Jewelry brand MasPender will be exhibiting at TOKYO JEWELRY FES again this year!
Ariel Co., Ltd. Press release: July 29, 2025 To Members of the Press Jewelry brand MasPender. will be exhibiting at TOKYO JEWELRY FES for the second year in a row! Introducing MasPender.’s exciting jewelry experience, which even first-time visitors can enjoy. MasPender., the popular Daikanyama jewelry brand, will be exhibiting for the second time at TOKYO JEWELRY FES, which will be held from August 1st (Friday) to 3rd (Sunday).
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-f1f29d3823d191f5d0cb2dfef83ebfb1-2000×1600.png What kind of brand is MasPender.? Why this unique jewelry brand launched in Daikanyama, Tokyo, is so popular We’ll explain why the unique jewelry brand “MasPender.”, launched in 2020 at the natural stone store Sherryranticca in Daikanyama, is gaining popularity. For those who are still unfamiliar with MasPender., we’ll introduce the company’s history, which is considered a remarkable achievement in the jewelry industry.
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-9fec45be500657826413b579877045d1-1080×1080.png “Magatama M – Crystal Blue Sapphire” will be your soul’s compass and guide you.
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-8161edd0d2f276759b086306bb72c316-1080×1080.png “Magatama M – Crystal Pink Spinel” – Love yourself and enjoy life to the fullest
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-3c16c409ecd224e97462ec936c4e8099-1080×1080.png “MAGATAMA Paraiba Tourmaline” Unleashes Your Light
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-a64c437027319e05bd88364655f49001-1080×1080.png “MAGATAMA Garnet” for living your life unwaveringly and “MAGATAMA Ruby” for illuminating your life with the flame of passion. It’s still not too late for Tokyo Popular jewelry from MasPender. that you should know about before JEWELRY FES <M-Crystal bracelet> M-Crystal offers new appeal to fans of both natural stones and jewelry, based on the theme of their fusion and symbiosis. This jewelry serves as a bridge, bringing new values to fans of natural stones and jewelry. It is a new type of jewelry that is as easy to wear as a natural stone bracelet and has the elegant shine of jewelry.
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-d09656064ec9d591729d5017fb96c27a-2000×1393.jpg “MasPender. M-Crystal K18 Rhodolite Garnet Bracelet ” A protective bracelet of strength and love, watched over by the sun god. What is M-Crystal M-Leather is a new jewelry bracelet that will add color to your wrist if you no longer wear watches with leather straps. A new proposal from MasPender. that is “cute”, “beautiful”, “fun”, “easy to wear”, and “new” with a variety of color stone jewelry that can be worn with a familiar watch strap.
Lightweight and comfortable to wear, the cute and POP M-Leather was born to be loved by many new jewelry fans.
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-5fe2027f6f885a3ccc165ea474b3edf8-1994×1468.jpg “M-Leather Emblem ELEGANT DIAMOND Emerald” A guiding jewelry leather bracelet that helps you return to the origin of your heart and always find the best direction. What is M-Leather MasPender. is a brand that was started with the goal of completing its ideals by creating 1,000 pieces of jewelry. MasPender’s main series, commonly known as Numbers, is a brand that aims to be “a jewelry brand that allows people to enjoy their own favorite jewelry with the number engraved on it, and to tell the story of the jeweler who created it, over time, and layer it with their own memories, and spend their lives doing so.” It is a brand that grows and builds its story alongside the memories nurtured by jewelry lovers.
