Beware of hidden cold in summer! Belly warmer pants specialty store “Mamoru Hara” has renewed its website with a new concept of “protecting everyone’s stomachs”.

Beware of hidden chills in summer! Belly warmer pants specialty store “Mamoru Hara” has redesigned its website with the new concept of “protecting everyone’s stomachs.” ​
Claviz Co., Ltd. Press release: July 28, 2025 To the media Beware of hidden cold in summer! Belly warmer pants specialty store “Mamoru Hara” has renewed its website with a new concept of “protecting everyone’s stomachs”. “Mamoru Hara”, a specialty store for belly warmers operated by Craviz Co., Ltd., has renewed its brand concept to “Minna no Haramamoru!” and renewed its official online store on Monday, July 28, 2025.
https://prcdn.freetls.fastly.net/release_image/14193/31/14193-31-b6253de1ad05f640ee304c2b7521da14-2732×1680.jpg As summer arrives, our autonomic nervous system can be unconsciously disrupted by the intake of cold foods and drinks, and the extreme temperature difference between indoors and outdoors where air conditioning is on, leading to problems such as a cold stomach. Until now, “warming” and “countermeasures against cold” have tended to be seen as measures against the cold in winter and as a problem unique to women. However, stomach health is an important theme that leads to healthy daily lives for everyone, regardless of age or gender, from students who study hard or participate in club activities, working adults who face important situations at work, children who play energetically, to the senior generation. So, with the desire to be a presence that supports everyone’s stomachs and protects their healthy daily lives, “Mamoru Hara” has launched the new concept of “Haramamoru for everyone!” and has carried out this website renewal. ▶ Mamoru Hara Online Shop:https://mamoruhara.jp/ ■The new “Mamoru Hara” online shop The site design has been revamped to embody the new concept of “everyone’s Haramamoru.” Models of a wide age range are used to convey the appeal of belly warmer pants that can be used by the whole family. We aimed to create a site that is easy to choose not only for yourself but also as a gift for someone close to you. ■What is “Mamoru Hara”? Since 2012, our company has been developing the “Kurashikinu” brand of anti-chill socks and silk underwear. Using the knowledge we have gained from our flagship product “Harapan” (belly warmer pants), we launched this brand in January 2024 to protect the stomachs of more people. ■ “Mamoru Hara” product features
https://prcdn.freetls.fastly.net/release_image/14193/31/14193-31-adea356e1abea8e67f0edf13acd63eeb-2000×1333.jpg 1. 87% of the material is cotton. 87% of the material is made of cotton, which is gentle on the skin. It can be easily washed in a home washing machine and used every day without hesitation.
https://prcdn.freetls.fastly.net/release_image/14193/31/14193-31-9ca648a286243fcae959d767a2f12377-2000×1333.jpg 2. Excellent elasticity reduces tightness Using seamless technology called WHOLEGARMENT, it fits all body types, regardless of age or gender. It is comfortable to wear without any tightness, and can also be used by pregnant women who want to protect their bellies. ※WHOLEGARMENT and WHOLEGARMENT are registered trademarks of Shima Seiki Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/14193/31/14193-31-c66d716e46a8730eebd0f61548ef59b1-1500×1000.jpg 3. Available in five colors that you’ll want to wear every day One of the reasons people say they don’t wear belly warmers is that they can’t find one they like. We aimed to offer simple yet endearing colors so that you won’t get tired of wearing them every day. 【Product Overview】 Product name: Belly protection pants Price: 3,850 yen (tax included) Size: Available in 2 sizes: M / L Color: Mustard / Off-white / Olive / Brown / Black Material: 87% cotton, 10% nylon, 2% polyester, 1% polyurethane Sold at: Mamoru Hara Online Shop, Amazon,
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