Acclaimed at film festivals around the world/ To celebrate the release of the film, an unconventional hip-hop trio fights for their rights. The first collaboration items between the film “KNEECAP” and FREAK’S STORE are here! Daytona International Co., Ltd. Press Release: July 29, 2025 Acclaimed at film festivals around the world/ To celebrate the release of the film, an unconventional hip-hop trio fights for their rights. The first collaboration items from the film “KNEECAP” and FREAK’S STORE are here! Pre-orders for exclusive collaboration items overseen by FREAK’S MOVIE, with official artist approval, will begin on Friday, August 1st! FREAK’S STORE, a select shop operated by Daytona International Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / President and CEO: Satoshi Sasaki), FREAK’S STORE and FREAK’S MOVIE are releasing their first collaboration items to commemorate the release of the film “KNEECAP,” which has been acclaimed at film festivals around the world. This exclusive collaboration item was planned under the supervision of our film business, FREAK’S MOVIE, and is officially endorsed by “KNEECAP,” the artist who stars in the film. Pre-orders will begin on Friday, August 1st at the official FREAK’S STORE online store, “Daytona Park.” URL :
https://www.daytona-park.com/feature/971235?utm_source=pressrelease&utm_medium=Referral&utm_campaign=725_FH_POPUP&utm_content=P
https://prcdn.freetls.fastly.net/release_image/2246/695/2246-695-f12294beae5cdfd5165c9a139fde22c6-1080×1350.jpg • About the Collaboration Items This film, about the Irish hip-hop trio KNEECAP, who have garnered attention for their radical lyrics and performances, was shortlisted for the 97th Academy Awards(R) for Best International Feature Film and won 25 film awards, earning worldwide acclaim. To commemorate the release of the film, we’ve produced seven collaborative items, including T-shirts, long-sleeved shirts, jerseys, and caps, featuring stills from the film and printed with messages and lines from the film. We aggressively approached their manager, who is currently on a world tour, and successfully contacted him. Upon seeing the designs, the manager replied, to our surprise, “So these designs are good with the band.” Miraculously, the items have been approved by the artists and are now available as official film merchandise.
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https://prcdn.freetls.fastly.net/release_image/2246/695/2246-695-12fbfbc341d4e95a24427c13aa59c932-700×840.jpg A black and white T-shirt featuring the movie’s key visual. The white background features the film’s tagline, “MIND YOUR LANGUAGE,” in large letters, while the black background features the line Michael Fassbinder, who plays the father in the film, says to his son, “Irish is the bullet of freedom,” written in Irish. Both are printed in the three colors of the Irish flag: green, white, and orange. KNEECAP TEE1A ・ KNEECAP TEE1B M/L/XL ¥11,000 (tax included)
https://prcdn.freetls.fastly.net/release_image/2246/695/2246-695-50a0fde816462d7c68670f34e5c41543-700×840.jpg A poster from KNEECAP’s first live performance in the film is used in the front, with a photo of the performance in the background. “MIND YOUR LANGUAGE” is also displayed here. KNEECAP TEE2 M/L/XL ¥11,000 (tax included)
https://prcdn.freetls.fastly.net/release_image/2246/695/2246-695-2427c76a63bf2ad43ac2f761c175aba4-700×840.jpg The members wear many different jerseys in the film, but the movie merchandise jerseys feature the words “MIND YOUR LANGUAGE” in large letters on the front and the KNEECAP logo on the back. KNEECAP JERSEY M/L/XL ¥20,900 (tax included)
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https://prcdn.freetls.fastly.net/release_image/2246/695/2246-695-4b96dd28d19d2a7494c74ec2bdeca561-700×840.jpg The long sleeve design was inspired by a scene from the movie. The front features the members of KNEECAP, while the back features the three members from the same scene turned into clay figures. The “monkey illustrations” placed around them also have an exquisite meaning that will be apparent to anyone who has seen the movie. KNEECAP L/S TEEBK ・KNEECAP L/S TEEWHT M/L/XL ¥15,400 (tax included)
https://prcdn.freetls.fastly.net/release_image/2246/695/2246-695-de7d9d69c756cbdd20817240089adf57-700×840.jpg The words “MIND YOUR LANGUAGE” are printed in the colors of the Irish flag on the front, and the KNEECAP logo is on the back. KNEECAP CAP ¥5,500 (tax included) *All images are for illustrative purposes only. Actual product images may differ. About Pre-orders ・August 1st (Friday) 12:00 PM onwards FREAK’S STORE Official Online Store “Daytona Park” (https://www.daytona-park.com/) Delivery time: Mid to late September *Due to manufacturing process reasons, the delivery time may change. Thank you for your understanding. • About movie release Scumbags shoot through shitty reality with music!!️ A
semi-autobiographical drama about a real-life, banned Irish hip-hop trio “KNEECAP” KNEECAP is a hip-hop trio from Northern Ireland. Rapping in Irish, which was not recognized as an official language in Northern Ireland until 2022, they have garnered attention for their style, combining politically charged lyrics with a rebellious punk spirit. Their radical statements have frequently sparked controversy, even drawing the attention of politicians and resulting in radio censorship and bans. They’ve also been dubbed “the most controversial band since the Sex Pistols.” Recently, they performed at Coachella, one of the world’s largest outdoor music festivals. Their livestream was temporarily interrupted after they criticized former British Prime Minister Margaret Thatcher and Israel’s continued genocide against Palestinians. Their fearless use of their platform to speak out and their energetic performances have earned them support not only in Ireland but around the world. This film is a semi-autobiographical tale that traces the birth of KNEECAP against the backdrop of protests calling for the legalization of the Irish language. It depicts the drug-addled, working-class youth of West Belfast, a city deeply scarred by the Northern Ireland conflict, with a humorous,
pop-inspired feel. Its stylish use of slow-motion and stop-motion has led to it being described as an “Irish version of Trainspotting,” with plenty of homage scenes throughout. In their acting debut, the three members brilliantly portray themselves. Thanks in part to their high profile, the film became a massive hit in Ireland, drawing the highest opening-week attendance of any Irish-language film in history. Furthermore, it won the Audience Award (NEXT category) at the 40th Sundance Film Festival and was shortlisted as Ireland’s entry for the 97th Academy Awards(R) Best International Feature Film, earning 25 awards and 63 nominations. This much-talked-about film, which has received rave reviews worldwide, has finally arrived in Japan.
