[Weskey Co., Ltd.] Lassig investigates the situation regarding children’s backpacks in the summer! In the summer, when luggage increases, “ease of organization” is the reason why they are chosen.
Wesky Co., Ltd. Press release: July 29, 2025 To media representatives Lassig investigates the state of children’s backpacks in the summer! In the summer, when people carry more luggage, “ease of organization” is the reason why backpacks are chosen. The real problems faced by parents are revealed through a survey conducted via social media.
https://prcdn.freetls.fastly.net/release_image/102915/182/102915-182-64b21679d097e00b5b48e356b6bb1028-1200×650.jpg Weskiii Co., Ltd. (Head office: Minato-ku, Tokyo https://weskiii.com/) is a German lifestyle brand operated by the German company Lassig, which conducted a survey on “summer backpacks for children” for parents with children. The summer is a time when temperatures rise and people sweat. Children tend to carry more luggage, and for parents, “choosing a backpack for their children” can be a bit of a hassle. From the real voices, we found a need for functionality such as “ease of organizing luggage” and “lightness.” It became clear that attention is being paid not only to stylish designs, but also to “ease of use” because it is something that is used daily. ■ Survey reveals “Children’s backpack situation in summer” 1. Frequency of use of children’s backpacks in summer
https://prcdn.freetls.fastly.net/release_image/102915/182/102915-182-debb3b5f0bc9785ce71b175df4725642-1200×800.jpg When asked how often their children use backpacks in the summer, about 30% of parents answered that they use them “more than three days a week.” If “1-2 days a month” is included, it turns out that about 60% of parents use backpacks on a daily basis. 2. When to use a backpack
https://prcdn.freetls.fastly.net/release_image/102915/182/102915-182-2f448cf0419215f6ba7eea12004d59bd-1200×800.jpg The most common situation for using a backpack was “going to kindergarten or school,” accounting for about 40% of the total. The next most common responses were “going out” and “leisure,” showing that backpacks are used for a wide range of occasions, from everyday life to special occasions. As children grow, the opportunities for using backpacks increase, so the uses of backpacks seem to be expanding to include everyday use and holidays. 3. Problems with going out in the summer
https://prcdn.freetls.fastly.net/release_image/102915/182/102915-182-3d80bfba4fad6cc80a5fe9cb785810a1-1200×800.jpg When going out in the summer, backpacks tend to be full of things such as water bottles, snacks, and clothes, so it seems that there is a demand for backpacks that are easy to store. The most common problem people face when going out in the summer is that “children have a lot of belongings and it gets messy,” with about 60% of people saying this, which suggests that there is a high demand for things that are easy to organize. 4. Points to consider when choosing a backpack
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https://prcdn.freetls.fastly.net/release_image/102915/182/102915-182-182c958d130a42aa57800be5826e6816-1200×800.jpg When asked what they value most when choosing a backpack, the most common answer was “functionality,” accounting for 5.5% of the total. In terms of functionality, many parents also placed importance on “lightness.” It seems that a lightweight backpack is an important point, especially in the summer, when people tend to carry a lot of luggage. There were also voices that emphasized storage capacity, suggesting that many parents choose backpacks with ease of use from a child’s perspective in mind. 5. Nice features to have in a child’s backpack
https://prcdn.freetls.fastly.net/release_image/102915/182/102915-182-2fe0ecf84c7a4668c49a189f46a3d2bb-1200×800.jpg The most popular feature desired in a backpack was “water-repellent, resistant to rain and dirt,” accounting for approximately 40% of the total. This was followed by “pockets for easy organization of belongings,” at approximately 30%, demonstrating a high demand for highly practical features that can be used according to the weather and the occasion. Especially in the summer, when sudden rain and sweat can occur, backpacks with features to protect the contents and provide ample storage are becoming increasingly important. Survey Overview Survey Target: Followers of social media accounts operated by weskiii inc. Survey method: Calculated from social media survey Survey period: Thursday, July 17, 2025 – Friday, July 18, 2025 Research organization: In-house survey Number of valid answers: 244 people ■Lassig’s mini backpack solves your summer troubles Lassig’s “mini backpack” meets the “real needs” of parents when choosing a backpack, as revealed by survey results. This item is both functional and beautiful, with features that make it appealing to children to use every day, such as lightness, ease of organization, and design.
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https://prcdn.freetls.fastly.net/release_image/102915/182/102915-182-85f0c89613eeae0e6c0de5a630c87344-1080×1080.jpg [Features of mini backpack] 1. Storage Capacity and Functionality The spacious main compartment has plenty of room for clothes, lunch, snacks, and more. The bottom of the backpack has a separate storage compartment with a water-repellent finish, so you can store your lunch along with ice packs, or separate items like an umbrella or wet clothes. It also has mesh pockets on the sides for water bottles and a front pocket for small items, providing ample storage. The
water-repellent outer material prevents the contents of the backpack from getting wet, even on rainy days. 2. Design The mini backpack features a simple yet customizable design. Express your individuality with cute, interchangeable stickers and patches. Additionally, the unique color schemes found throughout, such as on the zipper handles, enhance the trendy and stylish look, making it perfect for parents who prioritize design. 3. Lightweight and adjustable straps The bag weighs just 345g. The back is padded with lightweight material to reduce strain on the child’s body. The shoulder straps and chest straps can be adjusted to fit the child’s physique and growth. This bag is perfect for a variety of occasions, from commuting to school to weekend outings and travel. [Product details] • Price:¥8,965 (tax included) • Target age: 3 years old ~ • Capacity: 6.5L • Size:H27cm x W24cm x D15.5cm • Material:100% Polyester ★PETA approved vegan, PFC-free finish • Body weight: 345g • Collection
page:https://lassig.jp/collections/minibackpack-all ■About Lassig
https://prcdn.freetls.fastly.net/release_image/102915/182/102915-182-1a775a841640098de6af0f02032d83ab-154×154.jpg A lifestyle brand from Germany that brings comfort and color to the daily lives of the whole family. While placing importance on selecting sustainable materials and being environmentally conscious, the brand offers items that combine functionality and design that are easy to use for both children and adults. Their stylish and practical backpacks are perfect for everyday use, as well as for going to kindergarten or going out. This is a brand chosen by moms and dads who want to choose something cute, safe, and long-lasting. Lassig official website:https://lassig.jp/ Lassig official
Instagram:https://www.instagram.com/lassig.japan/ Introductory page for businesses: For inquiries regarding product availability: For more information about this release
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