroller, the ROLLS ECLIPSE is an item I can’t live without because it can be opened and put away in an instant. It completely blocks out light, so even on hot days when I’m traveling with my baby, I can walk around cool and without worrying about sunburn. The design is also very cute, with different colors on the back, and I like how it looks cute even when it’s closed in the bag. ” ■ Makuake limited/early purchase discount New work “ROLLS” “Eclipse” is currently offering limited quantity and time discounts exclusively on Makuake. Depending on the timing of your support, you can get up to 32% off, and if you purchase a set of two, you can get up to 35% off.
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https://prcdn.freetls.fastly.net/release_image/165443/3/165443-3-aa5997d22ca8acb92549f6f447373f46-1230×2038.jpg In addition, you can get up to 37% off the general sales price by using the coupon available by adding the official LINE account. Click here for the official LINE ■“ROLLS ECLIPSE” product details • Product name: ROLLS ECLIPSE • Sales format: Crowdfunding (Makuake) https://www.makuake.com/project/rolls_eclipse/ • Sales price (tax included): General sales price: 10,890 yen Super super early bird: 7,380 yen 32% off, limited to the first 1,200 people Super early bird: 7,680 yen 29% off, limited to the first 1,200 people Early bird: 7,880 yen 28% OFF Limited to the first 1,600 people Pair discount (super early bird discount): 14,260 yen 35% OFF Limited to the first 50 pairs Pair discount (super early bird discount): 14,960 yen 31% OFF Limited to the first 50 pairs *Quantities are limited for each color. Please check the Makuake project page for details. *Get up to 37% off the regular price by using the coupon available by adding the official LINE account. Click here to add the official LINE account. https://lin.ee/tW6EUUy • Crowdfunding period: Project start: Friday, July 25, 2025 Project end: Saturday, August 30, 2025 Reward delivery schedule: September 2025 • Colors: ・Mermaid Shell: Mint blue on the outside/pink on the inside ・Silk Cloud: Off-white on the outside/light beige on the inside ・Sunny Breeze: Yellow on the outside/pink on the inside Gray Blue ・Gold Brew: Light Brown Outside/Brown Inside ・Silver Satellite: Gray Outside/Black Inside ・Ocean Night (Ocean Night): Outside Navy / Inside Navy • Dimensions: Outer arc length: approx. 110cm Diameter: approx. 98cm Height when extended: approx. 58.5cm Storage size: approx. 25×4.5cm • Weight: Approx. 260g • Material: Frame ・Glass fiber・Al-Mg alloy・Stainless steel Handle ・ABS resin Fabric ・High-density polyester・Light-blocking coating・PET molded film ・Nano super water-repellent processing (TORAY Group Nantong (TSD) special specification fabric) • Seller: LEGEND MARKETING Co., Ltd. ■About “ROLLS” “ROLLS” comes from the “roll-up” structure that allows you to easily roll up the umbrella without having to adjust the creases. In 2019, the first model “ROLLS CLASSIC” was released. It has been highly praised for both its design and functionality, and the brand has recorded cumulative sales of 300 million yen through crowdfunding. In June 2025, the company released the “ROLLS MAX,” which broke the all-time record in the crowdfunding umbrella category just two weeks after its release and achieved sales of over 50 million yen in one month. The “ROLLS ECLIPSE” is the latest in the series that follows. ■ About LEGEND MARKETING Co., Ltd. LEGEND MARKETING Co., Ltd. (Head office: Minato-ku, Tokyo, CEO: Hayashi Nansho is the exclusive distributor of the ROLLS series in Japan and has been promoting the series from Taiwan to the Japanese market. [Contact for this release] ROLLS ECLIPSE Public Relations Office (Shion Co., Ltd.) PR: Mark Liu (eddie@sion-group.com) Phone: 03-6416-0546 / Fax: 03-6416-0547 Please feel free to contact us at the above number for image materials, interview requests, etc.
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