Luxus Technologies Inc. Brand bag awareness survey-2

【Luxus Technologies Inc.】 Brand bag awareness survey-2 ​
Laxus Technologies Inc. Press release: July 29, 2025 Survey on brand bag awareness-2 ～About storage, care, and frequency of use of brand bags～ Luxus Technologies Inc. (Headquarters: Hiroshima City, Hiroshima Prefecture, CEO: Takahashi), which operates a brand bag sharing business, Keisuke) conducted a survey on brand bag awareness among 434 women aged 20-49. Once you buy a brand bag, you use it for a long time, but it is also true that storing and caring for it is a hassle. In this survey, we investigated storage space, maintenance effort, and actual frequency of use.
https://prcdn.freetls.fastly.net/release_image/44666/102/44666-102-67834cf6fac37c10f59e91d8e9d870c6-1024×768.jpg Branded bags are attractive items that can be used for special occasions as well as everyday use. However, many people feel that the hassle of storing and caring for them, and the low frequency of use, are issues. This survey aims to understand the current branded bag market and provide new value that reflects the voices of consumers. We hope that the results will lead to a future where everyone can enjoy branded bags more easily. We hope that this will help you with your lifestyle and choices. 1. Overview of the survey Survey method: Answer online Survey period: Friday, March 21, 2025 to Tuesday, March 25, 2025 Number of responses: 434, women aged 20-49 2. Survey results summary
https://prcdn.freetls.fastly.net/release_image/44666/102/44666-102-416ab0d089e46d377b390fb952bd1906-2342×1558.jpg When asked if they had ever felt that designer bags “take up a lot of space,” 63.8% of women answered “yes.” This suggests that this problem is particularly pronounced when closets and storage space are limited and people own multiple bags. On the other hand, 35.9% answered “no,” indicating that securing storage space depends on individual circumstances.
https://prcdn.freetls.fastly.net/release_image/44666/102/44666-102-0d3ef93654711f0c92174021cb9b6c48-2319×1526.jpg When asked if they had ever felt that caring for designer bags was “honestly troublesome,” 68.2% answered “yes.” This shows that the difficulty of maintaining stains and scratches is stressful. Only 20.3% answered “no,” indicating that bag maintenance is a major burden. Furthermore, 11.1% of respondents answered that they “don’t buy/don’t own designer bags,” suggesting that some people make this choice to avoid maintenance issues.
https://prcdn.freetls.fastly.net/release_image/44666/102/44666-102-78cc856e0c4f79f59256b2eee072ed35-2310×1530.jpg When asked how often they use the brand bag that is sleeping in the back of their closet, the most common answer was “more than a year ago,” accounting for 23.3%. In addition, the answer “I don’t remember” was also high at 22.4%, highlighting the reality that the bags they own are hardly used at all. On the other hand, 40.5% of people answered “within a month” or “within three months,” indicating that there is a certain number of people who use their bags frequently. (Summary) We found that storage space and the effort required for maintenance are a major burden for owners of designer bags. Many of these bags are used infrequently, and the use of sharing services and the expansion of the resale market could be one solution. [About Laxus] “Luxus” is a sharing service specializing in luxury brand bags. The lineup includes bags from 60 brands, including Hermes, Vuitton, and Chanel, and all bags are free to exchange and can be used as much as you like for a fixed price. In addition, you can purchase your favorite bag. We are operating as a leading company in the sharing economy to co-create a world where everyone who loves fashion is “kind to the earth” and “enjoys fashion.” 【Overview of Laxus Technologies】 Company name: Laxus Technologies Inc. Hiroshima Head Office: 14F Hiroshima Crystal Plaza, 8-18 Nakamachi, Naka-ku, Hiroshima City Established: August 31, 2006 Capital: 1,670,494,430 yen Listing: TSE Growth Business: Bag sharing service “Laxus” operation Representative: Keisuke Takahashi Service site: https://laxus.co/?adv=2025survey_2 Corporate site: https://corp.laxus.co/?adv=2025survey_2 automatically, so please do not reply.