Haruyama Holdings Co., Ltd. New clothing brand “DRUG WEAR” debuts in Sapporo, offering wellness wear to improve physical condition

[Haruyama Holdings Co., Ltd.] New clothing brand “DRUG WEAR” debuts in Sapporo, offering wellness wear to improve physical condition ​
Haruyama Holdings Co., Ltd. Press Release: July 30, 2025 New clothing brand “DRUG WEAR” debuts in Sapporo, offering wellness wear to improve physical condition.
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https://prcdn.freetls.fastly.net/release_image/30981/612/30981-612-90e848cf9f3507e30103dfc9e5afd89b-778×510.jpg Image image Haruyama Shoji Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture; Chairman and CEO: Masashi Haruyama), which supports and encourages the health of businesspeople, will open its first pop-up store in Sapporo for DRUG WEAR, a revolutionary clothing brand that incorporates health and recovery into everyday life. Based on the concept of improving physical condition simply by wearing the clothing, the store will offer a wide range of items, primarily recovery wear. The store will open on July 31, 2025, at the Daimaru Sapporo store in Chuo Ward, Sapporo. ■A collection of noteworthy items that combine high functionality and comfort We offer a wide range of items to support your busy days, including “TENTIAL BAKUNE,” recovery wear that combines premium comfort and functionality, and the “Relive Shirt,” which uses special tape to support muscle stiffness. Our recovery wear, featuring attractive materials and designs that ensure comfort and gentle wear, offers a new self-care option for those who struggle with fatigue from wearing suits or business attire. ■A new proposal for everyday effectiveness. What “DRUG WEAR” aims to achieve The concept is “effectiveness in everyday life.” “DRUG WEAR” is a new brand that offers “everyday care wear” that balances the mind and body simply by wearing it. With the desire to provide people living busy modern lives with an opportunity to take care of themselves, we propose “the option of clothing, not medicine or exercise,” to address social issues such as sleep, health, and recovery. ■Product Lineup ・TENTIAL BAKUNE recovery wear that promotes blood circulation by emitting far-infrared rays (price: (Prices range from ¥22,800 to ¥29,290) – “Relive Shirt,” which relieves muscle stiffness with the power of special tape (Price: ¥6,600 to ¥11,000) *All prices include tax. ■Store Information DRUG WEAR Daimaru Sapporo Pop-Up Store Address: 6F Daimaru Sapporo, 7 Kita 5-jo Nishi 4-chome, Chuo-ku, Sapporo, Hokkaido 060-0005, Japan Business Hours: 10:00 AM – 8:00 PM Event Period: From July 31, 2025 automatically, so please do not reply.