NEW ART Co., Ltd. ~Free rental of diamond tiara with contract~ “DIAMOND FAIR” by diamond jewelry brand “Excelco Diamond”

[NEW ART Co., Ltd.] ~Free rental of diamond tiara upon contract~ “DIAMOND FAIR” by diamond jewelry brand “Excelco Diamond” ​ NEW ART Co., Ltd. Press Release: July 29, 2025 Attention Media ~Free diamond tiara rental upon contract~ “DIAMOND FAIR” by diamond jewelry brand “Excelco Diamond” Saturday, August 2, 2025 – Sunday, September 28, 2025 At all Excelco Diamond stores nationwide Excelco Diamond (head office: Ginza, Tokyo) will hold the DIAMOND FAIR at all stores from Saturday, August 2, 2025 to Sunday, September 28, 2025.
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-dae6ac573d1222396d3b6852b8891205-1024×630.jpg DIAMOND FAIR▶https://www.exelco.com/lp/DIAMOND_FAIR_2025/ EXELCO DIAMOND is a diamond jewelry brand created by the prestigious Turkowski family of diamond cutters, which has been in business for over 200 years in Belgium, one of the world’s three largest diamond markets (Belgium, Israel, and India). In 1919, Marcel, the fourth generation owner, invented the “Ideal Round Brilliant Cut,” giving diamonds the value of “brilliance” for the first time. The fair is being held based on the wish of Jean-Paul, the seventh generation president of the Turkowski family, who said, “When you wear bridal jewelry, which will be your first luxury jewelry, you should wear something that has the brilliance of the real thing.” At this fair, we have prepared the following three gifts as a bonus for visiting our store and for making a purchase. ・A ring holder for long-lasting use ・A cosmetics series available at beauty salons ・Free diamond tiara rental (first 10 couples) Please take this opportunity to visit your nearest store. 【DIAMOND FAIR Event Overview】 Target stores All Excelco Diamond stores (60 stores) Schedule Saturday, August 2, 2025 – Sunday, September 28, 2025 ■”Ring holder” for long-lasting use As bridal jewelry professionals, we will give away a ring holder to customers who come to our store looking for bridal jewelry, as we hope that they will take good care of the rings.
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-018bb7c3c487f51c7a8fb0693654a825-640×424.jpg ※Limited to first-time customers. ※Content may vary at some stores. ＜Contract benefits＞ ■Special Offers for Engagement Ring/Wedding Ring Purchases “Aqua Grasse Blanc” series cream, lotion, and essence available at beauty salons
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-a5e76861a23661daf3506dae0f1e7b5b-640×430.jpg If you purchase an engagement ring or wedding ring, we will give you one of the following products as a gift from the “Aqua Grace Blanc” series, which is available at beauty salons: “cream,” “lotion,” or “essence.” *The engagement ring special offer is only available to those who purchase a loose diamond. *Those who purchase an engagement ring and wedding ring at the same time can choose either two items from the “Aqua Grace Blanc” series listed above or a free “Diamond Tiara” rental (for the first 10 couples*). ■Special offer when purchasing an engagement ring and wedding ring at the same time Free rental of “Diamond Tiara” (for the first 10 couples*) A true sparkle that makes your special day last forever. A supreme diamond tiara lavishly decorated with diamonds that give off an overwhelming sparkle. Crafted by skilled craftsmen and designers with the hope that the bride will shine with eternal beauty, this piece will add even more splendor to her special day.
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-ed9e0b0aa3c7e53e53e6c49fabf4ec2a-640×430.jpg *Image is for illustrative purposes only. Eligibility criteria for the first 10 couples* – Customers who have simultaneously made
simultaneous purchases of engagement rings and wedding rings totaling 1 million yen or more and whose wedding has already been decided by December 31, 2026. – Customers who can post a photo of themselves wearing a diamond tiara and their comments on Instagram with the hashtags “#ExcelcoDiamond”, “#BridalTiara”, and “#BrideToBe”. * For details such as rental tiaras, please contact store staff. * “Simultaneous purchases” for this benefit refer to purchases made on the same day and at the same time. *This offer will end once all stock has been sold.