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-cdaf7dfb33f55d941392b41c5af3cdfe-2000×1600.png The MasPender. Numbers series is a one-of-a-kind piece of jewelry with a serial number engraved on each piece. MasPender.Product list is here Two key people behind MasPender. ◆MasPender. Executive Producer Masumi Akiyama, COO, Arariel Inc. As the creator and brand producer of MasPender., all of MasPender.’s jewelry, which has many layers and a strong story, is planned by him. After graduating from university, he worked at a jewelry store, then became independent at the age of 25 and founded the jewelry brand Sherry Ranticca. In 2020, he started the jewelry brand MasPender., which marked his first involvement in jewelry production. He is one of the few jewelers in the world who has worked on red diamond jewelry. Since its launch, the brand has been beloved by many skilled artisans, and within three years of its founding, the team has grown to create custom jewelry pieces worth over 10 million yen. While striving to become a more sophisticated jewelry brand, the brand’s spirit of valuing its first jewelry purchases will be a beacon for the future of the jewelry industry. ◆MasPender. Production Director ADELTAS Representative Ando Keita After graduating from high school, he began making jewelry while working at a jewelry store while attending vocational school. After graduating, in addition to working in his own atelier, he was involved in opening several jewelry stores and launching jewelry departments. He has served as production director at MasPender. since its inception. Producer Masumi Akiyama’s talent for realizing the ideals he envisions is unparalleled. Through him, the aesthetic beauty of the pieces is perfectly balanced, and his diverse approaches are the key to creating unique jewelry that impresses even the most discerning jewelry enthusiasts. Masumi Akiyama has complete trust in her, and even skilled artisans highly regard her as “the aesthetic translator of the jewelry world who transforms trust into sparkle.”
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-13cb14fab2e4704e7642f045b433c40d-1588×1592.jpg MasPender. Executive Producer, Arariel Inc. COO Masumi Akiyama
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-a54fbdfa53b5a9ae567abfbb7417ccbf-1592×1591.jpg MasPender. Production Director, ADELTAS Representative, Keita Ando Q&A with Producer Masumi Akiyama about the history of MasPender.’s super evolution Q. What prompted you to start making jewelry while working as the manager of a natural stone store? Akiyama:When I met my wife, I was running a jewelry store. She loved natural stones, so she said she wanted to open a store that combined natural stones and jewelry. I had forgotten about that, but she remembered and when Daikanyama Sherryranticca opened, we started planning MasPender. I’d known Ando for a long time, and my best friend said he was a genius, so it was around the same time that I asked him to be the director, wanting to share Keita Ando’s talent with everyone. Q. I heard that within three years of launching the brand, you’ve created custom jewelry worth over 10 million yen. What kind of efforts led to those requests? Akiyama: Establishing a production environment. When I started the brand, the production environment wasn’t conducive to making the jewelry I wanted, so I started by learning the limits of what I could do and making jewelry within those limits. As I continued to create jewelry, I began working with artisans who possessed a variety of skills. This allowed me to become a team that could satisfy customers with advanced techniques, which gave me the confidence to take on new orders. Q. Are there any difficulties in working with so many craftsmen? Akiyama: Not at all. To me, the craftsmen are like gods. Even with their incredible skills, there are very few opportunities in a lifetime to work on an order worth over 10 million yen. We all worked together, savoring the joy, thinking that it might be our first and last time. That same year, we received another order for custom jewelry worth 30 million yen, and everyone was surprised.
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-4ccb81f714a595e2498c98cda5f04cdc-2000×1600.png Custom jewelry, one of a kind. We will tailor a special piece just for you. Q. Please tell us an episode about making jewelry using red diamonds, which are rare in the world. Akiyama: Red diamond jewelry is a type of jewelry that has only been made in a few places in the world. When I started MasPender., my goal was to create at least one red diamond piece of jewelry before I retired. The words the client said to me when I commissioned this piece of jewelry made a lasting impression on me. “I want this red diamond to be the last piece of jewelry I ever make, and I want it to be a design that I can wear all the time.” I thought this was the truth of jewelry. This piece was a reflection of my original purpose of putting all my energy into making jewelry for the people who use it with love. (This answer assumes that red diamonds are mostly purchased for investment purposes and are rarely fashioned into jewelry.) Q. This is your second time exhibiting at TOKYO JEWELRY FES. How do you feel about exhibiting? Akiyama:Many people come to our Daikanyama store because they know about
MasPender., so I’m looking forward to seeing how people who are seeing our jewelry for the first time are impressed by it. Last year, many people came to our Daikanyama store because of this event, so this year I want to do my best to convey the joy of jewelry. Q. What are the highlights of this year’s MasPender.? Akiyama This year, I recently released magatama jewelry, so I would like you to see that, and as with all of my work, it’s best to enjoy listening to the stories and meanings that are embedded in each piece of jewelry. Ando-kun, the production director, only has the opportunity to meet with customers for the three days of TOKYO JEWELRY FES, so I would like you to listen to his explanation of the products.