https://prcdn.freetls.fastly.net/release_image/2246/695/2246-695-8774e7d778cdb1a3f0f210cedc709dd5-2000×1333.jpg 【STORY】 Nisha (MC name: Mowgli Bop), a drug dealer, and his childhood friend Liam (MC name: Mo Kara) were born and raised in Belfast, Northern Ireland. After being arrested by police for drug dealing, Mowgli stubbornly refused to speak English and maintained a rebellious attitude. JJ (MC name: DJ Provi), a music teacher sent to act as an interpreter, discovered Irish lyrics written in Mowgli’s notebook. Noticing his talent, the three decide to start an Irish-language hip-hop project in order to regain the rights to the Irish language. Directed and written by Rich Peppiatt, produced by Trevor Birney and Jack Tarling, cinematography by Ryan Carnahan, music by Michael “Mikey J” Assante Starring: Mowgli Bop, Mo Kara, DJ Provi, Josie Walker, Michael Fassbinder 2024 / 105 minutes / UK & Ireland / Original title: KNEECAP / Color / 5.1ch / 2.35 : 1 / R18 (C) Kneecap Films Limited, Screen Market Research Limited t/a Wildcard and The British Film Institute 2024 Japanese Subtitles: Konatsu Matsumoto Sponsored by: Embassy of Ireland Distributed by: Unplugged X: @kneecapfilm Nationwide release starting August 1st (Friday) at Shinjuku Cinema Qualite, Human Trust Cinema Shibuya, and other theaters Official Website: [Film Inquiries] Hiruma & Nakamura (Unplugged) 090-6182-4601 / senden@unpfilm.com Kato & Ikeda
(Unplugged) 03-6434-7460 • About FREAK’S MOVIE
https://prcdn.freetls.fastly.net/release_image/2246/695/2246-695-20b80cf90f5c682c5bf8dcb4175691b9-1174×363.jpg In the fall of 2023, FREAK’S STORE will launch “FREAK’S MOVIE,” a video business centered on film distribution and promotion. We will go beyond the boundaries of a single genre to deliver exciting, heart-pounding entertainment to everyone. FREAK’S MOVIE Official X: https://x.com/FREAKSMOVIE_JP • About FREAK’S STORE
https://prcdn.freetls.fastly.net/release_image/2246/695/2246-695-b54189606cd3effd2525047e0fc1614e-2802×495.jpg We started with the desire to “bring the richness, excitement, and thrills of America to Japan.” Since our founding in 1986, we have been selecting what we truly believe to be great, focusing on clothing, culture, and art. As a select shop that offers realistic suggestions for enjoying a rich lifestyle, driven by the passion of those who actively enjoy life. FREAK’S STORE Official Online Store “Daytona Park” (https://www.daytona-park.com/) Instagram
(https://www.instagram.com/freaksstore_official/) • Daytona
International Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/2246/695/2246-695-7a0e30e0f15f555152b6749d4858f5fa-1160×254.jpg Founded in 1986, the company is involved in a wide range of projects, including its core business, the select shop “FREAK’S STORE,” the sustainability-themed concept brand “Firsthand,” the communication media “FREAK,” the select shop industry’s first collaborative standard housing “FREAK’S HOUSE,” the coworking space “&FREAK.”, the renewable energy project “FREAK’S Denki,” and the NFT project “NFT FREAK.” The company also promotes SDGs initiatives through unique projects such as “FREAK’S VILLAGE,” collaborations and alliances born from the passion and passion cultivated at FREAK’S STORE, and local promotions. Corporate site (https://daytonajp.com/ ) automatically, so please do not reply.

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