GUESS JAPAN LLC GUESS JEANS pays homage to legendary advertising in Summer 2025 campaign – Featuring Evan Mock and Alana Champion

GUESS JEANS pays homage to legendary advertising in its Summer 2025 campaign – Featuring Evan Mock and Alana Champion ​
GUESS JAPAN LLC Press release: July 25, 2025 GUESS JEANS Pays Homage to Legendary Advertising in Summer 2025 Campaign – Featuring Evan Mock and Alana Champion
https://prcdn.freetls.fastly.net/release_image/11576/49/11576-49-657dec6a430ab0fe5904e17d19a4b88c-2048×819.png GUESS JEANS has appointed cultural innovators representing the next generation for its summer 2025 campaign. Hawaii-born multi-creator Evan Mock and L.A.-born model Alana Champion appear in the latest GUESS JEANS visuals. The overwhelming chemistry shown by these two representatives of Generation Z in front of the lens is one of a kind. Photographer Ian Markel shot them in the fantastical countryside of California, wearing minimalist and sophisticated core denim, fully expressing their charm. This campaign, which exudes freedom, purity, and a provocative mood, will be launched globally through billboards and social media around the world from Thursday, July 24, 2025, while inheriting the traditional campaign visuals that GUESS JEANS has built over the years.
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https://prcdn.freetls.fastly.net/release_image/11576/49/11576-49-3860164114f45e90db0e4064ffc3ca5f-1618×2048.png The two stars chosen this time are not just models. Talent active at the forefront of fashion, sports, art, music and culture was selected by the aesthetic eye of GUESS JEANS Creative Director Nicolai Marciano. Evan and Alana are representative of this, embodying the world view of GUESS JEANS. Nicolai Marciano has reconstructed the historical visuals of GUESS JEANS’ iconic American denim in a modern way for this campaign. Evan and Alana are the fronts, expressing a nostalgic yet new classic American spirit. “Evan and Alana embody a new era of creativity and self-expression that fits perfectly with the brand’s vision for the future. This campaign is an ode to the timeless spirit of GUESS JEANS.” – Nicolai Marciano (Creative Director of GUESS JEANS)
https://prcdn.freetls.fastly.net/release_image/11576/49/11576-49-bc33953c2072b4d27b3ba96c670b7c2a-1631×2048.png Evan Mock, with his unique career as a model, actor, skateboarder, surfer, photographer, and former shark diver, needs no introduction. After appearing on Frank Ocean’s Instagram in 2019, he suddenly gained attention and has been active in many fields since then. With many titles under his belt, he has now earned a new title as the “GUESS JEANS Campaign Star.” “Honestly, it feels like a dream. I’m really honored to be a part of GUESS JEANS’ long history and legacy. I like denim that has a “worn-in” feel, so I’m really looking forward to seeing how this collection is received and how people will wear it in their own style.” – Evan Mock
https://prcdn.freetls.fastly.net/release_image/11576/49/11576-49-d78ac7bcc9ee7091538c29e88c538a92-1608×2048.png His partner is Alana Champion, a model, video director, and social media personality. She embodies the “sophisticated imperfection” of Gen Z, and is also known as “ABC.” She has been active beyond the bounds of Instagram. She has also written lyrics for Lana Del Rey’s “Sweet Caroline” and directed the music video for indie pop band Dummy’s “Sighs.” She has also been featured in numerous fashion magazines, including 032c, 10 Magazine, Kaleidoscope, Altered States, and GOAT. In 2025, Evan Mock and Alana Champion will appear in the first GUESS JEANS campaign, joining the brand’s global lineup of cultural innovators, including ZICO, Franz Lyons, Tony Effe, Brent Faiyaz, Beabadoobee, Kai-Isaiah Jamal, Gene Gallagher, Iris Law and Trent Alexander Arnold. About GUESS JEANS GUESS JEANS is a lifestyle brand from the American West Coast with roots in the brand’s 40-year history of denim. Conceived by Nicolai Marciano, GUESS JEANS represents the next era of denim fashion, committed to sustainability and cutting-edge innovation. GUESS JEANS combines the brand’s rich heritage with a contemporary perspective to offer a full line of denim-focused core basics that encapsulate the timeless essence of GUESS. GUESS JEANS will be available on GUESSJEANS.com, at GUESS JEANS retail stores worldwide, and through select wholesale partners from June 3, 2024. Official website: https://store.guessjapan.com automatically, so please do not reply.