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-e65aa2f8508e14d2aed3ac511e03f1ef-1080×1350.png MAGATAMA Bracelet, a strong protective jewelry that contains the DNA of Japan. Q. Lastly, a word to the customers who will be coming to the event Akiyama:MasPender. This is our only off-site event. This year, we have prepared gifts and products exclusive to TOKYO JEWELRY FES. We promise you will encounter jewelry you have never experienced before. Please stop by the MasPender booth when you visit.
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-ee3d33bd783c2a67dfe90c1ee6e8e90b-1080×1080.png Purchase products at the venue and receive a lucky charm guided by sapphire!
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-2d2337a7665fc3a6f61c973ae62c9069-1080×1080.png Don’t miss out on this exclusive encounter with the popular M-Crystal!
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-db3b4b7281d265369beeb752e8432ac7-1080×1080.png The TOKYO JEWELRY FES venue-limited model M-Crystal will be on sale for ¥88,000.
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-2ff579b2867a0cf8fad6b62c4492f5b4-1080×1080.png Enjoy the ever-evolving world of MasPender. at the venue. Jewelry brand “MasPender.” from Daikanyama, Tokyo. A jewelry brand that started in Daikanyama, Tokyo in 2020, by Masumi Akiyama of the natural stone store Sherryranticca and Keita Ando of ADELTAS. This jewelry brand has gained popularity by creating jewelry with various motifs mainly using colored stones. Jewelry bracelets are also very popular, and both the M-Crystal and M-Leather series are representative jewelry as “new jewelry that can be used for everyday luxury.” MasPender. HP▼
https://maspender.shop-pro.jp/?utm_source=pr&utm_medium=mptjf&utm_campaign=mptjf_pr_0729 MasPender. Instagram▼
https://www.instagram.com/maspender.sherryranticca/ The ultimate natural stone space “Sherryranticca” HP▼
https://sherryranticca.shop-pro.jp/?utm_source=pr&utm_medium=mptjf&utm_campaign=mptjf_pr_0729 Daikanyama store access▼ https://sherryranticca.com/store/ 17-4 Daikanyama Address Residence South 202-B, Daikanyama-cho, Shibuya-ku, Tokyo <Business hours> Friday, Saturday, Sunday, Monday, Tuesday 12:00-18:00 (Closed Wednesdays and Thursdays)
https://prcdn.freetls.fastly.net/release_image/85269/18/85269-18-2656ebf3dfead6b0b528176a899b895b-2000×1600.png List of past press releases▼ ・The long-awaited new “Magatama Model” has been released from the popular M-Crystal series at MasPender., a jewelry brand in Daikanyama, Tokyo. ・The long-awaited release of the new icon “MAGATAMA” series from MasPender., a jewelry brand from Daikanyama, Tokyo ・MasPender., a jewelry brand in Daikanyama, Tokyo, is now on sale, and is the 200th jewelry series, “Blessing of Holy Light,” is now on sale! ・MasPender., a jewelry brand from Daikanyama in Tokyo, has renewed its brand logo and launched a new phase ・MasPender.’s signature Dragon Ring series is now available! What is the message that resides in orbs and crosses? [Inquiries regarding this press release] Arariel Co., Ltd. Public Relations Officer Wakaida Saki To be given Mail: shop@maspender.shop-pro.jp Details about this release *This email was sent automatically, so please do not reply.

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