Excelco Diamond engagement rings and wedding rings 【Released on 7/5】New Mont des Arts
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-492c16310e8866bbea410a015eee6884-2484×1650.png [Engagement ring]
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-30d60f6920c3274bc81423dc5fc1d485-2484×1650.png [Wedding ring]
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-8c6865e42844217ecb795b3d682fcbbf-2484×1650.png [Wedding ring] Popular engagement rings and wedding rings Image
URL: https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-8f3666e9e829eb9a1dfac83ee4cf93c6-2484×1650.jpg [Engagement Ring] Chance Eternelle Eternal)
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-c684b1e4cacd961a85f04265337e0cd0-1000×664.png [Engagement Ring] Elisabeth Fine
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-96b6948fcb3446d506bb0a3c16a17519-1000×664.png [Wedding Ring] Belle Fabiola
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-0361d17783382c5751ca0f7151c4545c-2484×1650.jpg [Wedding ring] Chance Eternelle Eternal) *The ring is an example. Some stores may not carry this item. If you would like to see it, please contact the store in advance.
Exelco Diamond Brand Introduction The world’s highest brilliance rating obtained by “Saline Light”, which scientifically evaluates the brilliance of diamonds
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-d884f3de06a17ee4448d1eec30e20786-709×531.png *Saline Light reports are not issued for some diamonds, such as those less than 0.25ct, H color or less, and clarity SI1 or less. The “Saline Light” system was developed to set standards for evaluating the brilliance of diamonds around the world. Excelco Diamond’s diamonds were used as the “standard diamonds for beautiful brilliance” in the development of this historic device. More than 99% of Excelco Diamond’s diamonds have been awarded the world’s highest rating of “Ultimate★★★” (Ultimate Three Stars) by “Saline Light,” so you can fully enjoy the genuine brilliance that diamonds inherently possess. Introducing “Diamond Journey” where you can learn about the journey that a single diamond took before meeting you
https://prcdn.freetls.fastly.net/release_image/7438/422/7438-422-d0e9fb183b434618e6d5f76af4322838-650×382.jpg “Diamond Journey” is a system that allows you to find out what shape the diamond you have chosen is, how it was cut, and the journey it took to get to you. You can feel the miracle of the diamond reaching you, and it also serves as proof that it is a natural virgin diamond, not a “conflict diamond” or a “reused/recycled diamond.” “Diamond Journey” is cutting-edge technology made possible by Jean-Paul Tolkowski, the seventh generation of the Tolkowski family, who maintains an integrated system from the selection and purchase of rough diamonds to retail sales. Excelco Diamond is the first brand in the world to introduce the “Diamond Journey”.
About Excelco Diamonds Excelco Diamond (head office: Ginza, Chuo-ku, Tokyo) is a diamond jewelry brand with 60 stores in Japan (as of July 2025) as a diamond specialty store that has received the highest rating for brilliance. Its roots lie in the Tolkowski family, a cutting brand that has made its mark in the history of diamonds and originated in Antwerp, Belgium, one of the world’s three largest diamond markets (Belgium, Israel, and India). The Tolkowski family is a prestigious diamond family that has been around since the 1800s. Marcel Tolkowski, the fourth generation of the family and a mathematician, calculated the reflection and refraction of light with the belief that “I want to make diamonds shine brighter and more beautiful,” and in 1919, he came up with the “Ideal Round Brilliant Cut.” Marcel’s formula for the “Ideal Round Brilliant Cut” (the origin of brilliance (R)) is widely known throughout the world, and even now, more than 100 years later, no cut surpassing this has yet been developed. The history and traditions that the family has inherited for over two centuries have been elevated to a higher level. Currently, over 99% of the diamonds created by Jean-Paul Tolkowski, the seventh generation, and Arnaud Tolkowski, the eighth generation, have earned the highest rating of “Ultimate ★★★” (Ultimate Three Stars) in the Saline Light test, which measures brilliance. Official website ​
Official Instagram ​ NEW ART Co., Ltd.
Representative: Eri Hamano, President and CEO Established: May 2017 Capital: 100 million yen Business: Sales of bridal jewelry and other products through bridal jewelry specialty stores “Ginza Diamond Shiraishi” and “Excelco Diamond” Location: Ginza Swim Building, 1-15-2 Ginza, Chuo-ku, Tokyo A wholly owned subsidiary of NEW ART HOLDINGS Co., Ltd. (stock code: 7638), listed on the Tokyo Stock Exchange Standard Board. NEW ART’s main business is the sale of bridal jewelry (engagement rings and wedding rings), and it operates under the brands “Ginza Diamond Shiraishi” (66 stores nationwide) and “Excelco Diamond” (60 stores nationwide). *This email was sent automatically, so please do not reply.