Firsthand will be holding a limited-time POP UP at FREAK’S STORE Lumine Est Shinjuku Women’s from August 1st (Friday) to August 12th (Tuesday)

Firsthand will be holding a pop-up at FREAK’S STORE Lumine Est Shinjuku Women’s for a limited time! 〈August 1st (Friday) – August 12th (Tuesday)〉 ​ Daytona International Co., Ltd. Press release: July 25, 2025 Firsthand will be holding a POP UP for a limited time at FREAK’S STORE Lumine Est Shinjuku Women’s! Receive a special scrunchie novelty gift made from stock fabric when you spend over 11,000 yen (tax included)! FREAK’S will be hosting a POP UP for Firsthand, a concept brand with the theme of sustainable fashion and art, operated by Daytona International Co., Ltd. The event will be held at Lumine Est Shinjuku Women’s Store for a limited time from August 1st (Friday) to August 12th (Tuesday). A rich lineup will be available, including Firsthand’s new autumn items that will be useful right now,
collaboration items between My Melody and Kuromi and Firsthand x BASICKS, and special items from the London-based brand Foundry Mews. In addition, customers who spend over 11,000 yen (tax included) will receive a special scrunchie made from stock fabric as a free gift.
■URL : https://www.daytona-park.com/news/974202?utm_source=pressrelease&utm_medium=Referral&utm_campaign=725_FH_POPUP&utm_content=P
https://prcdn.freetls.fastly.net/release_image/2246/694/2246-694-c010cfbed2be843cb4e0f93a0a551af7-1080×1080.jpg • Topics Topics 1. Be active now Firsthand 2025 PRE FALL collection will be launched. The theme is “Hazy Harmony”. Now, the “boundaries” between seasons and moods are becoming blurred. ON and OFF, summer and winter, everyday and extraordinary, it does not belong to any of them, but includes a little of everything. “Hazy Harmony” is a collection that affirms the ambiguous and unstable times we live in, with the message that “ambiguity is beauty.”
https://prcdn.freetls.fastly.net/release_image/2246/694/2246-694-3c3273a8ae122b4b20ffb2dedcfac1d1-2000×2500.jpg TOPS : ¥6,930 PANTS : ¥16,500
https://prcdn.freetls.fastly.net/release_image/2246/694/2246-694-ee83103b6bd11ab64a654b554cc3f299-2000×2500.jpg BEST : ¥14,850 SKIRT : ¥12,100
https://prcdn.freetls.fastly.net/release_image/2246/694/2246-694-ef410f3ee82fe79bdd727812f6670bdf-2000×2500.jpg BEST: ¥11,000 Topics 2. To commemorate the anniversary year of Sanrio’s popular characters “My Melody” and “Kuromi”, A special triple collaboration item between My Melody, Kuromi, BASICKS, and Firsthand. The items include playful stitch denim with the heart motif, the symbol of BASICKS, condensing the cute charm of My Melody and Kuromi, and specially embroidered T-shirts with glittering glitter and rhinestones.
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https://prcdn.freetls.fastly.net/release_image/2246/694/2246-694-9613a691033b25f762f1334547e18a54-1080×1350.jpg Price ￥7,700～￥29,800 Topics 3. Firsthand will be releasing a rabbit key charm from the London-based brand Foundry Mews. It comes with a limited edition carabiner with a heart or star motif. A playful charm has been selected to create a special one-of-a-kind item. In addition to the special order items, we also have popular in-line shoes and bags.
https://prcdn.freetls.fastly.net/release_image/2246/694/2246-694-9402b31e5024fcb4967e144d62efbb90-1080×1350.jpg Price ¥8,800 About Foundry Mews Foundry Mews is an online shop that started out in a small house in London. Based on the concept of “Take off your age, Try on an adventure,” the shop offers a free style that is not bound by age or stereotypes. ※All prices include tax Topics 4. If you spend over 11,000 yen (tax included) including Firsthand products and follow the official Firsthand Instagram account, you will receive a special scrunchie made from stock fabric as a gift. This sweatshirt scrunchie is made of voluminous material, giving it a casual yet sophisticated look. We also recommend wearing it around your arm as a focal point of your outfit.
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https://prcdn.freetls.fastly.net/release_image/2246/694/2246-694-c8c038281c137e862cf5a3fa19789c50-1785×2208.jpg *Numbers are limited. *Offer ends once stock is depleted. • POP UP details 【Firsthand POP UP】 Duration: Friday, August 1st to Tuesday, August 12th Location: FREAK’S STORE LUMINE EST Shinjuku Women’s Address: B2, Shinjuku LUMINEEST, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo Phone number: 03-3352-1855 Business hours: [Weekdays] 11:00-21:00 [Saturdays, Sundays, and holidays] 10:30-21:00 • Firsthand (First Hand)
https://prcdn.freetls.fastly.net/release_image/2246/694/2246-694-b58c6e9cba44bfee3e7a493145fb39cb-2057×400.jpg Firsthand, developed by Daytona International Co., Ltd., is a sustainable concept brand with an emphasis on creativity, such as design, quality, and manufacturing, with a focus on fashion, sustainability, and art. It offers brands and items that can only be found here, real experiences that can only be had here, and new and stylish culture and fashion. OFFICIAL WEB SITE:
https://www.daytona-park.com/shop/firsthand.html Instagram account: https://www.Instagram.com/firsthand__official/ Brands handled: Firsthand (Firsthand) / CFCL (CFCL) / GANNI (Ganni) / the garment (The garment) / VIVIANO (Viviano) / BASICKS (Basics) / BASERANGE (Base range) etc … • About Daytona International Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/2246/694/2246-694-f2fe0277bd8b89f94b5672c84a266edf-1160×254.jpg Founded in 1986. In addition to its core business, the select shop “FREAK’S STORE,” the company is involved in a wide range of projects, including the sustainability-themed concept brand “Firsthand,” the communication media “FREAK,” the first collaborative standard housing in the select shop industry “FREAK’S HOUSE,” the co-working space “&FREAK.”, and the renewable energy project “FREAK’S Denki.” It also promotes SDGs initiatives through unique projects such as
collaborations, alliances, and local promotions born from the “love” and “passion” cultivated at FREAK’S STORE. Corporate site:
https://daytonajp.com/ automatically, so please do not reply.