Chihiro Kondo’s brand “AJUGA.” has undergone a brand renewal! 32 new styles from the 2025 Autumn/Winter collection are now available!

The brand “AJUGA.”, produced by Chihiro Kondo, has undergone a brand redesign! New release of 32 styles in the 2025 Autumn/Winter Collection ​
SHIFFON Press release: July 30, 2025 To Members of the Press The brand “AJUGA.”, produced by Chihiro Kondo, has undergone a brand renewal! New release of 32 styles from the 2025 Autumn/Winter Collection
https://prcdn.freetls.fastly.net/release_image/34756/77/34756-77-e7eb5983b5e8de27829f198164fcc8e4-2240×1792.jpg SHIFFON Co., Ltd. (Head office: Minato-ku, Tokyo, Representative director: Nishimura AJUGA., a brand produced by model and talent Chihiro Kondo and developed by Kenta (hereafter referred to as “SHIFFON”), is undergoing a brand renewal this fall! A total of 32 styles will be released for the 2025 Autumn/Winter collection. Pre-orders will begin today, Wednesday, July 30, 2025, at the official online store (https://ajuga-official.jp/). Customers who purchase pre-order items totaling ¥15,000 or more (excluding tax) by 11:59 PM on Tuesday, August 5, 2025 will receive a 10% discount on their total purchase. □AJUGA.Brand concept
https://prcdn.freetls.fastly.net/release_image/34756/77/34756-77-f402da23da334fb504e83df5b713c96b-3900×2925.jpg Simple yet captivating A presence that lasts for years to come You’ll feel fulfilled every time you see it and wear it. Items that are uniquely yours. Even in the midst of hectic days Unwavering beauty in appearance. AJUGA. offers comfortable style, whether you wear it every day or every year. AJUGA. offers comfortable style, whether you wear it every day or every year. We carefully select the materials and silhouettes. We create our products with the utmost care. Complete look in one piece Lines that respond to the wearer’s movements And above all, “clothes that make you proud of who you are today.” It’s a presence that can be conveyed without words. A wardrobe that will last for ages. A sense of sophistication and suppleness that will last. 2025.07 Renewal
https://prcdn.freetls.fastly.net/release_image/34756/77/34756-77-6e6e23b296ebc33f5534698544b7acdb-541×433.jpg https://ajuga-official.jp/ https://www.instagram.com/ajuga_official/ https://www.youtube.com/@AJUGA_official
＜TikTok＞https://www.tiktok.com/@ajuga_official □Partial product lineup
https://prcdn.freetls.fastly.net/release_image/34756/77/34756-77-db420dcf7975c18cba2d978e8459f0d6-1999×2665.jpg ◆Herringbone Wool Tweed Jacket Price: ¥27,500 (tax included) / Color: Gray, Camel / Size: FREE ◆Velvet Long Sleeve Cut and Sew Price: ¥7,700 (tax included) / Color: Black, White, Brown / Size: FREE ◆Herringbone Wool Tweed Wide Pants Price: ¥16,500 (tax included) / Color: Gray, Camel / Size: S, M ◆Crescendo Hoop Earrings Price: ¥3,960 (tax included) / Color: Gold, Silver / Size: One Size
https://prcdn.freetls.fastly.net/release_image/34756/77/34756-77-306b572b19ca26ab744fd45cc62ef1bc-1946×2595.jpg ◆2-WAY Volume Trench Coat Price: ¥35,200 (tax included) / Color: Camel/Navy / Size: FREE
https://prcdn.freetls.fastly.net/release_image/34756/77/34756-77-64a350d0b16c5daa2a8285dd61a44e1d-2025×2700.jpg ◆Wool Short Jacket Price: ¥35,200 (tax included) / Color: Black/Ivory / Size: FREE ◆ Waist-tuck shirt Price: ¥11,990 (tax included) / Colors: White, pale yellow, charcoal gray / Size: FREE ◆ Suede wrap tight skirt Price: ¥15,400 (tax included) / Colors: Beige, brown / Sizes: S, M ◆Mode Hoop Earrings Price: ¥5,940 (tax included) / Color: Gold / Size: One Size
https://prcdn.freetls.fastly.net/release_image/34756/77/34756-77-cd007538ae54e26a1721f5111415ba0a-1784×2379.jpg ◆Felt knit V-neck gilet Price: ¥9,900 (tax included) / Color: Beige, Brown / Size: S, M ◆Felt Knit Easy Wide Pants Price: ¥9,900 (tax included) / Color: Beige, Brown / Size: FREE ◆Twist Hoop Earrings Price: ¥4,950 (tax included) / Color: Gold / Size: One Size ◆Faux Leather Boat Tote Bag Price: ¥13,200 (tax included) / Color: Black/Brown / Size: One Size Release method WEB limited/general release Pre-order release date Wednesday, July 30, 2025, 6:00 PM ~ Product page https://ajuga-official.jp/ □Campaign Overview Dates: Wednesday, July 30, 2025, 6:00 PM – Tuesday, August 5, 2025, 11:59 PM Eligible: Purchasers of pre-order items totaling 15,000 yen or more (excluding tax) Benefits: 10% off the total purchase amount □Chihiro Kondo profile
https://prcdn.freetls.fastly.net/release_image/34756/77/34756-77-58a360334e8ed1d9231a2b6accd4e4d9-2025×2700.jpg Born December 15, 1989, in Okayama Prefecture. A model and talent with over 3.6 million followers on social media, she gave birth to her third child last August. Now a mother of three, she appears in a wide range of magazines, from fashion to mommy magazines, and also appears on variety shows and works on product planning and development. https://www.instagram.com/chipichan.1215/
https://www.youtube.com/channel/UCC7uuGCaV5fDQKNF5vZZCxg 【About SHIFFON Co., Ltd.】 SHIFFON has expanded into diversified businesses both domestically and internationally, and has achieved growth through its unique business model as a decathlon company with no peers. We are engaged in retail, sports lifestyle, OEM/ODM, overseas, school supply, and wholesale businesses, and offer a wide range of categories, from apparel for adults and children, to school bags, ski/snowboard wear, and sportswear, building a unique supply chain that covers all directions. In recent years, we have particularly strengthened our presence in the sports lifestyle and school supply sectors, and have been involved in the planning, production, and sales of school bags for globally renowned brands such as DIESEL and PAUL & JOE,
transforming the industry’s structure in terms of sales channels and customs, thereby creating new value. 【Company Profile】
https://prcdn.freetls.fastly.net/release_image/34756/77/34756-77-97b33ae92fda0f85cbbbce017191e137-586×469.jpg Company Name: SHIFFON Co., Ltd. Address: Akasaka Park Building 18F, 2-20 Akasaka 5-chome, Minato-ku, Tokyo 107-6118 Representative: Representative Director Kenta Nishimura Established: June 16, 2004 More details about this release *This email has been sent
automatically, so please do not reply. Press Release Download